Investment proposal
May 2021
£250k Funding required
EIS/SEIS in process
Rachael Ainscough
Rachel@revaapp.co.uk
Background:
In the UK, suicide is the leading cause of
death among people aged 18-34.
THE PRODUCT
Facebook community
192 members
416 posts
2046 comments
5,322 reactions
3 x surveys with a combined
649 complete responses
6 weeks on the app
172 users
1,108 workouts completed
543 demons logged
pre + post workout
4 x focus groups with 24
participants
Pilot Programme
280+ hours
of workouts completed
£600k investment to date.
Further funding
commitment of £150k
424 Demons
banished
(78% of workouts completed improved a
demon)
66
Net Promoter Score
78% felt more
in control of their
mental ‘demons’ after
just 6 weeks.
91%
of users say Banish helped identify how
they’re feeling and how exercise can impact
their mood
0
1
2
3
4
5
6
7
8
9
2020
2024
MARKET SIZE (UK)
£ billion
£8.5 billion
£4.2 billion
Total
Available
Market
£4.2 billion
£424 million
Serviceable
Available
Market
Serviceable
Obtainable
Market
£21 million
CAGR = 18.9%
Price
£9.99 pcm
£9.99 pcm
£9.99 pcm
£14.49 pcm
£7.99 pcm
£11.99 pcm
£20 pcm
£15.99 pcm
£11.99 pcm
Feelings check-in, pre and post workout
Workout results based on % mood improvement
Ability to track impact on mood
Video demonstration of each exercise
Easy to follow and effective audio workouts with gif
instruction
Integration with the user’s preferred music streaming
app
Genuine trainers experienced in mental health
In-app content to further assist managing mental wellness
% of every subscription donated to partner charity CALM
THE COMPETITION
BANISHBanish with reva is Jamie in an app.
A seasoned senior trainer and development coach, with 10 years’
experience and a professional rugby career under his belt.
Rachael has been Senior Director of the
Ainscough Group for 8 years.
Rachael is driving forward the delivery of Banish.
David is a FCA and has held Group Finance
Director positions for 6 years, winning a FD of
the year award in 2019.
Mike is a lecturer and researcher in sport and
exercise psychology. He holds a Masters degree in
psychology and a PhD in Sport and Exercise
Sciences.
John P. Mills PhD is a
Chartered Psychologist and a
Fellow of the Higher Education
Academy.
Nokamo marketing consultancy
are specialists in growing clients’ market share
and P&Ls.
One iota is an industry leading digital
partner for a number of global sports
brands including JD Sports, Life Style
Sports, Total Sports and Sport Scene.
ADVISORSTHE BANISH TEAM
• 7-day free trial
• £9.99 pcm
• £59.99 pa
• £26 average cost per subscriber
• 10% churn
SUBSCRIPTION MODEL
JAN 2021
• App
completed/6
week pilot
start
APR 2021
• Full app
launch
JUN 2021
• Angel
Funding
Secured
£250k
SEP 2021
• Additional
App
Functionality
Released
JAN 2022
• 5,200
subscribers /
Annualised
Revenue
£470k
JAN 2023
• 19,000
subscribers /
Annualised
Revenue £1,776k
• Potential Angel
Exit
DELIVERY ROADMAP
Resource + consultancy
£21,464
Product development + maintenance
£16,536
Other £7,795
CALM donation £7,377
Insurance £2,802
Apple / Android fee
£22,132
Marketing £171,894
HOW WILL THE £250K BE SPENT?
Investment to Date
• £600k invested to date, further £150k
committed
• App fully developed
• Pilot successfully completed
Funding Required
• £250k
30/9/21
30/9/22
30/09/23
30/09/24
30/09/25
Subscribers at y/end
1,884
15,164
29,355
68,745
109,325
£’000
£’000
£’000
£’000
£’000
Revenue
75
811
2,112
5,218
9,319
Overheads
(357)
(1,017)
(1,988)
(4,510)
(6,919)
EBITDA
(282)
(206)
124
708
2,400
Depreciation
(11)
(9)
(6)
(6)
(6)
Profit before Tax
(293)
(215)
118
702
2,394
30/9/21
30/9/22
30/09/23
30/09/24
30/09/25
£’000
£’000
£’000
£’000
£’000
Fixed Assets
179
169
164
160
160
Current Assets
16
7
1
691
2,720
Current Liabilities
(48)
(244)
(114)
(107)
(198)
Net Assets
147
(68)
51
744
2,682
Commercial Headlines
• Subscribers rising to 109,325 by 9/25
• Revenue rising to £9.3m by 9/25
THE NUMBERS
Any questions?
