Today, millennials’ social media usage has a direct effect on brand visibility, awareness, and conversion rates because they are overwhelmingly relying on social media for their wants and needs. Luckily, there are numerous ways to help improve your brand’s marketing strategy to captivate millennial consumers. Learn how you can turn them into life-long users of your brand for decades to come.
https://advdms.com/blog/millennials-and-social-media
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Advanced Digital Media
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Millennials and
Social Media
B L O G | A D V A N C E D D I G I T A L M E D I A S E R V I C E S
https://advdms.com
A whopping eighty-eight
percent of millennials, ages
ranging from twenty to
thirty-six as of 2019, claim
to use some form of social
media. When it comes to
marketing, big numbers
lead to big success for a
business, and in this way,
millennials can be useful
in countless ways.
Converting Millennials to
Customers Through the
Use of Social Media.
Only a mere twenty-two
percent of millennials shy
away from any form of
social media. The fact that
millennials take first place
in sheer numbers, using
them as an audience for
your company is a safe bet.
Through social media
marketing, you can make
your company more
engaging, therefore
appearing friendly,
trustworthy, and
approachable in the eyes
of your following. This
guarantees a flow
of interested customers,
who ideally convert to
satisfied customers that
are loyal to your brand.
On your social media
accounts, you can post
pictures and videos or
even alert your followers
of an event, such as a sale
that you are hosting.
Social media has proved
to be a great way to
attract a wider and
younger audience.
Tips to Market to
Millennials
If you want to increase
your audience, then social
media is where you start.
These are some of the
most important things
you need to remember
when doing social media
marketing for millennials.
1. They Connect with
Brands through Content
Millennials are not very
responsive to traditional
advertising. Content
marketing is the key when
building trust with them.
They are interested in
engaging with authentic
brand messages and
stories that will help them
understand your products
or services better.
Make real connections
with your target millennial
customers by posting
quality content on your
websites. Educate them
with relevant blogs and
demonstrate your
expertise in the industry.
This will also show some
of your brand’s personality
and voice through the tone
and topics of your blogs.
Nowadays, social media
allows for one to post not
only text, but also pictures,
videos, and even links.
Images and videos are more
appealing to millennials
than plain texts. The links
will also lead your followers
straight to the company
website or online store.
This is a quicker and
simpler method for getting
your products or services
out there and noticed.
2. Online Reviews Matter
Millennials are good at
research. They often look for
reviews before deciding to
buy a product. Use real people
and pictures to show results.
Tell them stories about your
products and services, your
company’s values, and how
it changed the lives of many.
Ask your satisfied customers
to post online reviews and tag
you on your social media
accounts.
3. Aesthetic is Important
We are in a time in which
college students yearn for
the “aesthetic.” As long as
you can take an aesthetic
picture of your business,
you are doing it right. It’s
quite popular now for
young adults to purchase
a good or service that they
can take a selfie with, to
later post and drown in
hashtags.
This, in turn, means they
have just become a living
ad. By providing them
with something or
somewhere to take a
picture, your business
has ensured a rush of
young customers and
numerous likes and
reposts.
4. Mobile Friendly is No
Longer Optional
Mobile web design is another
crucial aspect of successful
social media marketing. If
millennials are your target
group, you have to make
sure that your website and
content are well optimized
for smaller screens like
smartphones. Millennials’
social media usage on mobile
devices is nearly 100%!
5. Tie in with Influencers
Influencers are an effective
way of engaging millennials.
You can ask them to share your
post or create their own that
will feature your products.
You’ll see a good level of reach
and engagement, as they often
have a dedicated fanbase.
Many millennials look up to
influencers, and if you get the
right person for your brand
and campaign, you’ll see
results in no time!
