Learn how b2b lead generation companies work and what type of leads they collect. You will learn about the different types of lead generation companies, their strategies, and their tactics.
About martalgroup
At Martal Group, we specialize in accelerating your sales pipeline and expanding market reach through expert lead generation, appointment setting, and sales outsourcing services. Supporting B2B companies globally, our international team of seasoned sales executives uses proprietary strategies and workflows to generate and vet high-quality leads.
With Martal, you can skip the traditional challenges of hiring and training, as we enhance your in-house sales team with our on-demand expertise. Whether it’s setting appointments, managing sales cycles, or closing deals, Martal Group is committed to boosting your revenue and streamlining your sales processes.
Explore how Martal Group can transform your sales strategy at Martal Group.
How do B2B Lead Generation Companies work? - A
Complete Guide
Vito Vishnepolsky
2022-07-29
Learn how b2b lead generation companies work and what type of leads they collect. You will learn about the
different types of lead generation companies, their strategies, and their tactics.
2
Key Takeaways
Lead generation companies are crucial in attracting, engaging, and qualifying
leads to support internal sales teams. These companies excel in different types of
lead generation strategies: outbound marketing, inbound marketing, and pay-
per-click (PPC). Understanding what kind of lead generation your business needs
is essential, as is choosing a compatible lead gen partner. The benefits include
higher quality leads, increased productivity, and the ability to focus on other
marketing priorities. Key elements to consider when selecting a lead generation
company include customer acquisition costs, length of sales cycle, and expected
outcomes.
3
Importance of Lead Generation Companies
The marketing world is in a constant state of flux, with new tools, methods, and
services emerging almost every month. Lead generation companies remain
ahead of these changes by refining their processes to meet industry demands
and generate results. They act as outsourced partners that help internal sales
teams close more deals by identifying, attracting, and qualifying leads. Their
experience and proven marketing methods give them an unimaginable reach,
making them invaluable for businesses looking to scale their sales operations.
Lead generation companies understand the importance of relevance and have
invested massively in understanding the B2B lead generation process thoroughly.
By doing so, they help businesses avoid the trial-and-error process that consumes
both time and budget.
4
Different Types of B2B Lead Generation Companies
Lead generation companies fall into three primary categories: outbound
marketing, inbound marketing, and pay-per-click (PPC) agencies. Outbound
marketing involves actively reaching out to potential prospects through methods
like email marketing, LinkedIn networking, and cold calling. This strategy aims to
drive brand awareness and interest by sending marketing materials to ideal
prospects, even if they haven't shown prior interest.
Inbound marketing, on the other hand, focuses on attracting potential clients
through content such as blogs, articles, and videos that answer their questions or
address their pain points. This is often achieved through search engine
optimization (SEO), social media marketing, and influencer marketing. PPC
agencies generate leads by driving traffic to a website or landing page through
targeted advertising campaigns.
5
How to Choose the Right Lead Generation Partner
Choosing the right lead generation company is crucial for successful B2B
marketing. One should start by clearly defining customer acquisition costs and
expected outcomes to ensure mutual understanding with the lead generation
partner. Next, it's vital to identify where the target audience spends most of their
time online and select a lead generation company that excels in those marketing
channels.
Additionally, taking into account factors such as privacy and anti-spam
regulations is essential. Inbound marketing suits markets with strict email
regulations, while outbound methods like email outreach are preferred in others.
Finally, evaluating the company's experience, reading reviews, and examining
case studies can offer further assurance.
6
Benefits of Hiring a Lead Generation Company
One significant benefit of outsourcing lead generation is obtaining higher-quality
leads, which improves the efficiency of your sales team. Lead generation
companies deploy advanced tools and strategies to qualify leads based on various
criteria, ensuring that your sales team spends time on prospects that are more
likely to convert.
This specialization allows your sales team to focus on building meaningful
relationships rather than spending 50% of their time chasing unsuitable leads.
The lead generation company filters these leads effectively, offering a robust
solution to maximize your team's productivity and effectiveness.
7
Focus on Other Marketing Priorities
Outsourcing lead generation frees up your time and resources to focus on other
marketing priorities and interests. Depending solely on one strategy can be risky,
so having a multitude of tactics is essential for predictable revenue growth.
Lead generation companies fill the gaps in your current marketing strategy,
allowing your team to excel in areas where they are the most proficient and
supplementing other areas where you might struggle. Although you may be
handing over a crucial part of your sales funnel, you remain actively involved in
the process, ensuring that your brand is represented in a way that aligns with
your expectations.
