https://cetaris.com/case-study-blog/pam-transport-cetaris


https://cetaris.com/case-study-blog/pam-transport-cetaris


https://cetaris.com/case-study-blog/pam-transport-cetaris


https://www.truechart.com/team-collaboration-with-data-a-guide-for-managers/


https://www.truechart.com/team-collaboration-with-data-a-guide-for-managers/


https://www.truechart.com/team-collaboration-with-data-a-guide-for-managers/

How Centralized Marketing Data Drives
Better Decisions and Results
Tracking data is essential, but marketing teams are often overwhelmed
by the fragmented insights provided by all the platforms they use. For
example, data frequently comes from Facebook,
Instagram, Twitter, and TikTok, along with the
company’s CRM, email marketing software, and
web host. And many companies use additional
applications, which only adds to the pile.
Centralizing data can not only reduce
overwhelm, but consolidating information into
one accessible location can streamline
operations, improve decision-making, enhance
collaboration, and keep marketing campaigns on track.
If your marketing data hasn’t already been centralized, here are some
benefits to getting on board.
Better data accuracy
With all your marketing data in one place, you’re less likely to have
inconsistencies or errors. Even when information conflicts between
applications, if you can get it into the same database, you can crunch
the numbers to run reports that average out the discrepancies. In fact,
combining data from multiple systems is yet another benefit all on its
own. Companies that do this are able to get better insights all around.
Data analytics isn’t an exact science, but it’s never going to be perfect.
However, centralizing data can greatly improve the accuracy of your
reports.
Improved decision-making
When your data is centralized, you can make decisions much faster
than with data sourced from a silo. You don’t have to spend time
piecing together insights from various tools, trying to consolidate terms
that mean the same thing but sound different. For example, some
applications don’t use common terms, like “clicks” and “page views,”
and instead, use “activity” or other general terms. Some applications
even combine multiple actions into one dataset.
For some decisions, speed is more important than perfect accuracy,
especially when you’re trying to stay competitive in a rapidly changing
market.
Enhanced collaboration
Teams collaborate most effectively when they have access to the same
information. All too often, employees from different departments only
have access to siloed data, which makes it hard to collaborate. In this
case, it’s not creative differences that can stall a project – it’s a
disagreement regarding the facts.
A great example is being able to bring the marketing and sales teams
together to share insights that will help both departments create a
better customer experience.
More effective advertising
Centralized data can give you the insights necessary to take your paid
advertising to the next level. You’ll get a clearer picture of how your
campaigns are performing across all channels, so you can identify
what’s working and what you should scrap. Your ability to target the
right market will improve, your ad spend will be easier to optimize, and
you’ll see a higher ROI.
Better, more complete reports
Whether you’re running reports for your own company or clients,
centralized data will make those reports more complete. It’s
cumbersome to run reports from five different applications and try to
combine them into one meaningful report. It’s even worse when you
need to present that information to a client who needs you to spell
everything out for them directly.
Centralized data allows you to pipe in information from multiple
applications to produce one final report that represents a more
complete picture.

https://upinc.co/what-is-a-customer-avatar/


https://upinc.co/what-is-a-customer-avatar/

A fuller understanding of your customers
Perhaps one of the most important benefits of centralized data is
gaining deeper insights into your customers. When you combine
insights from social media engagement, paid ads, email marketing,
website analytics, sales, and other sources, you get a more accurate
picture of your ideal customer. Patterns and behaviors become clear,
and you can figure out what’s driving them to do business with you.
When analyzing customer data, you can see which ads people click on,
how they navigate your site, and what their preferred communication
channels are for customer support. For example, many business owners
connect Facebook Messenger to their support ticket system because
their customer base prefers sending messages through Facebook.
At the end of the day, a centralized view enables you to better serve
your existing customers, while refining your customer avatar to match
the people who are actually buying your products or services. In the
end, it’s the customer who benefits from an improved experience.
Unified data supports greater success
Centralizing your marketing data is more than just a task to check off
your list. It’s a move toward better decision-making, improved team
collaboration, and more impactful results. By creating a single source of
truth, you’re providing your team with the tools they need to analyze
trends, optimize ad campaigns, and deliver the best value to your
customers.