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Case Study:
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The Customer: Who is Skyline Boston?

Skyline Boston has been providing organizations with lightweight
tradeshow exhibit solutions for over twenty-five years. The company
offers a product line with 19 exhibit systems to choose from, including:
tabletop displays, portable displays, modular inline exhibits and large
scale island displays. Skyline Boston is a member of the global Skyline
network providing services to nearly 100 North American design centers.


The Challenge: Find a Cloud Hosted CRM

Skyline Boston had been using the now antiquated GoldMine CRM for
years and was ready for an upgrade to a cloud-hosted solution. Though
GoldMine is a fully functional CRM the team was simply using it as an
electronic rolodex. They didn't use it for sales forecasting, conversation
tracking or any of the other core features of a great CRM because of its
legacy architecture made it hard to synchronize data. Not to mention
GoldMine didn't work with the new Windows 7 operating system!

Nurturing Customers with Nimble

INDUSTRY

Tradeshow exhibit
solutions


KEY BENEFITS

Provides affordable,
cloud hosted Social
CRM solution


Includes built in social
media features


Increases customer
interaction through
auto-notification of
engagement
opportunities
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"Nimble allows us to increase transparency
and also greatly helps document & facilitate
our internal communications."

Brian Butler, account executive at Skyline says, "GoldMine had
become a headache. We used it to create and view contact
information but we didn't live in the CRM like we knew we should.
When we decided to upgrade we began looking for a hosted solution
that had a clean interface, wasn't loaded down with a bunch of
features we didn't need and that the whole team could feel
comfortable using no matter what their technical skill level."

Skyline Boston evaluated multiple offerings including Microsoft CRM,
Salesforce.com and SugarCRM; however, each of these systems
didn't quite fit their needs. Microsoft CRM didn't have an API though
their pricing was affordable. Salesforce.com had an API but their
feature set was clearly made for the enterprise. SugarCRM was both
affordable and had a nice basic feature set, but it lacked auto-
discovery of engagement opportunities and other necessary
integrations for a social business.

Butler says, "Salesforce is nice but it's a big company making
software for other large companies. It was too much for us. We almost
went with SugarCRM but when I saw the functionality of Nimble I was
like 'HOLY COW' and knew it was the right solution for our team."
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About Nimble: Nimble is a social CRM that allows you to manage all of your online business
relationships. Using Nimble you can easily manage your contacts, calendars, social
conversations and emails all from one place. Learn more >>
Meet Skyline Boston:

Ask them about Nimble!


Facebook:

Skyline Boston

Twitter:

@skylineboston

Blog

Tradeshow Tips
"When we decided t upgrade [our CRM softw re] we began looking for a
hosted solution that had a clean interface, wasn't loaded down with a bunch of
features we didn't need and could be used by the whole team no matter what
their technical skill level."
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The Solution: Nurturing customer
relationships with Nimble
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Through the Nimble partner program, Skyline Boston was able to
meet with a local Nimble reseller, Harvest Solutions, to receive a
personalized demo of the software.

Butler exclaims, "I met with Karen Holt at Harvest Solutions and we
ended up having a three hour meeting. The Nimble demo made my
jaw drop! I couldn't believe how forward thinking the software was.
The social aspect of Nimble is very powerful. Using social media as a
customer relationship channel is no longer a luxury, it's a must-do. I
knew Nimble would really help us in this regard we'd finally be able
to grow, nurture and track our social communities through our CRM."

Using Nimble the Skyline Boston team can view all of their social
notifications in one stream, create custom fields for their contact
records, manage their Facebook, Twitter and Google+ accounts,
import and sync their calendars and tasks, view and set tasks for
team members and so much more!

Harvest Solutions had the expertise to extract the data Skyline
needed from GoldMine. Karen worked closely with Brian to import
over 4,000 contacts to Nimble in December, even as Nimble
development continued to release fixes and new features every week.
Harvest Solutions listened to understand Skyline's business needs
and translated these requirements to configure the appropriate fields
and tags for Nimble, and provide the right training to eight Skyline
Nimble users.








Meet Nimble:

Ask us anything!


Facebook:

facebook.com/nimble

Twitter:

@Nimble

Blog

Social Business Blog
About Nimble: Nimble is a social CRM that allows you to manage all of your online business
relationships. Using Nimble you can easily manage your contacts, calendars, social
conversations and emails all from one place. Learn more >>
"Salesforce is nice but it's a big company making software for other large
companies. It was too much for us. We almost went with SugarCRM but
when I saw the functionality of Nimble I was like 'HOLY COW!' and knew it
was the right solution for us."
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Case Study:
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From setup to daily execution Nimble helps Skyline strengthen their
customer relationships. "One thing we really love about Nimble is the
way it handles data import. We have total control over it that's
something the other CRMs just don't offer" says Butler. This is
important to Skyline because it ensures the team doesn't have to
switchback and forth between several pieces of software to find the
right information at the right time.

"I began to get why Nimble was so uniquely powerful after I found out
that the founder of Nimble, Jon Ferrara, was also the founder and
creator of GoldMine, our previous CRM platform." said Butler.
"GoldMine pioneered CRM when we first installed it 15 years ago,
Nimble is the Social CRM pioneer today."

Today the Skyline Boston team finally has a CRM that they all love to
use and can live in. "Before Nimble our customer data was scattered
in a variety of different tabs, folders and software. It was a mess. Now
all of our customer information is held in one central location in the
cloud. This makes it accessible to everyone on the team at any time
and we love that our customer information now includes social data!
We are so impressed with Nimble, it really brings the WOW factor,"
says Butler.

Since starting to use Nimble the Skyline Boston team has increased
social sales, team productivity and online engagement opportunities
with customers and leads. Butler says, "Thanks to Nimble our team
just closed a sale from LinkedIn. We're looking forward to discovering
and nurturing more opportunities like this. We couldn't be happier with
our decision to use Nimble as our CRM."!
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Meet Skyline Boston:

Ask them about Nimble!


Facebook:

Skyline Boston

Twitter:

@skylineboston

Blog

Tradeshow Tips

"Thanks to Nimble our team just closed a sale from LinkedIn.
We're looking forward to discovering and nurturing more sales
opportunities like this!"
About Nimble: Nimble is a social CRM that allows you to manage all of your online business
relationships. Using Nimble you can easily manage your contacts, calendars, social
conversations and emails all from one place. Learn more >>