Flock pitch deck

Flock pitch deck, updated 6/3/21, 9:57 PM

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drive more productive behaviours.

We help remote teams

align their core values and

YourFLOCK.co.uk
of office workers say they'd leave their
job for one that offers flexible work time
of companies globally are going
through culture change as they
did not allow remote work in 2019
Of the UK workforce works remotely
today (up from 5% in 2019)

Working remotely is

the “New Normal”
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54%
44%
45%
66% = £22bn
of remote teams fail to reach
their objectives
Money lost in the UK market due to
employee underperformance

Managers struggle with
Why?
No clarity on team & individual strengths

Demotivated and unhappy team members

Affecting the performance
Harvard Business Review, 2014, Getting Virtual Teams Right
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Resources
WEEKLY ACTIVITY
Teamwork: Circle of Influence
Week 34
Start Activity
DIGITAL COACH FOR REMOTE TEAMS
SOLUTION
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We use Machine Learning and science to coach remote working
teams and find the best ways to improve their performance.


Based on research from The University of Manchester and Stanford
University.

UK Clients that trust FLOCK to drive performance & engagement

1. Define individual team strengths with science

2. Keep employees productive with automated Learning & Development

3. Improve team motivations and productivity

HOW IT WORKS
PRODUCT
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Build Motivated Teams

Expand with our Tech

Define Your Culture
Use our research-driven survey to bring
clarity to your remote teams, identify your
cultural strengths and weaknesses.
Execute weekly activities generated by
machine learning algorithms and
tailored to your remote teams’ needs.

Recruit people who add value to your
team and onboard them based on their
strengths to ensure retention.

CORE FEATURES
PRODUCT
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Culture Profiles
Activities
Survey

We provide a 5 minutes research-based
survey that creates your unique Individual
& Remote Team Culture Profiles.
Your Team Culture Profile shows strengths,
weaknesses, and the dynamics of your
remote teams.

We coach your team by providing weekly
activities tailored to your needs. Created by
HR professionals and designed to improve
your team productivity.
Profile
Team
Survey
Circle of Influence
Adaptability
great, we love team players!
Which Statement best describes how you work in a team?
I am at my best when working in a team
I am at my best when being able to experiment
Me
Team
Activities
INTEGRATIONS
PRODUCT
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FLOCK is set to be a ‘living organism’ within an
organisation.


FLOCK’s vision is to collate valuable information across
remote teams by connecting with other software used
across an organisation. Continuously improving
remote culture over time.
BENEFITS
PRODUCT
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Happy teams are 21% more profitable

Company with Diversity and Inclusion
Increase retention by up to 59%
Save time by automating team Learning & Development
WHAT PEOPLE SAY
TESTIMONIALS
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“Thanks to FLOCK we created an actionable plan to make the
culture change happen. We were able to set a culture strategy
to increase future engagement and performance.”
“FLOCK helped us keep our remote teams productive and
engaged during the lockdown caused by COVID-19 by finding
out what makes our teams tick and new ways of working
together.”
“I really like FLOCK because it doesn’t take a long time to
understand the culture of your team. You can really
understand how your team works and how to make it
better.”



‘FLOCK’s culture based recruitment technology reduced our
interview-to-offer ratio and allowed us to place more jobs.‘

Clive Rowland,

CEO at UMI3 The University of Manchester
Matthew Jordan,

Head of Operations at Coventry University
Ryan Walker,

Area City Leader at Virgin Money UK
Andy Almond

ex-SThree Director

MD at Langham Recruitment
Machine Learning
DATA
MACHINE LEARNING

ENGINE FOR COMPANY CULTURE
INTELLECTUAL PROPERTY
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Big Data
Machine Learning
Artifical Intelligence
FLOCK won a £100k grant for ML development in Oct 2020. Proprietary ML for
a digital coach is being developed based on academic research and 3 years of
work with multiple clients

Over 1,700 data points have been collected on FLOCK’s platform defining
team culture dynamics. We also own unique development activities created
by Learning & Development professionals that are used to improve team
performance.
Market & competitive landscape
COMPETITION
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Team

coaching
Individual

coaching
Machine

Learning
Non-digital

solution
Team
Management
Performance
Management
Software
Psychometric

tests
Your FLOCK is the best team coaching
solution with Machine learning we know.


Unique research for team assessment

Unique team coaching created by L&D professionals

Data for Machine Learning

delivers machine learning team coaching

YourFLOCK is the only solution that reaches further than team
management, it
Core Team and Advisors
COMPETITION
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Michal Wisniewski
Co-founder, CEO

CEO, co-founder, full-time. FLOCK’s
assessment is based on Michal’s research
from the University of Manchester and the
vision of FLOCK was incepted by Michal.
Dan Sodergren
Co-founder, CMO/CIO
25+ years in all-round marketing, 20+ years’
experience in B2C marketing, 15+ in B2B
marketing, 14+ years in Digital and 8+ years
in Social and Mobile Marketing. Frequently
featured on BBC as Tech Specialist.
Peter Umoren

