Find The Best Marketing Strategy For Your
Business With This Industry Report
If you're a business owner, you've
probably wondered about the role
marketing plays in achieving overall
goals, and whether it's better to build
an in-house team, assign the job to
your assistant, or contract out to an
agency.
International B2B marketing and
business development firm, Kyber
Digital, headquartered in
Philadelphia, Pennsylvania, has
released an industry report that
examines this question.
Titled "Hiring a Marketing Agency vs
In-House Marketing: Pros and Cons,"
the Kyber Digital report looks into the
in-house/outsource business models
to provide you with the information
you'll need to properly evaluate these
options.
The report looks at creative
strategizing, communication,
marketing team perspective
and cost to determine pros
and cons.
Noting there is no one-size-fits-all
in the field of marketing, this report
reminds audiences that every
strategy and resulting campaign is
unique to its sector and company
goals.
Beginning with strategy, the study
shows that a marketing agency will
dedicate a team of unbiased
professionals to identify and leverage
company strengths, and create
compelling strategies and consistent
branding as a result.
The report also points out
that marketing agencies
bring years of training and
expertise to the promotional
mix.
Agencies retain top talent in
areas such as SEO, social
media, content, and graphic
design which most small to mid-
sized businesses would be
unable to match.
If you specialize in a niche area within
the contracting or manufacturing
sectors, and your goals are rooted in
growth and business development, you
will find that partnering with a
dedicated marketing agency is the
more beneficial choice.
Large corporations able to devote
significant budgets to in-house
marketing teams may choose to
go this route for the convenience
it provides and turn to outsourcing
when necessary.
Visit the link in the
description to learn
more!