Raising a second round, to continue to grow revenue every month, by
being the best at what we do:
‘Mobile and broadband connectivity quality, suppliers and costs, at
any UK postcode, for any proptech or person’
April 2021
TL:DR
• Bootstrapped / zero to 40K in MRR in 14
months by adaptively solving real life
problems
• Solid Margin / ROI / Proven KPIs
• Great Founders - industry experts
• Exceeding own forecasts and building to
100K in MRR by taking advantage of the
new ‘home worker’ market
• Raising funding to SCALE and grow
REVENUE more quickly
Round 2
• We closed Round 1 in March 2021 at a share price of
£2.34. We’re raising again to take advantage of new
commercials / opportunities at a share price of £2.96
• Round documentation and governance available to
view within the SeedLegals platform
• We are aiming to achieve 100K in monthly revenue In
Q3 2021 via further investment in growth campaigns,
improvements in UI/UX and further SaaS sales
• Post Q3 2021, we are likely to use a private trading
platform to raise ~ 500K for further expansion. This
will give existing investors the opportunity to exit at
that point
Our Mission
‘Accelera(ng UK progress to
the Gigabit society – enabling
UK Ci(zens to do MORE’
(whilst increasing our revenue
and maintaining high margins)
Martyn Gould & Paul Doyle (team)
• Majority shareholders of rightcoverage Limited
(cap table within SeedLegals)
• Combined 40 years of consultancy and delivery
for Virgin Media, Fujitsu, Vodafone, TalkTalk &
Sky
• Experts – delivering complex build & change to
build value – highly rated by others
• An innovative partnership spanning c10 years,
latterly building a business which was acquired
by DixonsCarphone* in 2020 – less than 24
months after raising our first capital
*It wasn’t an easy exit however we know DixonsCarphone only acquire the very best.
The problem
• For UK Proptech brands in scale up
mode, there are limited options* to
obtain a dynamic ‘connectivity rating’
API
• For UK Consumers, the activity is
channeled to sponsored products and
large comparison sites
• Over a third** of complaints to
Ofcom relate to connectivity issues
• Proptech brands and Consumers
need decision grade data to move us
into the Gigabit Society, more quickly
*These suppliers are owned by large comparison sites e.g.
DecisionTech is owned by MoneySupermarket
**Supershoppers, Channel4, November 2019 and Ofcom ‘online
nation’ data
https://www.ofcom.org.uk/__data/assets/pdf_file/0027/196407/onli
ne-nation-2020-report.pdf
Revenue Streams
• Revenue Stream 1 - for proptech
brands, our scalable SaaS API,
delivering value via additional
features
• Revenue Stream 2 - for
Consumers, our unbiased widget,
providing the truth across mobile
and fixed line broadband in
seconds
Market validation – SaaS API - propertyheads
• Used by thousands of UK Consumers
and Property professionals
• Our connec9vity ra9ng graphic is
available for all users
Market validation – SaaS API & others
NB - Market validaFon – SaaS API
You might have noticed how our brand is always shown
within the service we provide to our SaaS customers.
This is deliberate – helping to build awareness
of our name and service to the 60M UK Consumers who have
a mobile phone contract and/or a broadband service.
Expensive ‘brand awareness’ campaigns aren’t for us – we’ll
responsibly build trust and brand awareness for free.
Market validation –
Consumer Service
• 6 months of core stats & proven ROI
• MRR of 22K+ growing to 40K in Q1
2021
• Further investment will allow us to
grow to 100K/month by Q3 2021
Market validaConsumer Service (2)
NB – we’re also one of the first to
break the ‘walled garden’ of the
biggest property site in the UK.
Look ⬇
Acquisition channels –
Revenue Stream 1
• For SaaS, we leverage our
exis(ng customers Via Case
Studies
• Our rightcoverage brand is
clearly shown within exis(ng
SaaS customer products – driving
more enquires to us weekly
Acquisition channels –
Revenue Stream 2
• For Consumers, our ‘no faff, no
fuss’ service is promoted via varied
digital channels and returns an ROI
of between 75 and 300%*
*Daily ROI varies based on the day of the month
and the time of the year. Monthly ROI is
improving as we learn from previous data and
become more effective
Goals
Move to 100K in MRR in Q3 2021 by:
1.
Increasing spend on proven social
campaigns
2.
Increasing the number of SaaS API
customers to 10
Via:
3. 100% focus on daily growth
4. Low-cost improvements to UI/UX
including auto subscription to SaaS API
Summary
• We have 6 months of ROI metrics/data
and need funding to scale and deliver
higher revenue and more profit
• Looking to close a round quickly with the
‘right’ partners
• Looking to raise 250K at a sensible
valuaGon of 3.06M
martyn@rightsignal.co.uk