Google My Business for local SEO highlights the best features of your business and displays them for potential customers to find your business quickly and learn about your products and services.
Optimizing your GMB listing unlocks the most benefits from this free Google tool. Explore some ways that you can improve your GMB profile for your local presence here.
https://advdms.com/blog/5-effective-practices-to-increase-your-gmb-local-presence/
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Advanced Digital Media
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5 Effective Practices to Increase
Your GMB Local Presence
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An important part of your strategy for local
SEO is Google My Business optimization. It
allows you to show up in Google’s Local
Finder, Local Pack, Google Maps, and on top
of organic rankings. Over the past years,
Google has
included some awesome
features on the Google My Business listing
that can help you attract more visitors to
your website and increase your rank in
local search results.
There are numerous ways for you to
optimize Google My Business for local SEO,
and creating a GMB listing is the first step in
establishing your local presence. “How to
add my business to Google?” you may ask?
— Follow this step-by-step guide to learn
more. Google My Business (GMB) is a cost-
free tool that can help business owners
manage their online presence across
search engines. GMB does not replace your
existing website; instead, it complements
your website by providing a public identity
and presence with a Google listing.
Ways to Optimize GMB Listing to Boost
Local Presence
1. Enter Complete Data for GMB Listing
Creating a profile with up-to-date,
accurate, and comprehensive information
becomes a priority when optimizing your
Google My Business page. Businesses that
offer the most detailed and accurate
information on their profile are easier to
search. Additionally, the more information
you feed Google, the more Google will
prioritize your GMB profile and rank it
higher on local search results.
While there is a lot of information you need
to provide, the most critical information
you should complete right away includes
name, address, business hours, phone, and
website. However, you may need more
time filling out information like owner-
generated Q&A’s, products and services,
category and attributes, and “from the
business.”
Reviews
Posts
Consumer-generated Q&A’s
In addition, the following sections need to
be continuously filled out and managed:
2. Add Local Posts
Google My Business Local Posts allow you
to publish events, products, offers, and
services directly to Google Maps and
Search. Posts enable you to engage with
your audience and keep your presence
updated on Google. You can send local
posts conveniently through your phone,
computer, and tablet. Maximize Local Posts
by ensuring that they are written with
high-quality, respectful, and linked to
trusted sites.
These posts should be kept PG,
especially for businesses that provide
regulated goods and services
like
alcohol, adult services, recreational
drugs, and weapons. These businesses
are allowed to post so long as the
content is related to the products
themselves.
3. Include High-Quality Photos, Videos,
and Logos
The photos section is one of the features
that Google will first look into when visiting
your GMB profile. Therefore, it’s essential to
include several high-quality photos of your
business
location, staff, achievements,
quality, and company culture.
Rooms
Food and drinks
Photos at work
Team photos
Product photos
Interior photos of the property
The photos you use for company listings
vary greatly depending on the type of
business and services you offer. In general,
the basic guidelines of Google entails using
at least three variations of each of these
image types, depending on your company:
4. Manage and Respond to Reviews
Responding to customer reviews on your
Google My Business profile lets your visitors
know
that your business values
its
customers and their feedback. You can
encourage customers to give their feedback
by providing a link to write reviews for your
business.
Reviews are considered a key ranking
factor in the Google algorithm. They offer
the primary influence on consumer buying.
Furthermore, positive
reviews offer a
positive effect on potential customers who
are researching your business. They also
boost your business’s visibility in search
results.
5. Write Your
“From the Business”
Description
With strict adherence to Google My
Business Description Guidelines, business
owners can now write their business
descriptions on a GMB listing.
GMB’s From the Business allows you to
enter a personalized description of your
company in a free-form section, which
may also include the services or products
you offer and a call-to-action.
This description should provide information
about your business’ purpose. To improve
search visibility, make sure not to stuff your
descriptions with
keywords.
Instead,
incorporate at least one search term that
reflects your business accurately. Google
My Business consists of 750-character
information to be displayed on your listing.
However, the Knowledge Panel only shows
250 characters. With this, carefully write
your description — placing the most
important
keywords and
information
towards the front of your GMB description.
Optimize Your Google My Business
Presence With Us
Optimizing your GMB local presence has
never been easier and more convenient.
Google My Business for
local SEO is
important for you to manage and make
the most out of your online presence
across search engines. Make it easier for
potential customers to learn more about
your business with professional and
reliable GMB optimization services from
Advanced Digital Media Services. For
inquiries, contact us today!
