232_Are Your Pins Performing_ Learn More About Pinterest Analytics and Metrics

232_Are Your Pins Performing_ Learn More About Pinterest Analytics and Metrics, updated 3/4/21, 12:53 PM

In marketing your business on social media, you have to track and monitor your performance constantly. Pinterest Analytics is one of the most effective tools in monitoring the performance of your pins and content. This article will show you how you can monitor and track your performance on Pinterest. 

Know all the metrics you need to track to make sure that your performance is always at its best. https://advdms.com/blog/are-your-pins-performing-learn-more-about-pinterest-analytics-and-metrics

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Are Your Pins Performing?
Learn More About
Pinterest Analytics
and Metrics
B L O G | A D V A N C E D D I G I T A L M E D I A S E R V I C E S
https://advdms.com
Online marketing has gotten a lot
easier with the rise of all the new tools
available with just a few clicks. The
launching of Pinterest Analytics
changed the game for most
marketers. With all the new tools for
businesses that use social media
platforms, Pinterest really provides a
more logical approach to digital
marketing.
Pinterest has been the choice of
many companies to promote their
products and services. Instead of
telling your potential customers
what your business is about,
Pinterest gives you the advantage of
actually showing them what you can
offer. It also allows your customers to
share any of your content that has
peaked their interest.
With its new tool, Tailwind,
Pinterest analytics can now help
you track your performance on the
platform. This is a great advantage
because you can use that
information to strategize and
execute a more effective marketing
plan, as well as measure growth in
your number of followers, pin
performance, and traffic referrals.
You can also use this tool to make sure
that you are reaching all of your social
media targets. Most importantly, you
can use Pinterest analytics to know
and understand your audience more.
Here are 5 Pinterest metrics you need
to track for better performance on the
platform:
Top Pins
Top Pins measures the top 50
highest performing pins for the last
30 days. This is measured based on
clicks, impressions, and repins. This
metric is important because it will
give you a better understanding
about the impact of each of your
pins.
Repins
This measures the number of times
your pin has been saved to one of
your audience’s boards. Repins
make your posts visible to other
users, and you will also have an idea
what kind of content the users want
and deem shareable.
Original Pins
The main goal of this metric is to
measure the number of original pins
that are created from your website.
This will happen when the users use
the save button, browser extensions,
or manual uploads.
With this, you will know all the
unique content added to Pinterest
from your site. Original pins are a
good basis to know how relatable and
shareable your content is.
Demographics
In Pinterest analytics, demographics
can provide you with the language,
gender, metropolitan statistics, and
country of your audience.
You can use this to understand all of
your audience better, and have a
bigger chance to connect with them
and create more content based on the
demographic data. You can also use
this to know exactly what time to post
during the day and even post using
different languages.
Impressions
Impressions measure the number of
times your posts appear in the
search results, home feed, and
category feeds of the users. To put it
simply, one impression is equal to
one view in Pinterest.
This is essential because this will
give you the idea of how much reach
your content has. You study your
impressions and understand what
content the users are searching for.
Best Pinterest Analytics Tool
In order to determine and track all of
the important metrics for your
Pinterest posts and pins, you will
need the best Pinterest analytics
tools. Here are two of the best and
most effective analytics tools you
can use.
Pinterest Analytics
Pinterest Analytics is a free tool that
only requires you to have a business
account to be granted access. This
tool is divided into three parts:
profile, audience, and web analytics.
You can sort your data according to
the time or device, making it
effective in comparing and tracking
who among your audience are using
mobile phones and laptops or
personal computers.
You can use this information to
modify your site and make sure that
it is mobile-friendly for the sake of
all your mobile-user audience. For
an easy review, Pinterest Analytics
lets you export your data as a CSV
file and download it on your
computer.
Google Analytics
Google analytics is one of the best
comparison tools to benchmark your
performance and data in Pinterest
and other social media platforms. To
do that, you can simply login to your
Google Analytics account, click
Acquisition, then click Social to see all
the traffic that comes from each of
your sites.
Hootsuite
Hootsuite is the best tool to monitor
your data and track your performance.
With its native integration with
Pinterest, you can have access to
Pinterest analytics tools.
With the use of Hootsuite, you can
have full access to your ROI
dashboard, strategy insights,
competitor bench marking, and big-
picture analysis with the help of
other tools such as Adobe Analytics
and Microsoft Power BI.
To be able to track and measure your
Pinterest performance effectively,
you will need the right tools, system,
and the help of an expert. Advanced
Digital Media Services offers full
assistance for social media
marketing, including Pinterest
analytics.
We can make sure that your
performance and online marketing
strategy is right on track in order to
reach all of your marketing targets.
Visit our website and contact us
now!
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