5 Important Elements of a Good
Website Design
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Crafting a business’s online identity relies
on good website design. Web design
elements breathe life into your business
vision and bring your brand closer to
potential consumers. Today’s competition is
tough,
and with
the ever-changing
algorithms on search engines, modern web
design has become more relevant than
ever.
A website is a potential customer’s first
taste of what a business offers and what
separates it from the competition. An
effective website is essential to a successful
business, and a good web design gives you
the necessary benefits and return of
investment for business growth.
Initially, you plan to create a website for a
purpose: to convey a particular message
about your branding while engaging your
visitors to become potential clients. In this
case, first impressions are critical, and a
good website design helps you connect
with your audience and build trust and
credibility among potential customers.
So, what makes a good website design?
Here are five key elements of a good
website design to help you make an
effective marketing platform that drives
company growth and customer retention.
1. Clear Site Navigation
Straightforward site navigation allows your
audience to spot what they are looking for
quickly and for search engines to index
your website
faster. When creating
navigation
tools, menus,
and
site
architecture, you should consider how
users use them as they browse and search
through your website.
This website design element is mainly
applicable to the Homepage, which is
linked directly to all essential pages on the
website. Clear site navigation enables
users to access menu items for other
pages in the website without getting lost or
feeling frustrated.
2. Strategic Calls to Action (CTAs)
Among other design elements, make sure
that crucial web design elements like calls
to action stand out. Modern web design
lets visitors get interested in your content,
services, and products to convert into
potential leads and customers.
Conversion paths with gated content like
free consultations and email newsletter
subscriptions are only successful with
well-written
calls
to
action.
CTA
statements should be clear. Regardless of
the desired action, whether it’s requesting
a quote, making an appointment, or
buying now, CTAs should guide visitors on
the following steps to take.
3. Responsive Web Design
A good web design creates a positive user
experience. Before a company concerns itself
with boosting its rankings on Google, it should
ensure a user-friendly website. This web
design element allows your users to stay on
your site longer, making them more likely to
become potential customers.
With more than 60% of visitors using
smartphone devices to open websites, the
number of mobile phone users has
surpassed
that
of
computer
users
throughout the years. More businesses are
working
to make
their
site quality
consistent across all devices and screen
space to accommodate the shift to this
web design element.
4. Eye-catching visuals
Color palettes, font types, images, and
layout are good website design elements
that help with a better user experience.
While you can be creative with various
colors and styles for your website, keeping
it simple and clean makes it easier for your
users to focus and avoid confusion.
To keep your website simple, modern, and
neat, here are some ways to achieve
simplicity in your design:
Color
Depending on the site owner and the
nature of the business, color can convey
the brand’s
distinct message and
personality. While too many colors are
visually distracting, most modern websites
use two to three colors to achieve a
modern look. Nonetheless, keeping your
color scheme simple creates cohesiveness
among all website elements.
Type and White Space
Typography
serves
as
the
visual
interpretation of your brand’s voice. It also
has the power to draw attention to your
website. To practice simplicity in your
website’s typefaces, make sure they are
legible. Also, strive to make use of three
different fonts at maximum. Plus, your
website should also have enough white
space for your user’s eyes to rest on.
Images
Choosing high-quality, unique
images
strengthens your business branding. All
graphics – photos, illustrations, cliparts,
icons, logos, and videos – are website
design elements responsible for visual
brand communication.
Imagery should effectively embody the
company’s identity and personality. More
so, they form an impression of credibility
and professionalism in the consumer’s
mind.
Unique Content
Content is the backbone of a good website
design. It is what most visitors are initially
looking for in your website. Your branding
strategy should include content that allows
your visitors to understand your company’s
message. Content attracts web visitors
and
converts
them
into
potential
customers.
Also, well-written, unique content makes
your website practical, appealing, and
popular. Content should have enough
keywords in an acceptable length to
optimize this website design element for
search engines.
Conducting
rigorous market
research
helps you find the terminologies used by
users when searching for specific services
or products. As a result, your content will
be unique, informative, and concise.
Seasoned Experts
for Good Website
Design
A good web design makes all
the
difference in business growth. At Advanced
Digital Media Services, we employ the most
up-to-date search engine optimization
and digital marketing practices to help you
achieve
a
great
website
that
accommodates your business goals.
Grow your business by clicks and bounds
today. Call us to learn more about how we
can bring your brand to life in the digital
world.
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