8
REFERENCES
https://martal.ca/how-do-lead-generation-companies-work-to-bring-in-qualified-b2b-leads-complete-
guide/
https://martal.ca/what-is-lead-generation-scale-your-companys-sales-with-strategies-that-convert/
https://martal.ca/how-outsourcing-lead-generation-leads-to-better-roi/
9
MARTAL GROUP
www.martalgroup.com
HQ - 2275 Upper Middle Rd E, unit 101, Oakville, ON, Canada
US office - 100 Pine St #1250, San Francisco, CA 94111, USA
+1.888.557.7769
vito@martalgroup.com
10
Complete Guide
Vito Vishnepolsky
2022-07-29
Learn how b2b lead generation companies work and what type of leads they collect. You will learn about the
different types of lead generation companies, their strategies, and their tactics.
2
Key Takeaways
Lead generation companies are crucial in attracting, engaging, and qualifying
leads to support internal sales teams. These companies excel in different types of
lead generation strategies: outbound marketing, inbound marketing, and pay-
per-click (PPC). Understanding what kind of lead generation your business needs
is essential, as is choosing a compatible lead gen partner. The benefits include
higher quality leads, increased productivity, and the ability to focus on other
marketing priorities. Key elements to consider when selecting a lead generation
company include customer acquisition costs, length of sales cycle, and expected
outcomes.
3
Importance of Lead Generation Companies
The marketing world is in a constant state of flux, with new tools, methods, and
services emerging almost every month. Lead generation companies remain
ahead of these changes by refining their processes to meet industry demands
and generate results. They act as outsourced partners that help internal sales
teams close more deals by identifying, attracting, and qualifying leads. Their
experience and proven marketing methods give them an unimaginable reach,
making them invaluable for businesses looking to scale their sales operations.
Lead generation companies understand the importance of relevance and have
invested massively in understanding the B2B lead generation process thoroughly.
By doing so, they help businesses avoid the trial-and-error process that consumes
both time and budget.
4
Different Types of B2B Lead Generation Companies
Lead generation companies fall into three primary categories: outbound
marketing, inbound marketing, and pay-per-click (PPC) agencies. Outbound
marketing involves actively reaching out to potential prospects through methods
like email marketing, LinkedIn networking, and cold calling. This strategy aims to
drive brand awareness and interest by sending marketing materials to ideal
prospects, even if they haven't shown prior interest.
Inbound marketing, on the other hand, focuses on attracting potential clients
through content such as blogs, articles, and videos that answer their questions or
address their pain points. This is often achieved through search engine
optimization (SEO), social media marketing, and influencer marketing. PPC
agencies generate leads by driving traffic to a website or landing page through
targeted advertising campaigns.
5
How to Choose the Right Lead Generation Partner
Choosing the right lead generation company is crucial for successful B2B
marketing. One should start by clearly defining customer acquisition costs and
expected outcomes to ensure mutual understanding with the lead generation
partner. Next, it's vital to identify where the target audience spends most of their
time online and select a lead generation company that excels in those marketing
channels.
Additionally, taking into account factors such as privacy and anti-spam
regulations is essential. Inbound marketing suits markets with strict email
regulations, while outbound methods like email outreach are preferred in others.
Finally, evaluating the company's experience, reading reviews, and examining
case studies can offer further assurance.
6
Benefits of Hiring a Lead Generation Company
One significant benefit of outsourcing lead generation is obtaining higher-quality
leads, which improves the efficiency of your sales team. Lead generation
companies deploy advanced tools and strategies to qualify leads based on various
criteria, ensuring that your sales team spends time on prospects that are more
likely to convert.
This specialization allows your sales team to focus on building meaningful
relationships rather than spending 50% of their time chasing unsuitable leads.
The lead generation company filters these leads effectively, offering a robust
solution to maximize your team's productivity and effectiveness.
7
Focus on Other Marketing Priorities
Outsourcing lead generation frees up your time and resources to focus on other
marketing priorities and interests. Depending solely on one strategy can be risky,
so having a multitude of tactics is essential for predictable revenue growth.
Lead generation companies fill the gaps in your current marketing strategy,
allowing your team to excel in areas where they are the most proficient and
supplementing other areas where you might struggle. Although you may be
handing over a crucial part of your sales funnel, you remain actively involved in
the process, ensuring that your brand is represented in a way that aligns with
your expectations.
8
REFERENCES
https://martal.ca/how-do-lead-generation-companies-work-to-bring-in-qualified-b2b-leads-complete-
guide/
https://martal.ca/what-is-lead-generation-scale-your-companys-sales-with-strategies-that-convert/
https://martal.ca/how-outsourcing-lead-generation-leads-to-better-roi/
9
MARTAL GROUP
www.martalgroup.com
HQ - 2275 Upper Middle Rd E, unit 101, Oakville, ON, Canada
US office - 100 Pine St #1250, San Francisco, CA 94111, USA
+1.888.557.7769
vito@martalgroup.com
10