2017:
a record-breaking
year at
Crowdcube
Shareholder update Q4 2017
We finished 2017 with our strongest quarter ever,
which topped off what was a record-breaking year
for Crowdcube.
A focus on improving the efficiency and productivity of
our team, processes and technology, coupled with
strong demand from entrepreneurs and investors.
This has led to an exceptional year where we've
significantly increased the volume and speed of
launching pitches, which has positively impacted other
key metrics.
2017: A record-breaking year
4
Milestones

5
Q4 2017
6
The Crowd
7
Crowdcube International
8
Challenges
9
New product developments: Website
10
New product developments: Mobile
11
Looking forward
12
Contents
2017: A record-breaking year:
We smashed a number of records in 2017, which has cemented
our position as the world's leading equity crowdfunding
platform, including:
130m: the most investment in pitches in a year, an
increase of 19% from 2016
90m: the largest amount successfully invested in a year,
an increase of 10% from 2016
325: the most pitches launched in a year, an increase of
23% from 2016
120,000: the most investments in a year, an increase of
48% from 2016
152,000: the most member registrations in a year, an
increase of 32% from 2016
4.1m: the most visitors to Crowdcube in a year, an increase
of 26% from 2016
6,485: most investors in a single pitch - Monzo, an increase
of 46% on previous record held by us during our last round
of funding
1m: largest Spanish deal ever, an increase of 36% on
previous record
4m: most revenue in a year, an increase of 0.3m on
2016*
*Projected revenue for 2017
2017: a record-breaking year
4
We also saw several other milestones and
improvements last year:
Over 390m has now been invested in pitches on Crowdcube
since 2011
630 successful raises completed, 148 successful raises in 2017
We're rapidly approaching half a million members with just
shy of 490,000 people now registered
9m of investment has been made through our
ground-breaking Crowdcube App
692,000 is the average amount raised on the UK platform
which has increased by 5% from 2016
33 businesses raised 1m or more in 2017, with Vita Mojo
raising the highest amount of 3.2m
We successfully completed secondary liquidity transactions
with investors in Mettrr Technologies and Celixir receiving a
9x and 2.7x return on their investments
To date, 6.6m has been returned to investors through equity
exits and bond interest repayments.
Milestones
5
Q4 2017 - our strongest quarter on record:
We launched 128 pitches in the fourth quarter, which was
up 48% on the same period in the previous year

Launching a record number of pitches saw many of our key
metrics spike dramatically with website traffic increase by
25%, new members by shoot up by 34% and the number of
investments rocket by 64%, when compared to Q4 2016
We also recorded our best ever month for launching pitches
in November when an astonishing 73 went live
45m was pledged to invest into all pitches on the platform
46 businesses hit their targets and funded on Crowdcube,
successfully raising 28m through the platform in Q4
13 businesses raised 1m or more in Q4, which brings our
total number of deals over 1m to 84
Q4 2017
6
The Crowd:
Our community has now grown to just under 500,000 members.
Here are some interesting facts and figures behind our investors
that make Crowdcube buzz.
The number of high net worths and registered on
Crowdcube increased by 25% and sophisticated investors
by 44%, when compared to 2016
We've seen a slight increase in female investors on
Crowdcube as 27% of the crowd is now female
The majority of investors on Crowdcube are aged between
30-39, and this age group make the most amount of
investments
However, 40-49 year olds have cumulatively invested the
most through the platform
The Crowd
7
Crowdcube International:
Over 8.3m was invested in European companies in 2017,
an increase of 56% from 2016
$225k raised for a US company on the UK platform
45 non-UK deals were launched, up 40% from 2016 and a
48% increase in funded pitches
The two largest international raises for 2017 go to
Santamania (Spain) and Housers (Spain), which raised 1m
and 874k respectively on the UK platform
Our Irish and Spanish investment opportunities 2017
impacted our top five countries for investors. The UK
unsurprisingly led the table followed by Spain, Ireland, Italy,
Australia and Germany.
Crowdcube International
8
Challenges:
We're moving HQ! After over seven years based at the
Innovation Centre in Exeter, we're moving to a new office.
The Innovation Centre, which is nestled on a Devon hillside
overlooking Exeter and the Exe Estuary, has proudly been
Crowdcube's HQ and home since we launched in 2011.
We're all incredibly excited about our new home in the heart
of Exeter's city centre. We've been planning the relocation
for several months to minimise any disruption and ensure
that business continues as usual.
Challenges
9
New product developments and future plans:
Website:
The Q3 focus on improving the onboarding experience
for entrepreneurs continued into Q4 with further
enhancements to this process.
To support long term scalable growth of the business
we also empowered entrepreneurs to manage aspects
of their pitch that were previously only accessible by
our campaign management team.
Product developments: Website
10
Mobile:
Q4 saw a significant uptick in adoption of the iOS app, and
investment made using it. The iOS app has now been used
to place over 9m of investment since launch, with over 20%
of investments made on Crowdcube now made using the
iOS app.
The main focus for Q4 has been development of the Android
app, which we originally planned to launch by the end of the
year. However the schedule was extended by a few weeks in
order to accommodate changes that have occured in the
web product while the Android app has been in
development. As a result we released the Android app just
yesterday (15th January).
Android users can install the App from the Google Play Store
at:
https://play.google.com/store/apps/details?id=com.crowdcu
be.android
Please share any feedback in our Android Beta Community
at:
https://community.crowdcube.com/c/android-beta-testers
Product developments: Mobile
11
Looking forward:
Our achievements in 2017 shows we're making
meaningful progress towards our mission to make
investment easy and rewarding for anyone, anywhere.
The Crowdcube App has complemented our web and
mobile web experiences to empower our investors like
never before. Improvements to the entrepreneur
experience alongside strong demand from businesses
has led to unprecedented numbers of pitches
launching, which has resulted in unparalleled
investment and investor activity in 2017.
And finally, our investor community continues to grow
rapidly and is as vibrant and diverse as ever as we
approach the phenomenal milestone of half a million
members.
Thank you for your support throughout 2017.
Looking forward
If you have any questions, please email
investor@crowdcube.com
Here's to another exciting year!
Luke & Darren | Co-founders of Crowdcube