Usage Based Pricing Report - Nov 2021

Usage Based Pricing Report - Nov 2021, updated 11/6/21, 12:38 PM

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Who we surveyed



Largely usage-based pricing model
Revenue is mostly generated based on a
customer’s product consumption or active
usage. Customers usually have the choice
between a pay-as-you-go option, committed
volume plan, or a hybrid of the two.
Usage-Based Pricing Models
Usage-based subscription tiers
Revenue is mostly generated on a subscription
basis. Subscriptions include some combination
of product consumption, functionality, and
services. This is often an entry point into usage-
based pricing.
No usage-based pricing
Revenue is almost exclusively
generated on a subscription basis.
Pricing is tied to user seats, company
size, functionality, services, or other
factors as opposed to product
consumption behavior.
<$1M ARR
$1-5M ARR
$5-20M ARR
>$20M ARR
US
Europe
APAC
Canada
Other






























158%
139%
136%
135%
132%
130%
130%
130%
125%
124%
123%
122%
120%
120%
120%
115%
113%
112%
111%
105%
104%
100%
100%
96%
SnowflakeJFrogFastlySmartsheetSlackElasticDatadogZoomSumo LogicCrowdStrikeDynatracePagerDutyAsanaAnaplanMongoDBPing IdentityBandwidthCloudflareAvalaraSolarWindsZuoraDomoSurveyMonkeyCeridian= Usage-based
= Subscription SaaS
Usage-
based
Broader
SaaS index
Difference
(%)
YoY revenue growth (Forecast)
29.9%
21.7%
+38%
Net dollar retention
120%
110%
+9%
EV/revenue multiple
21.6x
14.4x
+50%
Revenue scale ($, in millions)
$578
$434
+33%
Rule of 40
31.4%
29.1%
+8%





























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