CTO
6+ experience in full stack development
specialises in PHP, python, HTML, CSS,
Javascript, MySQL.
Laura McGowan
Non-Executive Director
Group People Director at MEDIACOM. 20+
experience in HR at one of the biggest
marketing agencies in the world.
Thomas Auld
Investor & Non-Executive Director
Former Trader. Investor in multiple
startups, PhD in Machine Learning from
Cambridge University.
Artur Grzybowski
Design & Project Management
UX/UI Director, full-time, 10+ experience in
Design and Product Development,
ex-CTO from Immotion Group and
Solutions Architect at Jaguar Land Rover.
Our Team
Sandy Lindsay MBE
Investor & Non-Executive Director
Founder of Tangerine PR and Juice Academy,
national Ambassador for Apprenticeships, Vice
Chair of Forever Manchester and on the
Business Leadership Council of TeachFirst in
the North West. She chairs the North West
Business Leadership Team.
Pedro Falcao
Investor & Advisor
Managing Directors, and a VC from
LC Ventures. He introduces FLOCK to
other investors and provides advice
on financing the business.
06
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REMOTE WORKING
MARKET
MARKET SIZE
£59B

Global remote
working market

£890M


£41M

Remote working
market in the UK

Tech Businesses
E A R LY A D O P T E R S
E A R LY A D O P T E R S
Tech Businesses
Remote UK
Remote Global
GO TO MARKET
BUSINESS MODEL
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1. Partnerships
FLOCK partners with the
following organisations as
resellers. Currently, four
agreements signed and two
pilots underway:


· Recruitment Agencies

· HR consultants

· Apprentice Academies
FLOCK aims to integrate with
other HR software (i.e. Slack,
Trello, Email) to scale at pace .
Existing FLOCK users can
invite friends to win extra
profiles
2. Software Integration
Advertising on all social
media platforms (primarily
LinkedIn & Twitter) and
building a strong online
community with existing
partners and users.

• Direct emails

• Event exhibition presence

• Video marketing

• Advertising
3. Friend referral
4. Social Media & PPC
5. Direct Marketing
FREEMIUM TO PREMIUM
BUSINESS MODEL
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Revenue
Freemium
Premium
From
£5/user/month
Businesses
FLOCK offers a freemium
subscription model with free
packages for small remote
teams and paid premium
packages for larger teams
and extra features.

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600
800
1000
400
200
0
Jun

2020
Jul

2020
Users
Stickiness
Sep

2020
Aug

2020
Oct

2020
Nov

2020
Dec

2020
Jan

2020
GROWTH METRICS
TRACTION / MILESTONES
Active Users
233
327
480
590
735
986
79
163
We have been experiencing 43%
average monthly user growth since
June 2020.



Our user stickiness (WAU/MAU) is 38%.
It has increased by 100% since June
2020.



This means that people come back to
our platform almost every other week.

27%
31%
38%
27%
37%
17%
18%
25%
USERS AND FINANCIAL PROJECTIONS
VALUATION AND FUNDRAISING
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Avg. Burnrate 09/20-01/21
Anticipated LTV/user
£48
Anticipated Churn
15%
£8,000
CAC 2020
£25
£8,000,000
REVENUE
USERS
£7,000,000
£6,000,000
£5,000,000
£4,000,000
£3,000,000
£2,000,000
£1,000,000
2020
2021
2022
2023
0
850,000
600,000
500,000
400,000
300,000
200,000
100,000
0
Revenue
EBITDA
USERS
850,000

Users
2500

Users
50,000

Users
220,000

Users
OPPORTUNITY
VALUATION AND FUNDRAISING
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PRE-MONEY VALUATION
CAPITAL NEEDED
£ 1,400,000
£100,000
£240,000
Total Raise
£80,000
GC Angels
EIS Eligible
7.14%
Secured
Angel Investor
£60,000
Secured
FLOCK is looking to raise £240,000 to accelerate FLOCK’s growth over the next 12 months.
The Innovate UK grant for £100,000 to develop Machine Learning secured in 2020.
USE OF FUNDS
VALUATION AND FUNDRAISING
Product Development
Marketing
Sales
Other
51%
24%
15%
10%
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Product Development Plan
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2017
2019
Research and case studies
2020
2021
2022
2023
2017 - 2020
UX & features for
large businesses V1
Machine Learning V1 for
automating Learning &
Development
Apr

‘21
Integrations with
ATS Systems
UX & features V2
Expansion continued:
Integrations with
Indeed & Totaljobs
Jun

‘21
Revenue
Generation
Starts
Dec

‘21
Jun

‘23
Dec

‘23
Integrations

Increase

Revenue
Expansion into the
£36bn recruitment
marketspace
Integrations with:
Slack, Gmail &Trello
Machine
Learning V2
Mar

‘22
Jun

‘22
Roadmap
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2018
2019
Your FLOCK was set up as a
culture consultancy
PIVOT: SaaS beta
platform for recruitment
for culture fit released
Gaining angel investment
at £890k valuation
PIVOT: Digital Team Development Coach
for remote teams released. 57% new
monthly user growth since then
Winning Innovate UK grant
Launch of Machine
Learning Software
Integrations with
global software,
high growth -
220,000 users

Exit in 2023 at 850,000
users at 5xRevenue to one
of the key investors in the
HR sector at 20xROI*
Series A for £0.5m
and 50,000 users of
the platform

Winning a place at The Lisbon
Challenge accelerator & gained
investment from LC Ventures
2020
2021
2022
2023
Example acquirers: Blackboard, Recruit Holdings, OpenSpan, Cornerstone OnDemand, Vista Equity Partners

Example exits in techHR: Good.co acquired by Stepstone for £8M in 2012 (Series A), Culture Amp raised £120M at
£750M valuation in 2019 (Series E)

Jan

‘18
Jun

‘19
Sep

‘19
Jun

‘20
Oct

‘20
Apr

‘21
Dec

‘22
Dec

‘21
Dec

‘23
Apr

‘19
Investment summary
Summary
EIS ELIGIBLE
2023 EXIT 20xROI
Raising £240k
£160 already committed
michal@yourflock.co.uk
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