5 Tips for Optimizing Your Google Shopping Ads
Google shopping ads are an excellent way for E-commerce
businesses to boost their product's visibility on the search engine,
improving SEO. This increases website traffic from users with a high
buying intent. Once you create a Google merchant account plus
product feeds, Google automates your ads, saving the time you
would otherwise waste making ad copies for your ads. Google
shopping ads have an average CTR of 86%. The high CTR reduces
your ads’ overall cost. Optimizing your Google shopping ads can help increase your business’s
sales and revenue. Here are five tips for optimizing your Google shopping ads.
1. Optimize your product description and title
Optimizing your product descriptions and titles is crucial because they appear on your Google
shopping SERPs. It also helps introduce your business while communicating your value
proposition. Start by using relevant keywords in the descriptions and titles to help potential
customers find your products while searching on
Google. Avoid stuffing your descriptions and titles
with many keywords.
Ensure they're concise. Include specific product
features to entice users further. When writing
product descriptions and titles, have your audience
in mind. For instance, if you're selling men's
clothing, you can use words like men's fashion and
men's clothing. If you want to learn how to optimize
your Google Shopping ads or hire management
services, visit Claire Jarrett’s site or other related websites.
2. Use high-quality product photos
Your Google Shopping product photos are the first thing shoppers see when looking for a
product. Using top-quality images is crucial for your online business's success and could mean
the difference between a prospect converting and them choosing your competitor. To improve
your product photo quality, ensure the product is visible, use a light-colored, gray, or solid
white background, and display the product with clear views, including close-ups and back
views. Ensure your photos aren't blurry, noisy, or with excess jpeg artifacts.
3. Adhere to Google shopping ad requirements
When creating and setting up shopping ads, there are several requirements you must meet.
You must create accounts with Google Ads and Google Merchant Center then link them
together. Your shopping ad content should adhere to shopping ad policies. Before advertising,
ensure your business type, products, website, and promotions comply with shopping ad
requirements. You should send Google updated product data that meets their data quality
standards at least every thirty days.
4. Add the required product feed attributes
You must add specific product attributes to your feed to advertise on Google shopping. ID,
description, title, image link, landing page link, price, and availability are the must-have product
details you must add. Other specific product specifications may be optional or mandatory
based on the location of sale and types of items sold. Suppose you're selling apparel. Gender,
size, color, and age group are mandatory product features you must submit. You can also add
optional product information to help Google understand your offerings better, increasing
conversion rates.
5. Track your shopping ad performance
Tracking your Google shopping ad performance will help you determine what's working and
what's not to make the necessary adjustments. You can average order value, conversion rate,
and click-through rate, then use your findings to improve.
Endnote
Improving your Google shopping ads can help increase your products’ visibility on search
engines, improve SEO, and benchmark competition. Use these tips to optimize your Google
shopping ads.