We look forward to helping
you make your mark on the
internet. If you need help
handling your business’
social media campaigns,
Advanced Digital Media
Services is the company
that you should call.
info@advdms.com
EMAIL ADDRESS
(877) 237-6969
PHONE NUMBER
https://advdms.com/blog
CLICK BELOW TO VISIT OUR BLOG:
Contact
Details
https://www.facebook.com/AdvancedDigitalMediaServices/
FOLLOW US ON:
https://www.linkedin.com/company/advanceddigitalmedia/
https://twitter.com/advdms_com
https://www.instagram.com/advanceddigitalmediaservices/
Social Media
B L O G | A D V A N C E D D I G I T A L M E D I A S E R V I C E S
https://advdms.com
A whopping eighty-eight
percent of millennials, ages
ranging from twenty to
thirty-six as of 2019, claim
to use some form of social
media. When it comes to
marketing, big numbers
lead to big success for a
business, and in this way,
millennials can be useful
in countless ways.
Converting Millennials to
Customers Through the
Use of Social Media.
Only a mere twenty-two
percent of millennials shy
away from any form of
social media. The fact that
millennials take first place
in sheer numbers, using
them as an audience for
your company is a safe bet.
Through social media
marketing, you can make
your company more
engaging, therefore
appearing friendly,
trustworthy, and
approachable in the eyes
of your following. This
guarantees a flow
of interested customers,
who ideally convert to
satisfied customers that
are loyal to your brand.
On your social media
accounts, you can post
pictures and videos or
even alert your followers
of an event, such as a sale
that you are hosting.
Social media has proved
to be a great way to
attract a wider and
younger audience.
Tips to Market to
Millennials
If you want to increase
your audience, then social
media is where you start.
These are some of the
most important things
you need to remember
when doing social media
marketing for millennials.
1. They Connect with
Brands through Content
Millennials are not very
responsive to traditional
advertising. Content
marketing is the key when
building trust with them.
They are interested in
engaging with authentic
brand messages and
stories that will help them
understand your products
or services better.
Make real connections
with your target millennial
customers by posting
quality content on your
websites. Educate them
with relevant blogs and
demonstrate your
expertise in the industry.
This will also show some
of your brand’s personality
and voice through the tone
and topics of your blogs.
Nowadays, social media
allows for one to post not
only text, but also pictures,
videos, and even links.
Images and videos are more
appealing to millennials
than plain texts. The links
will also lead your followers
straight to the company
website or online store.
This is a quicker and
simpler method for getting
your products or services
out there and noticed.
2. Online Reviews Matter
Millennials are good at
research. They often look for
reviews before deciding to
buy a product. Use real people
and pictures to show results.
Tell them stories about your
products and services, your
company’s values, and how
it changed the lives of many.
Ask your satisfied customers
to post online reviews and tag
you on your social media
accounts.
3. Aesthetic is Important
We are in a time in which
college students yearn for
the “aesthetic.” As long as
you can take an aesthetic
picture of your business,
you are doing it right. It’s
quite popular now for
young adults to purchase
a good or service that they
can take a selfie with, to
later post and drown in
hashtags.
This, in turn, means they
have just become a living
ad. By providing them
with something or
somewhere to take a
picture, your business
has ensured a rush of
young customers and
numerous likes and
reposts.
4. Mobile Friendly is No
Longer Optional
Mobile web design is another
crucial aspect of successful
social media marketing. If
millennials are your target
group, you have to make
sure that your website and
content are well optimized
for smaller screens like
smartphones. Millennials’
social media usage on mobile
devices is nearly 100%!
5. Tie in with Influencers
Influencers are an effective
way of engaging millennials.
You can ask them to share your
post or create their own that
will feature your products.
You’ll see a good level of reach
and engagement, as they often
have a dedicated fanbase.
Many millennials look up to
influencers, and if you get the
right person for your brand
and campaign, you’ll see
results in no time!
We look forward to helping
you make your mark on the
internet. If you need help
handling your business’
social media campaigns,
Advanced Digital Media
Services is the company
that you should call.
info@advdms.com
EMAIL ADDRESS
(877) 237-6969
PHONE NUMBER
https://advdms.com/blog
CLICK BELOW TO VISIT OUR BLOG:
Contact
Details
https://www.facebook.com/AdvancedDigitalMediaServices/
FOLLOW US ON:
https://www.linkedin.com/company/advanceddigitalmedia/
https://twitter.com/advdms_com
https://www.instagram.com/advanceddigitalmediaservices/