How to Make the Most of
Internal Linking for
Better Ranking
B L O G | A D V A N C E D D I G I T A L M E D I A S E R V I C E S
https://advdms.com
In search engine optimization, it is
important to create and build links
for better ranking. There are many
types of link building strategies to
help your website rank higher online.
One of those is internal link building.
Now, what is internal linking?
Internal link building is quite simple;
it is the process of linking any page
from your website to another page on
your website.
Internal link building is important to
make sure users and search engines
find your content and navigate
through your site. Strategic internal
link building is a technique in content
marketing to promote your website
and gain more traffic. You can add a
link to your content that will point
your audience to related content that
can be found on your same website.
You may not control when other
websites cite your content, but with
internal link building, you can
control where to guide your users
and Google itself to all your
interesting and informative content.
Here are 5 tips to achieve
outstanding SEO through internal
linking:
1. Create a Lot of Interesting
Content
For you to create as many internal
links as you can, you have to create
a lot of content. When you have a
lot of content on your site, it will be
easier for you to create internal
links and have a successful internal
linking strategy.
Some may say that in order to have an
effective internal linking strategy, you
have to follow a complicated process,
create diagrams, and meticulously
plan ahead. In reality, planning and
complicated spreadsheets don’t really
matter.
What you need to do is create
interesting and unique content that
is related to the nature of your
business.
Just create as much helpful content
as you can, and you will be able to do
internal link building successfully.
2. Provide Deep and Specific Links
The most common mistake many
websites make is using links that
direct the users to their website’s
homepage and contact information.
Although it is important for your
audience to know your business
and navigate around your website,
linking your homepage to your
content will not be effective. Try to
make your internal links natural
and helpful.
Directing the users to certain content
related to what they are already
looking at is much better and can
lead them deeper and deeper into
your website.
3. Use Links that are Natural to
Your Audience
The purpose of providing links to
other sites is to provide helpful
information to your audience. Your
main goal is to provide value to the
reader. When the user sees that the
link you provide matches the content
they are already reading about, there
is a higher chance for them to check
it out.
Adding appropriate internal links
to your content will make the
audience want to read about it,
therefore making them dive
further into your website.
Providing these kinds of links sends
a message to the users that the
content you want them to check out
is important and helpful. This will
also send the same message to the
search engine. Making both your
users and the search engine think
that your content is relevant and
informative is how internal linking
helps your SEO.
4. Use Appropriate Links
Internal link building is not hard or
complicated, but in order to be
successful in link building, you must
provide relevant content to your
audience. Redirecting your audience
from one content to another must
seem natural and educational.
For example, a page about women’s
accessories is not connected in any
way to a page about the best movies
you can see on Netflix. But if I have a
page on women’s clothing, that will
be a great link to redirect my users
to.
As long as you know which pages
are relevant for each other, you will
have a great time linking one
content to another.
5. Provide a Reasonable Number
of Internal Links
Nobody actually knows the exact
number of links considered
reasonable to provide on a single
page. But it all boils down to the
length of your content.
Imagine reading a 1000-word article
only to see that it has about 100
links. Not only is it annoying to see
one link after another, but it is
impossible for any user to check out
all of the links provided.
If you are used to writing less than
1000 words for your content, you
can provide about 4 or 5 internal
links in there. There is no perfect
number, but you have to make
sure you are not bombarding any
of your users with all the links in
your website.
Internal linking is a piece of cake
only if you follow the right
guidelines for doing so. Remember
that in order to have good SEO, you
must be consistent in providing
internal links to your content.
Advanced Digital Media Services
specializes in providing the right
SEO strategy for better results in
monitoring and creating internal
links for your website. You can
expect your site to rank higher on
Google with the help of our effective
system and skilled professionals
eager to increase your website
traffic and boost your sales and
engagement.
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