Goodyear Brakes' strategic content marketing approach helped them build a robust organic presence and position the brand as a go-to resource for consumers seeking brake-related information.
WSI eBiz Solutions City: Smyrna Address: 620 Green Valley Dr SE Website: https://www.wsiebizsolutions.net/ Phone: +1-404-314-9841 Email: rknutsen@wsiebizsolutions.net
Content Clusters, News
Ar□cles Drive Massive
Organic Traffic to
Goodyear Brakes
WSI released a case study on Goodyear Brakes showing
the success of content clusters & news ar□cles for
Goodyear Brakes.
This strategic approach has resulted
in millions of impressions and
hundreds of thousands of clicks,
demonstra□ng sustained success
even 3 years a□er the brand's launch
in 2020.
CEO Rick Knutsen emphasized the importance of long-term
organic traffic strategies for selling products like brakes.
Developing content clusters
drives long-term success,
providing con□nuous value to
brands like Goodyear Brakes.
To maximize SEO impact, we implemented a Content
Cluster strategy because this approach:
- enhanced Goodyear Brakes'
authority on the subject - improved
site naviga□on and user experience -
led to be□er site metrics and higher
rankings in search engine results pages
(SERPs).
The impact was evident soon a□er the content rollout between May and August
2021, with monthly organic traffic metrics exhibi□ng substan□al incremental
increases, resul□ng in an impressive 8-month par□al Year 1:
Year 1 - 2021 - 1.1 million
impressions - 9,800 clicks -
13,000 ranked keywords
Year 2 - 2022
- 3.1 million impressions -
50,000 clicks - 48,000 ranked
keywords
Year 3 - 2023
- 5 million impressions -
75,000 clicks - 100,000 ranked
keywords
Find Out More At h□ps://www.wsiebizsolu□ons.net/
Ar□cles Drive Massive
Organic Traffic to
Goodyear Brakes
WSI released a case study on Goodyear Brakes showing
the success of content clusters & news ar□cles for
Goodyear Brakes.
This strategic approach has resulted
in millions of impressions and
hundreds of thousands of clicks,
demonstra□ng sustained success
even 3 years a□er the brand's launch
in 2020.
CEO Rick Knutsen emphasized the importance of long-term
organic traffic strategies for selling products like brakes.
Developing content clusters
drives long-term success,
providing con□nuous value to
brands like Goodyear Brakes.
To maximize SEO impact, we implemented a Content
Cluster strategy because this approach:
- enhanced Goodyear Brakes'
authority on the subject - improved
site naviga□on and user experience -
led to be□er site metrics and higher
rankings in search engine results pages
(SERPs).
The impact was evident soon a□er the content rollout between May and August
2021, with monthly organic traffic metrics exhibi□ng substan□al incremental
increases, resul□ng in an impressive 8-month par□al Year 1:
Year 1 - 2021 - 1.1 million
impressions - 9,800 clicks -
13,000 ranked keywords
Year 2 - 2022
- 3.1 million impressions -
50,000 clicks - 48,000 ranked
keywords
Year 3 - 2023
- 5 million impressions -
75,000 clicks - 100,000 ranked
keywords
Find Out More At h□ps://www.wsiebizsolu□ons.net/