Google Ranking Factors You Need to
Know
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A well-optimized website leads to more traffic,
more sales, and bigger business.
SEO makes your business noticeable over the
thousands of other websites in your industry. It
raises
brand
awareness,
strengthens
consumer relationships, and reflects your
credibility. SEO makes online businesses
profitable, and it’s best to understand the
Google ranking factors that put websites on
top.
Around 95% of users never seem to get
beyond the first page of Google results.
People make decisions based on the first few
results they see. The top spot in Google’s
search engine rankings receives the most
organic traffic. People trust Google, so
anything Google places at the top signals
that they should trust the company as well.
How to be on top, and how do you stay on top?
The truth is that search engine ranking factors
keep on changing, and keeping up with these
trends is a challenge. Another truth is, there is no
single requirement that makes SEO a success. It
combines technical factors, off-page and on-
page elements that contribute to your page’s
ranking. What you should understand is how
Google ranking factors work and how you can
strategically adapt to them.
How Do Google Ranking Factors Work?
Google crawls the contents of a website, indexes
the optimal pages, and displays them when
people search for that information.
When people look for information, they will type in
keywords relevant to the business that provides
the product or service. However, it is not all about
stuffing keywords into your content that matters.
The following are Google ranking factors that the
tech giant considers while indexing the contents
of a page based on search quality ratings:
The page’s purpose or objective
The content’s quality, expertise, authority, and
trustworthiness
The website’s information and reputation
The creator’s information and reputation
The user’s experience such as time on page,
bounce rate, and page loading speed
What Are the Search Engine Ranking Factors?
Do you know how many Google ranking factors
are there? There are over a hundred.
However, no matter the number of Google ranking
factors, not all of them are equally important.
Some are must-haves, but others are not much
different from the traditional ones.
Here are the most important Google ranking
factors:
1. Page Load Time
Google wants users to enjoy a positive web
experience. A website experience refers to
how quickly or slowly a page loads, which
means that if a page does not load as quickly
as it should, it’ll have a significant impact on
how users perceive your site. Bounce rates
rise when pages take a long time to load.
Bounce rates are detrimental to the customer
experience and an important Google ranking
factor.
2. Accessibility of the Website
Google needs to get to the website’s URL to look at
the page and figure out what it’s about. You will
need a well-coded website with a robots.txt file
and a sitemap for this.
3. Responsiveness
Google understands that people use their phones
far more than their computers. As a result, Google
began
ranking websites based on
their
friendliness and responsiveness to any device
used by the site visitor.
A website’s responsiveness is a crucial Google
ranking factor. To be deemed responsive, a website
must adjust to any screen size, large or tiny,
without sacrificing the relevance of the content
presented.
4. Optimized Content
Keywords play a significant role in Google’s
search algorithm. It should reflect the information
of your website when people search for it. Similar
material is a negative Google ranking factor.
Original content is always the best. How can you
stand out if your content is similar to your
competitor?
5. Technical SEO
Your page title, meta description, and picture alt
tags should all contain keyword terms — as they
are Google ranking factors. This technique aids
Google’s crawling and display of your page.
Dwell rate: How long did they stay on your
page?
Bounce rate: How quickly did they leave after
visiting your page?
Click-through rate: How many people visited
your page after it appeared in the search
results?
6. User Experience
User experience is another Google ranking factor
you should never neglect. Apart
from the
previously mentioned page speed, Google has a
way to verify the following aspects of how you
service your customers’ needs:
7. Quality Links
Links — incoming, outbound, and internal – are
the foundation of a website. Solid links assist one
another and aid in the formation of a strong
foundation.
8. Local SEO
Local citations help local searches find your
website. Google searches all of the directories
where your company is listed to find out more
about it.
Regardless of how many Google ranking factors
there are, ADMS can assist you in achieving the
spot that you deserve.
ADMS’s highly qualified personnel are well-versed
in the realm of SEO. We research the most up-to-
date technologies for assessing changing SEO
criteria and do our best to implement them to the
websites we build. You can count on outstanding
results when you work with ADMS.
Explore our website to learn more about us. Make
an appointment to see whether we’re a good fit
for you.
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