6 Tips For An Effective E-Commerce Web Design

6 Tips For An Effective E-Commerce Web Design, updated 5/24/21, 11:47 PM

Nowadays, it is not enough to have a website for your business. Your e-commerce website must also have a practical design to build trust with your customers, develop relationships, and gain more sales.

Do you want to have the most effective e-commerce web design? Here are six tips to follow for an impressive professional website design for your business!

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We live in an ever-changing digital world. At ADMS, we combine and apply latest software and cutting-edge practices, giving our clients verifiable results in website design, search engine optimization, and search engine marketing. We also provide logo design creation, website hosting and maintenance, and myriad other services.

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6 Tips For An Effective E-
Commerce Web Design
B L O G | A D V A N C E D D I G I T A L M E D I A S E R V I C E S
https://advdms.com
The purpose of your business website
is similar to the purpose of stores we
see in malls – first impressions matter
in attracting and retaining customers.
A well-organized stall encourages
potential customers to browse the
store and buy. Disorganized stores
discourage any customer from buying
or browsing, which directly causes
lost sales.
Your e-commerce website design
must be attractive in order to gain
more customers.
There are some features you can add
to make it accessible and easy for the
users to understand. Focus on the
design and layout to make the
website stand out among
competitors.
In this article, you will learn six e-
commerce web design tips that will
surely make your website effective
and attract more customers:
1. Keep It Simple
One of the main rules in designing e-
commerce websites is to keep them
simple. The more color combinations,
elements, and banners there are on
the page, the more it takes the focus
away from what you offer.
The main idea of the website is to
gain more sales. If the customers
don’t even notice your products and
services, there is no point in creating
the site.
2. Prioritize the Branding
People who shop online are more
interested in buying from
established brands. If you want to
make a name for your brand and
build trust among your customers,
prioritize your branding.
Your brand is the face of your
business. Your e-commerce site
design must showcase your brand.
Your whole company image,
significance, and difference from your
competitors are huge factors in
building your brand reputation.
If you want to take full advantage of
your e-commerce web design, you
can take your time defining the brand
and aligning your design to your
brand.
Once you have established your
brand, you can use it to interact with
your audience and gain more sales.
3. Use High-Quality Images
When it comes to website design,
high-quality images are known to
increase sales conversion.
Research shows that relevant images
increase the sales conversion of an e-
commerce site up to 40%. When your
pictures are blurred or pixelated,
your users will not want to buy your
products as they can’t see them very
well.
Professional photos go a long way in
building your customer’s trust and
confidence in the product or service
you provide.
To use the power of the images to
boost your sales, you can get
professional photos of your product
taken.
If you have many clear and high-
quality images on your site, your
customers will see exactly what they
want and develop trust in your brand.
4. Make Your Content Easy To
Read
Although writing long, informative
descriptions for your e-commerce
website may seem like a good idea;
you must be mindful of how you
write it.
Recent studies reveal that most
website users only read 20% of the
text they see on websites. That’s why
the layout is important
If you want the users to pick
something up from your blog, make
your content easy to scan.
So how exactly are you going to make
your content easy to scan? Simple.
Break up your content into bullets or
numbers with the essential
information in bold letters to call the
users’ attention.
The easier it is to read your content,
the more the audience will catch the
necessary information, leading to
more sales for your business.
5. Make It Look Professional
The purpose of having an e-
commerce site is to have the users
purchase your products or utilize
your services.
To do that, you need to ask for
personal and sensitive information
such as their name, address, and
credit card information.
If the design of your website does not
look professional, it can impact your
whole business.
Investing in professional e-
commerce web design services is
undoubtedly the best way to build the
trust of your customers. Your website
must be free from misspellings and
typographical errors.
Aside from being error-free, the color
palette must also be consistent and
pleasing to the eye. Make sure that all
product links work, and the images
are always of high quality.
6. Make It Responsive
Did you know that mobile search is
more popular than desktop search
when it comes to internet surfing,
including shopping online?
If you want to give your customers
what they want when they want it,
make sure that your e-commerce
website is responsive.
If your website is not fully responsive,
you will lose potential customers by
the minute!
The designs for e-commerce websites
are readily available on the internet.
However, you must be mindful of its
impact on your sales. Look for the
best website design services to have
the results you want for your site.
At Advanced Digital Media Services,
we have the experience and skill to
create the best e-commerce website,
which guarantees high sales
conversion.
With a fully functioning professional
website, you will attract more
customers and establish your
business’s brand. If you want to know
more about our services, call us now!
info@advdms.com
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