E-MAIL ADDRESS
info@advdms.com
PHONE NUMBER
(877)237-6969
CL ICK BELOW TO V IS IT OUR BLOG
https://advdms.com/blog
CONTACT
DETAILS
FOLLOW US ON:
https://facebook.com/AdvancedDigitalMediaServices
https://linkedin.com/company/advanceddigitalmedia
https://twitter.com/advdms_com
https://instagram.com/advanceddigitalmediaservices
Your GMB Local Presence
BLOG | ADVANCED D IG ITAL MED IA SERV ICES
h t tps ://advdms .com/
An important part of your strategy for local
SEO is Google My Business optimization. It
allows you to show up in Google’s Local
Finder, Local Pack, Google Maps, and on top
of organic rankings. Over the past years,
Google has
included some awesome
features on the Google My Business listing
that can help you attract more visitors to
your website and increase your rank in
local search results.
There are numerous ways for you to
optimize Google My Business for local SEO,
and creating a GMB listing is the first step in
establishing your local presence. “How to
add my business to Google?” you may ask?
— Follow this step-by-step guide to learn
more. Google My Business (GMB) is a cost-
free tool that can help business owners
manage their online presence across
search engines. GMB does not replace your
existing website; instead, it complements
your website by providing a public identity
and presence with a Google listing.
Ways to Optimize GMB Listing to Boost
Local Presence
1. Enter Complete Data for GMB Listing
Creating a profile with up-to-date,
accurate, and comprehensive information
becomes a priority when optimizing your
Google My Business page. Businesses that
offer the most detailed and accurate
information on their profile are easier to
search. Additionally, the more information
you feed Google, the more Google will
prioritize your GMB profile and rank it
higher on local search results.
While there is a lot of information you need
to provide, the most critical information
you should complete right away includes
name, address, business hours, phone, and
website. However, you may need more
time filling out information like owner-
generated Q&A’s, products and services,
category and attributes, and “from the
business.”
Reviews
Posts
Consumer-generated Q&A’s
In addition, the following sections need to
be continuously filled out and managed:
2. Add Local Posts
Google My Business Local Posts allow you
to publish events, products, offers, and
services directly to Google Maps and
Search. Posts enable you to engage with
your audience and keep your presence
updated on Google. You can send local
posts conveniently through your phone,
computer, and tablet. Maximize Local Posts
by ensuring that they are written with
high-quality, respectful, and linked to
trusted sites.
These posts should be kept PG,
especially for businesses that provide
regulated goods and services
like
alcohol, adult services, recreational
drugs, and weapons. These businesses
are allowed to post so long as the
content is related to the products
themselves.
3. Include High-Quality Photos, Videos,
and Logos
The photos section is one of the features
that Google will first look into when visiting
your GMB profile. Therefore, it’s essential to
include several high-quality photos of your
business
location, staff, achievements,
quality, and company culture.
Rooms
Food and drinks
Photos at work
Team photos
Product photos
Interior photos of the property
The photos you use for company listings
vary greatly depending on the type of
business and services you offer. In general,
the basic guidelines of Google entails using
at least three variations of each of these
image types, depending on your company:
4. Manage and Respond to Reviews
Responding to customer reviews on your
Google My Business profile lets your visitors
know
that your business values
its
customers and their feedback. You can
encourage customers to give their feedback
by providing a link to write reviews for your
business.
Reviews are considered a key ranking
factor in the Google algorithm. They offer
the primary influence on consumer buying.
Furthermore, positive
reviews offer a
positive effect on potential customers who
are researching your business. They also
boost your business’s visibility in search
results.
5. Write Your
“From the Business”
Description
With strict adherence to Google My
Business Description Guidelines, business
owners can now write their business
descriptions on a GMB listing.
GMB’s From the Business allows you to
enter a personalized description of your
company in a free-form section, which
may also include the services or products
you offer and a call-to-action.
This description should provide information
about your business’ purpose. To improve
search visibility, make sure not to stuff your
descriptions with
keywords.
Instead,
incorporate at least one search term that
reflects your business accurately. Google
My Business consists of 750-character
information to be displayed on your listing.
However, the Knowledge Panel only shows
250 characters. With this, carefully write
your description — placing the most
important
keywords and
information
towards the front of your GMB description.
Optimize Your Google My Business
Presence With Us
Optimizing your GMB local presence has
never been easier and more convenient.
Google My Business for
local SEO is
important for you to manage and make
the most out of your online presence
across search engines. Make it easier for
potential customers to learn more about
your business with professional and
reliable GMB optimization services from
Advanced Digital Media Services. For
inquiries, contact us today!
E-MAIL ADDRESS
info@advdms.com
PHONE NUMBER
(877)237-6969
CL ICK BELOW TO V IS IT OUR BLOG
https://advdms.com/blog
CONTACT
DETAILS
FOLLOW US ON:
https://facebook.com/AdvancedDigitalMediaServices
https://linkedin.com/company/advanceddigitalmedia
https://twitter.com/advdms_com
https://instagram.com/advanceddigitalmediaservices