How do customers find you on the web when you’re a small business in a large industry?
Barre Central, a boutique fitness studio, turned to edocr to cut through the online noise and give their search engine optimization a workout. With a few simple steps, they saw an impressive 10 times increase in visibility through online searches and social media engagement.
Read the full case study to learn how Barre Central leveraged edocr for their search engine optimization and how you can do the same for your business.
http://www.barrecentral.com/
St. Petersburg, Florida
About edocr
I am an accomplished content marketing professional helping you to build your brand and business. In my current role, I fulfill a multi-faceted solution marketplace including: publishing and sharing your content, embedding a document viewer on your website, improving your content’s search engine optimization, generating leads with gated content and earning money by selling your documents. I gobble up documents, storing them for safekeeping and releasing the text for excellent search engine optimization, lead generation and earned income.
Publishing documents on edocr.com is a proven way to start demand generation for your products and services. Thousands of professionals and businesses publish marketing, sales, operations, customer service and financial documents making it easier for prospects and customers to find content, helping them to make informed decisions.
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www.edocr.com
Case Study
Standing out among a sea of franchises
Less than 10% of the health/fitness club market in
the United States is independent studios, while
the majority is made up of chain franchises. Since
Barre Central is a newer fitness studio that’s not
part of a franchise, the owners don’t have the
benefit of pre-existing marketing materials that are
ready made and market tested.
As a small start-up, Barre Central did not have an
advertising budget or a marketing department to
create local buzz and attract customers. So Sarah
and Patti had to add marketer to their already long
list of roles.
“As a small business with no advertising budget,
we knew that organic SEO would be imperative
to growing our business, but we just didn’t know
how to do it,” said Barre Central co-founder Sarah
Williams. “Then we were introduced to edocr.”
Reaching customers through search
engine optimization
Before using edocr, Barre Central focused on
marketing through social media, third-party
sites like Yelp and TripAdvisor, and word-of-
mouth promotions.
From conversations with several barre studio
franchise owners, Sarah and Patti discovered
that grassroots, organic marketing was the best
course of action given their budget compared
Barre Central Gives its SEO a Workout
WHO THEY ARE
Barre Central is a boutique fitness studio founded in 2014 by Sarah Williams
and Patti Brown-Chlapowski, an instructor and student, respectively, who both
share the same vision. In addition to barre classes, the studio offers Pilates,
yoga, dance fitness, meditation, self-defense, aromatherapy, vision boarding,
and a variety of other topics.
LOCATION
St. Petersburg, Florida
“As a small business
with no advertising
budget, we knew that
organic SEO would be
imperative to growing
our business, but we
just didn’t know how
to do it... Then we were
introduced to edocr.”
—Sarah Williams,
Barre Central co-founder
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www.edocr.com
Case Study
to the amount franchises could spend on paid
search campaigns. Improving SEO in January was
imperative, since approximately half of Americans
make New Year’s resolutions, and nearly 40%
identified losing weight as a resolution for 2016,
according to a survey by GOBanking Rates.
Barre Central created an edocr account and
actively published content for a 45-day period to
boost search engine results. First, they published
paper-based marketing materials such as monthly
class schedules, flyers, and articles that were
already developed and were being handed out
at the studio. “edocr allows us to easily grow our
online presence with the marketing materials
already developed,” said Williams. By making them
available on edocr, the content could now be
crawled and indexed by search engines.
But they didn’t stop there. After publishing their
content, Sarah and Patti then shared it on social
media, which further increased their marketing
reach. This was a vast improvement over their
previous method of simply taking a photo of their
fliers and posting them to social media.
Republishing content drives
exponential social growth
Despite the growth in competition as barre fitness
gains popularity, Barre Central was able to increase
its visibility tenfold in Google and Bing search
results. By featuring content on edocr that’s not
found on their website, the company was able
to also increase social media views almost ten
times, which included sites that they weren’t
previously marketing on, like Twitter and LinkedIn.
After seeing the initial results from using edocr,
Barre Central has integrated it into their ongoing
marketing strategy.
“We are on a mission to gather the most
encouraging, motivating, positive, caring souls we
can find and bring them all together as a family,” said
Williams. Our Barre Central family and community is
growing with our growing online presence.”
“edocr allows us
to easily grow our
online presence
with the marketing
materials already
developed.”
—Sarah Williams,
Barre Central co-founder