The Friends of the County Parks, established in 1988, is a group of concerned citizens joining together to promote financial and community support to the Hillsborough County Parks, Recreation, and Conservation Department. They develop public awareness of recreation as an important part of day-to-day life.
Funds provided by The Friends of the County Parks are used as a supplement to the Parks, Recreation and Conservation Department budget and does not replace allocated tax dollars. These additional funds helps maintain, improve, and enhance services provided by the Parks, Recreation and Conservation Department. The Friends of the County Parks enjoys a 501 (c) (3) not-for-profit exemption status.
Friends of the County Parks meetings are held first Thursday of each month. For more information please call the administrative office at 813-744-5595.
Board Members:
Pete Fowler, President
Jan Smith, Vice President
David Braun, Vice President
Katherine Tabor, Treasurer
About Friends of County Parks
The Friends of the County Parks, established in 1988, is a group of concerned citizens joining together to promote financial and community support to the Hillsborough County Parks, Recreation, and Conservation Department. They develop public awareness of recreation as an important part of day-to-day life.
Funds provided by The Friends of the County Parks are used as a supplement to the Parks, Recreation and Conservation Department budget and does not replace allocated tax dollars. These additional funds helps maintain, improve, and enhance services provided by the Parks, Recreation and Conservation Department. The Friends of the County Parks enjoys a 501 (c) (3) not-for-profit exemption status.
CELM
Sponsorship
Proposal
Post Covid-19
Sponsorship Focus
￮ Focus on asset and amenity sponsorships
￮ Higher dollar amount for less time
investment
￮ Opportunity to contract a sponsor for
multiple years and guarantee revenue
flow
￮ Events may not come back with the strength
of numbers pre-coronavirus
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Inventory of Potential
Sponsorship Opportunities
3
Available Amenities
Ampitheaters
Fishing Piers
Playgrounds
Arts & Crafts Rooms
Fitness rooms
Restoration Projects
Baseball/Softball Diamonds
Game Rooms
Skate Parks
Basketball courts
Gymnasiums
Soccer Fields
Benches
Light Poles
Special Events Trailers
Bleachers
Meeting Rooms
Splash Pads
Boardwalks
Nature Centers
Summer Camps
Boat Ramps
Parks Vans
Tennis courts
Dog Parks
Pavilions
Trailheads
Fishing Piers
Pickelball Courts
UTV Wraps
Signage and
Community
Sponsorship
Fulfillment
Ideas for amenities
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Vinyl Banners
Floor Decals
Vehicle Wraps
Car Magnets
Acrylic Signs
6
Bleacher Decals
Light Pole Banners
Bleacher Windscreens
Windscreens
Aluminum Signs
7
Proposal of Sliding Scale
Price Based on:
• Surrounding
Demographics
• Usage by Public
• Quantified Traffic
• Signage Placement
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Parks and Recreation Sample Sites
Site Name
Annual
Attendance
Number of people
living within a 10
minute drive
Northdale Park and Recreation
Center
271,700
69,653
Westchase Park and Recreation
Center
59,444
56,546
Carrollwood Village Park
979,986
100,564
Oscar Cooler Sports Complex
196,080
16,621
Skyway Sports Complex
63,705
40,292
Vance Vogel Sports Complex
228,530
51,756
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NRPA Demographics
Community Sponsor Signage
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Signage
Printer Fee
Suggested Range
Estimated Income
Standard Vinyl Banner with Grommets 5’ X 8’
$95
$500 - $1,200
$405 - $1,105
Facility Vinyl Banner with Grommets 10’ X 20‘
$495
$750 - $2,000
$225 - $1,505
Floor Decal 4’ X 4’
$140
$500 - $2,000
$360 - $1,860
Floor Decal 4’ X 8’
$245
$750 - $3,000
$505 - $2,755
Vehicle Wrap 15 passenger van
$2000*
$1,000 - $7,000
Varies
Vehicle Wrap 30 ft Equipment Trailer
$3250*
$2,000 - $10,000
Varies
Magnetic Vehicle Sign – Standard door size
$50
$250 - $1,000
$200 - $950
Acrylic Opaque (1/4”) sign with 4 corner and hanging
Kit 12” X 18”
$60
$250 - $1,500
$190 - $1,440
Trail or Ground Signs - Wood
$75
$200 - $400
$125 - $325
Light Pole Signs and Mounting Equipment
$200
$500 - $1,000
$300 - $800
Synthetic
Turf
Sponsorships
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Football
Baseball
Playground
• 5’ X 10’ Sponsor Recognition
• Velcro in turf – can be
replaced with new sponsor
or green turf
• Costs $2,500 - $4,000 to
install
•
Life of field 8 – 10 years
Charge
