10
Content
Ideas to
Drive Traffic
to Your
Business
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Here are just 10 content ideas that you can use to drive more traffic to your
business while informing and entertaining your target audience:
1. Blogging
Did you know that small businesses with blogs generate
126% more leads than those without? Blogging is a
great way to connect with the 77% of internet users who
regularly read blogs. Your brand blog is a place where
you can go beyond advertising and get a bit more in
depth on the topics that matter most to your leads and
customers. The key to effective blogging is regularly
publishing quality content on topics that resonate with
and appeal to your target audience.
2. Guest Blog Posts
By publishing guest blog posts on relevant blogs in your
industry, you can help expand your reach even further.
Find industry blogs that accept guest submissions and
submit posts on your area of expertise. You can also
invite influencers in your industry to guest post on your
brand blog in order to gain some exposure among their
followers and fans.
Have you ever heard the phrase “content is king”? Well, in the land of
digital marketing this is often very true. Quality content adds value
for your audience and helps educate and influence their purchasing
decision. Not only does content help bring more visitors to your
website, but it gives them a reason to stay once they are there and see
what your brand has to offer.
Want more leads?
more leads are generated by
businesses with blogs than by
those without.
126%
Blogging is a great way to
connect with the
of internet users who regularly
read blogs.
77%
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3. Social Media Content
Social media platforms like Facebook, Twitter, Instagram,
and LinkedIn are effective outlets for sharing brand
content and engaging with users through consistent
posts. According to Pew Research Center, in the past
decade social media usage by U.S. adults has grown from
7% to 65%. These numbers indicate that social media is
here to stay, and you can use social media content to
drive more traffic to your business and build stronger
relationships with your existing customers.
4. Email Newsletters
Email newsletters are an effective option for driving
traffic to your brand, even for those businesses with
a limited budget. One of the great things about email
marketing content for small businesses is that it
offers an attractive return on investment. Campaign
Monitor estimates that for every $1 spent on email
marketing, companies generate on average $38 in
ROI. A monthly email newsletter allows you to keep in
touch with customers and leads while providing quality
content. Not to mention, with so many affordable email
marketing tools at your disposal, email campaigns have
become more cost-effective and easier to implement.
5. Case Studies
The case study can help you earn trust with new leads.
A case study explains how your product or service has
helped a client. This content typically includes statistics
and numbers that show how your company has made
a significant impact for the client. This should not be
written as a marketing piece, but rather a story that tells
about the journey of your client and the role you played
in their successes.
Social media usage by U.S.
adults has grown from
in the past decade.
7% to 65%
$38 $1

for
each
Email marketing content
return on investment
that is spent.
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6. Whitepapers
Yet another piece of content that you can use to drive
traffic to your business is the whitepaper. A whitepaper
is an in-depth report that presents a problem and
solution for a specific topic in your industry. These
problem-solving guides allow you to educate your
audience about an important issue while giving you
an opportunity to show off your industry expertise.
Whitepapers typically require an email address for
download, which lets your brand capture the leads
contact information for later communications.
7. E-books
Like whitepapers, e-books can serve as great gated
content that allows you to capture lead information. This
content asset allows you to go more in depth on topics
that are important to your industry. Make sure to choose
a topic that warrants this longer content length, and
avoid talking too much about your specific products and
services. The goal is to educate the consumer so that he
or she can make the right purchasing decision for them.
8. Videos
Video content is a great way to capture the attention of
a distracted audience who is often on the go. A recent
HubSpot infographic reports that 64% of users are more
likely to buy a product online after watching a video.
What’s more, if they enjoy the video, their purchase
intent increases by 97% and brand association increases
by 139%. These statistics show that the time and
resources spent on producing quality video content are
well worth it in the end.
64%
of users are more likely to
buy a product online after
watching a video.
97%
139%
If your customers enjoy your
videos, their purchase intent
increases by
and brand association
increases by
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9. Infographics
Search Engine Journal reports that infographics are
30 times more likely to be read than a text article.
Now, this doesn’t mean that you should throw all of
your written content by the wayside, given that some
topics are not easily communicated in an infographic.
However, it does show that infographics are an
effective way to connect with users who respond
better to visual information, and therefore make a great
addition to your content strategy.
10. Podcasts
Podcasts have become very popular in recent years. In
fact, according to Edison Research, about 46 million
Americans listen to podcasts every month, with
the average listener tuning in to about 6 per week.
This popularity has not gone unnoticed by brands
like Prudential, who have found that podcasts are an
effective outlet to connect with their audience. Though
a podcast may not be appropriate for every type of
business, it does provide an interesting way to offer
thought-provoking and compelling content that helps
educate and entertain the listener.
Remember, developing great content takes time, effort, and a little
planning. Before you dive into content creation, decide what your goals
are and which types of content will help you achieve these goals. Consider
which content assets work best for your leads and customers based on
where they are in their buyer’s journey and choose topics that will help
educate and empower them to make smarter purchasing decisions.
30X
Infographics are
more likely to be read
than a text article.
46 million
Americans listen to podcasts
every month.