A hitchhiker’s guide to
Training Sensei
Brought to you in association with:
Our brief history
May 2019 – Company registered
Market research
Product development
Market testing
Nov 2019 – Released first subscription offering
Sales pipeline development
Learnt customer obstacles
Mar 2020 – Bootcamp offered as secondary product
May 2020 – Decision to lead with Bootcamp
Based on clear market feedback. We ran several free events to iterate
the product, refine marketing, gather feedback/case studies and build
a sales pipeline. Later extended to include B2C offering
Oct 2020 – Bootcamp offering fully developed
Efficient, scalable delivery mechanisms in place. Highly qualified
sales pipeline with first conversions to paying customers
The Business was started by Russell Groves following
several years of working with SMEs in a consulting capacity.
Russell identified that SMEs had a need to provide skills-
based training to their teams, but the hurdles in doing means
that this is delayed until the HR function expands.
We have already drastically reduced the number of factors a
HR leader needs to consider before introducing e-learning to
their teams.
Our mission is to be the Learning and Development
department for all small businesses.
Dec 2020 – Built follow on solutions
Really positive feedback from businesses who took part in Bootcamp,
but difficult to then monetise the relationship. 3 solutions built to offer
solutions at multiple price points
Feb 21st -
A relentless pursuit to further support HR managers within SMEs to
promote a culture of learning and development, in a fun and simple
way…
The problem
The problem
• Business growing pains
(personnel)
• HR Manager brought in
• Training seen as strategic
must
• Hurdles and risks
Hurdles and risks
• Overwhelming # of options
• Content
• Tech
• Jargon
• Reputational risk (no engagement)
The solution
The solution
• Fun and super simple
way to provide
learning to team
• Provide a tangible
output
• Take HR, the team
and the business on
a journey…
The journey
A training solution
would be great, but
I’ll be pushing water
uphill
What’s this?
Bootcamp – a fun
and light-hearted
learning event
No setup? Free?!
OK I’ll just have a
look
The courses are
really fresh and
short, I’ll invite the
team
Great, the guys
loved the event!
Cool summary pack.
I can show it at the
management
meeting
Proposal (solution
linked to activity)
The team like it,
management will
sign off the budget
and I’ll look good!
HR
Rock
The product
What is the Training Sensei Bootcamp?
• 15 x 5 minute stylish e-learning courses
• Variety of key workplace skills covered
• Any time, anywhere learning
• Fun and engaging 15 day format
Benefits for the business
 More adaptable and resilient workforce
 Break down communication barriers
 Improved productivity
 Happier, healthier and more loyal team
Benefits for the team
 Boost confidence and motivation
 Feel invested in
 Enjoy thought-provoking learning
 Have fun, stay inspired and win prizes!
“Bootcamp is fantastic!
Thought-provoking stuff, really
nicely presented. Enough to
take something away but short
enough to fit into your day”
Abigail, HR and operations
manager at Rouse LLP
XXXXX
To learn more and take part for free:
• View the itinerary at
• Checkout with the invite code:
• Take a look then invite your colleagues if you wish
www.trainingsensei.com
Empower
your
people
Boost employee engagement and
provide your team with the skills they
need for the challenges that lie ahead.
Your invite to…
normally
£45
/person
Day 2
Creativity
Day 1
Teamwork
Day 3
Respect at work
Day 4
Dealing with stress
Day 5
Unconscious bias
Day 7
GDPR
Day 6
Creating trust
Day 8
Productivity
Day 9
Working when seated
Day 10
Dealing with change
Day 12
Motivation
Day 11
Achieving equality
Day 13
Carbon and climate
Day 14
Problem solving
Day 15
Giving feedback
Plus bonus materials: Building better habits and communication style personality quiz!
Leadership
Sales
Equality &
Diversity
Customer service
Management
essentials
Working together
Thinking skills
Productivity
Mental health &
wellbeing
Governance
Health & Safety
Social
responsibility
HIGHLIGHTS
FEBRUARY 2021
10
Participant
s
92
Courses
complete
£736
Value of
courses
completed
Average of
9.2
courses per
participant
You
saved
£536
Most
popular
Performanc
e reviews
Building
Better
mental
health
AMAZING
ENGAGEMEN
T
29
21
18
13
11
Courses completed by topic
(all time)
Productivity skills
Working together
Leadership
Compliance
Wellbeing
Problem SolvingProject ManagementCorporate GovernanceBrand AwarenessTeamworkDrink DrivingSocial Media at workIntroduction to Neurodiversity Working when seatedDigital Research Talking about Mental HealthSexual Harassment Using email effectivelyBetter Browsing Managing StressMonthJason Leonard
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Julie Thomas
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Caryn Gibbs
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Kirsty Young
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Callum Morris
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TOP PERFORMERS
42%
37%
Your team
All Bootcamp
participants
Elearning globally
Engagement
3%-15%
60%+
Wow, just wow.
45%-60% What a performance!
35%-45% A fantastic effort
25%-35% Not bad, could be better
15%-25% Not great to be honest
0% - 15% Hmm, what happened?
WHAT NEXT?
Master the skills of the office
jungle with a Bespoke
Bootcamp event
Choose the most relevant
courses from across our library,
and the duration of your event
Achieve specific learning
outcomes with our Course
Bundles
Great for focussed learning in
the areas most important to
individuals or departments
Manage your own learning and
development using our intuitive
Platform+ stylish content
Continue your learning journey with our simple, flexible solutions
Great if you want the flexibility to
manage individual personal
development plans
UNLIMITED access to our
catalogue
Your own branded
platform
Up to 3 admin users with
access to reports
Full support with
dedicated point of contact
OR: Tell us about your goals to create your tailored learning solution
Goals
Who we Help
When it comes to identifying good quality prospective customers, the size of their office-based headcount is much more
important than the industry in which they operate (although growing companies tend to invest more in skills training).
Typical buyer Avatar
HR Director or HR Manager reporting directly to Board
Normally female. 10 Years experience in HR. Previous role in larger company
Budget holder but needs approval for company-wide initiatives
Performance management central to job responsibilities
Enjoys working in a smaller business environment where they have a greater level of influence. Loyal to business and cares about
staff
Headcount>
• The Learning and development department
is going to be largely be replaced by
technology over the next decade
• Our goal is to dominate the space where a
growing business first seek to provide
training for their teams:
• Simplicity is key for this niche
• By being the trusted partner at an early
stage, we can use intelligence to build and/or
recommend further solutions…
Goals
Additional
Customer
need
• Require specific/technical
training
• Want to develop own
company training courses
• Want subject matter
experts to provide face to
face training
Solutions we can
develop/outsource
• Buy courses from
Marketplace through us
• Design and build or white
label courses from market
• Match requirement to
instructors– Eventbrite for
learning
Challenges
• Awareness/differentiation
• Scaling issues
• Tech
• Operations
• Team
Challenges
Abigail, HR Manager, Rouse LLP
The Training Sensei team are
passionate about skills.
The courses are FANTASTIC!
Enough to get you thinking but
short enough to fit into your day.
My team and I love them!
Thanks for
listening!