May 2021
£250k Funding required
EIS/SEIS in process
Rachael Ainscough
Rachel@revaapp.co.uk
Background:
In the UK, suicide is the leading cause of
death among people aged 18-34.
THE PRODUCT
Facebook community
192 members
416 posts
2046 comments
5,322 reactions
3 x surveys with a combined
649 complete responses
6 weeks on the app
172 users
1,108 workouts completed
543 demons logged
pre + post workout
4 x focus groups with 24
participants
Pilot Programme
280+ hours
of workouts completed
£600k investment to date.
Further funding
commitment of £150k
424 Demons
banished
(78% of workouts completed improved a
demon)
66
Net Promoter Score
78% felt more
in control of their
mental ‘demons’ after
just 6 weeks.
91%
of users say Banish helped identify how
they’re feeling and how exercise can impact
their mood
0
1
2
3
4
5
6
7
8
9
2020
2024
MARKET SIZE (UK)
£ billion
£8.5 billion
£4.2 billion
Total
Available
Market
£4.2 billion
£424 million
Serviceable
Available
Market
Serviceable
Obtainable
Market
£21 million
CAGR = 18.9%
Price
£9.99 pcm
£9.99 pcm
£9.99 pcm
£14.49 pcm
£7.99 pcm
£11.99 pcm
£20 pcm
£15.99 pcm
£11.99 pcm
Feelings check-in, pre and post workout
Workout results based on % mood improvement
Ability to track impact on mood
Video demonstration of each exercise
Easy to follow and effective audio workouts with gif
instruction
Integration with the user’s preferred music streaming
app
Genuine trainers experienced in mental health
In-app content to further assist managing mental wellness
% of every subscription donated to partner charity CALM
THE COMPETITION
BANISHBanish with reva is Jamie in an app.
A seasoned senior trainer and development coach, with 10 years’
experience and a professional rugby career under his belt.
Rachael has been Senior Director of the
Ainscough Group for 8 years.
Rachael is driving forward the delivery of Banish.
David is a FCA and has held Group Finance
Director positions for 6 years, winning a FD of
the year award in 2019.
Mike is a lecturer and researcher in sport and
exercise psychology. He holds a Masters degree in
psychology and a PhD in Sport and Exercise
Sciences.
John P. Mills PhD is a
Chartered Psychologist and a
Fellow of the Higher Education
Academy.
Nokamo marketing consultancy
are specialists in growing clients’ market share
and P&Ls.
One iota is an industry leading digital
partner for a number of global sports
brands including JD Sports, Life Style
Sports, Total Sports and Sport Scene.
ADVISORSTHE BANISH TEAM
• 7-day free trial
• £9.99 pcm
• £59.99 pa
• £26 average cost per subscriber
• 10% churn
SUBSCRIPTION MODEL
JAN 2021
• App
completed/6
week pilot
start
APR 2021
• Full app
launch
JUN 2021
• Angel
Funding
Secured
£250k
SEP 2021
• Additional
App
Functionality
Released
JAN 2022
• 5,200
subscribers /
Annualised
Revenue
£470k
JAN 2023
• 19,000
subscribers /
Annualised
Revenue £1,776k
• Potential Angel
Exit
DELIVERY ROADMAP
Resource + consultancy
£21,464
Product development + maintenance
£16,536
Other £7,795
CALM donation £7,377
Insurance £2,802
Apple / Android fee
£22,132
Marketing £171,894
HOW WILL THE £250K BE SPENT?
Investment to Date
• £600k invested to date, further £150k
committed
• App fully developed
• Pilot successfully completed
Funding Required
• £250k
30/9/21
30/9/22
30/09/23
30/09/24
30/09/25
Subscribers at y/end
1,884
15,164
29,355
68,745
109,325
£’000
£’000
£’000
£’000
£’000
Revenue
75
811
2,112
5,218
9,319
Overheads
(357)
(1,017)
(1,988)
(4,510)
(6,919)
EBITDA
(282)
(206)
124
708
2,400
Depreciation
(11)
(9)
(6)
(6)
(6)
Profit before Tax
(293)
(215)
118
702
2,394
30/9/21
30/9/22
30/09/23
30/09/24
30/09/25
£’000
£’000
£’000
£’000
£’000
Fixed Assets
179
169
164
160
160
Current Assets
16
7
1
691
2,720
Current Liabilities
(48)
(244)
(114)
(107)
(198)
Net Assets
147
(68)
51
744
2,682
Commercial Headlines
• Subscribers rising to 109,325 by 9/25
• Revenue rising to £9.3m by 9/25
THE NUMBERS
Any questions?