$2,000 - $5,000 for
placement
5 year contract
Potential for
$21,000
on one turf
sponsorship
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Potential Community
Sponsors
￮ Health Care
￮ Aetna
￮ BayCare
￮ Humana
￮ CarePlus
￮ Cigna
￮ Financial Institutions
￮ Raymond James
￮ Citibank
￮ 5/3 Bank
￮ Bank of America
￮ Car Companies/Dealerships
￮ Brandon Ford
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Fiscal Agent Option:
Friends of the County Parks
￮ County Attorney states this is unprecedented and will need a rewrite and
BOCC approval of Friend’s Agreement
￮ Division of duties
￮ Signage creation
￮ Maintaining signs and other sponsorship collateral
￮
Financial and Distribution of Funds Collected
￮ Need Friends approval to accept sponsorship and to access the funds
￮
This may exclude Friends Board members in being sponsors
￮ Only meet once a month
￮ Graphics will to figure out best way to have Friends of the County Parks and
Recreation name be on the sign with Hillsborough County logo
￮ Will Squiggy be required on all Sponsor signage?
Board Policy: 01.19.01.02
C. Accepting Sponsorships for County
Activities
Prior to accepting or soliciting any sponsorship of County activities, employees, departments,
agencies or business units under the County Administrator must have documented approval
from the respective Department Director, Procurement Director and Chief Administrator in
order to ensure there is no inherent and/or perceived conflict of interest.
Board approval is required for the County to accept any individual third-party sponsorship that
has a value exceeding the amount of the County Administrator’s current spending approval
limit. ($250,000)
Funds from sponsors shall be budgeted and accounted for in a manner determined by the
Management & Budget Department and the Clerk of the Circuit Court’s Department of County
Finance.
End-users are responsible for ensuring that the agreed-upon benefits are received by both
parties. Additionally, end-users are responsible for tracking and reporting sponsorships upon
request or as needed.
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Proposed BOCC
Changes
￮
Friends and BOCC agreement needs to be
rewritten
￮
Sponsorships under $20,000 can be approved
at Director level
￮ Deputy County Administrator does not
need to approval all sponsorships
￮
Social Media and Web presence for
Community Sponsors
￮ Allow for an agreed number of social
media mentions at certain levels
￮
Logo on a dedicated sponsor page
15
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Agreement Dually Signed and Payment received from Sponsor
Contract Manager and Legal construct agreement with Sponsor
Deputy County Administrator approval - per County policy
Assistant County Administrator approval
Procurement Director Approval - per County Policy
Department Director Approval - per County Policy
Application submittal from Potential Sponsor
Current Sponsorship Approval
Chain
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Proposed Sponsorship Approval
Chain – Friends of Parks & Rec
Agreement Dually Signed and Payment received from Sponsor
Contract Manager and Legal construct agreement with sponsor
Parks Board Approval over $20,000
Assistant County Administrator approval over $20,000
Friends of the County Parks and Recreation Approval
Procurement Director Approval - per County Policy
Department Director Approval - per County Policy
Application submittal from Potential Sponsor
Staff Responsibilities
Pending Agreement Changes
￮ Manager of Community Sponsors and
Corporate Relationships
￮ Soliciting and negotiating terms
with potential sponsors
￮ Collaborate with Legal and manage
contract
￮ Responsible for fulfillment
￮ Ensuring funds are received and
spent appropriately
￮ Tracking available inventory
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Next Steps
￮ Create a comprehensive list of assets for proposal purposes
￮ Create Community Sponsorship application
￮ Work with Communications on graphics for all signage and other
collateral
￮
Rewrite BOCC and Friends agreement to be approved by both
parties
￮ Collaborate with Athletics to discuss strategy with leagues and fields
￮
Research the demographics for high priority sites to set appropriate
pricing
￮ Graphics Company come out to give quotes on items that may vary:
gym floors, bleacher wind screens, etc.
￮ Work with Economic Development to identify potential Community
Sponsors
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Questions?
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