5 Important SEO Trends That Will
Impact Your Business in 2021
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If done right, Search Engine Optimization
(SEO) is one of the most powerful and
effective strategies to attract potential
customers to your site. However, it’s not
an easy task.
While there are approximately 3.5 billion
searches on Google every day, only 0.78
percent of Clickthrough Rate (CTR) comes
from results found on the second page,
compared to 31.7% average for the number
one rank on Google’s organic search
results.
For your website to succeed in getting to
the top spot and generating the traffic you
need, it needs to be effectively optimized
with respect to the SEO trends applied
today. SEO is continuously evolving, and
the challenge to stay at the top spot is
becoming more endeavoring. Keeping up
with what is new in SEO can help your
business grow.
With that said, let’s take a look at some
highly effective SEO trends to boost your
traffic in 2021.
1. Voice Search
Voice search technology has become a
growing trend thanks to innovations such
as Amazon’s Alexa, Apple’s Siri, and Google
Assistant. As per Google, 27 percent of
people worldwide are using voice search
on their mobile phones. In fact, it has been
predicted that voice search will change the
way we interact with search engines.
As technology improves, the idea of how to
use these Google trends for SEO has also
sufficiently gained more recognition. Most
voice search queries are highly specific
and long-tailed, as its users usually search
for specific answers to their questions.
Think of it as an everyday conversation
wherein people usually use long, more
naturally-sounding phrases. Most of the
time, these users are more likely to convert
to potential customers than others.
Also, more than half of smartphone users
engaged with voice search technology in
2020. As more people opt for it in the
future, you may expect it to remain a
useful trend in 2021.
2. Video Content
Take it from YouTube – as the most
popular online video sharing platform with
more
than one billion users
(and
counting), it stands as living proof that
your future SEO strategy should always
include a video component.
Videos offer awesome SEO benefits, which
is why a lot of brands focus on optimizing
them this year. When
it comes to
consuming different content forms, they
give you the best of both worlds for text
and quality visuals.
However, knowing how to use and optimize
these Google trends for SEO is extremely
important. That said, keywords are as
important as the video. The words used
need
to give a clear, user-friendly
overview, name, and description of the
channel,
instead of a meaningless
compilation of words. One can also use
YouTube’s
autocomplete
feature
as
inspiration for what people are searching
for.
3. Mobile SEO
Good SEO experts know to put their
perspectives in the mobile experience. In
2019, Google
started considering a
website’s mobile version as the primary
version over their desktop version. With
this, Google has earned 61 percent of
organic mobile search results.
This was due to more people staying at
home because of COVID-19 restrictions. As
more people engage with search engines
on their mobile phones, Google has
considered this future SEO trend more
seriously as part of their requirements for
all websites.
Since Google ranks websites based on
their mobile version, you need to apply the
“mobile-first” indexing to turn your website
into a mobile-responsive one. To do this,
SEO experts optimize a site and its content
to gain a rich mobile experience, which
leads to the next point…
4. Long-Form Content
One of the major SEO trends in 2021
involves in-depth content that is curated
with the user in mind. That said, you need
to utilize smart keyword research and
address the specific problems that your
buyer is trying to solve. Your focus should
be on the user, so your content needs to be
optimized and laid out specifically for
every topic that people are searching for.
Nowadays, some people would rank well
for keywords, but their content is either
irrelevant or misleading. To show expertise
when posting content and prevent users
from looking elsewhere, you need to create
long-form content. Plus, this strategy helps
you perform better on SERPs, earning three
or four times more traffic with 3000 words
and above, according to statistics.
5. E-A-T
Expertise,
Authoritativeness,
Trustworthiness (or E-A-T) is one of the
key trends in SEO. Over the years, Google
emphasized E-A-T in their Search Quality
Rater Guidelines (SQRGs) to determine
page quality. That said, websites with good
E-A-T rank higher.
Another key factor to rank higher on
Google is the use of more keywords, as this
has been thought to signal Google that
you are talking about a specific topic.
However, since some content is misleading
and unhelpful, E-A-T ensures that you
maintain a solid link-building strategy and
only involve links and mentions from
reputable sources. If you want to make the
most out of your 2021, you need to create
high-quality content and work on your
reputation.
Keeping yourself updated with what is new
in SEO can tremendously improve your
business website quality in 2021. While it
will be a challenge for new businesses
today, hiring SEO experts can save you the
trouble.
If you’re looking for the best SEO and
content experts to help you stay ahead of
your competition and rank higher on SERPs,
we can help you! Call Advanced Digital
Media
Services
today
for
more
information.
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