edocr 5 Stages.pdf
About manojranaweera
Founder of UnifiedVU and Venture 9. Previously Founder and CEO of edocr.com
Help companies with digital and business transformation via process optimisation and system design, especially in the areas of bringing everything together for increased productivity and revenue growth.
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5 stages of a
tech startup
1. Setting Up
(Problem/Solution fit)
Status
Company setup
Team
Product development team in place
Product
Product live
Product function as intended
Funding:
Self or seed funded
Metrics
10,000 users
Revenue generation
commenced
2. Getting it
Right
(Product/Mar‐
ket Fit)
Status
Product meets market need
prospects trial and upgrade to paid
Growing traction
Team
Product, S&M and Delivery
Teams in place
Product
Product established
Sector penetration
Funding:
Self or Series A funded
Metrics
$1 m in revenues
3. Growth Level I
(Geographical/Market
Expansion)
Status
Top 5 in markets active
Team
Top Senior Management
Team in place
Product
Product frequently covered in press
Partner network setup
Funding:
Well capitalised
Metrics
$10 m in revenues
4. Growth Level II
(Acquisitions)
Status
Top 3 in key markets
Team
Teams established in key
geographies
Product
Significant brand recognition
Partner networks well
established
Funding:
Smaller Acquisitions
Metrics
$100 million in revenues
5. Growth Level III
(Dominance)
Status
Market Leader
Team
Mature teams in every
geography
Product
Immediate brand recognition
Funding:
Significant M&A Activities
Metrics
$1 bn in revenues
Developed by Manoj Ranaweera, CEO - edocr.com
Use and amend as you see fit
Comments and improvements much appreciated
edocr 5 Stages.mmap - 02/06/2012 - Manoj Ranaweera