What Are the Benefits
of Adding Video
Content to Your
Website?
B L O G | A D V A N C E D D I G I T A L M E D I A S E R V I C E S
https://advdms.com
Video content has
become a crucial tool in
marketing your
business. Providing
video on websites is on
the rise and has become
quite the trend, and it
doesn’t appear to be
slowing down.
Today, people have
shorter attention
spans. They want
information fast and
don’t want to spend a
lot of time getting it.
Videos do just that,
providing instant
details to a viewer.
Creating interactive
content brings visual
engagement, which
allows visitors to access
the information they
are looking for in a
quicker manner.
Providing such videos
has become essential
for today’s up-and-
coming websites.
Let’s take YouTube,
for example, the 2nd
largest video network.
They report that there
are more than 1 billion
unique visitors that
watch over 6 billion
hours of videos per
month.
No matter what your
business may be, using
videos creates a
compelling experience for
your visitors. It helps to
build a connection with
today’s on-the-go
customers.
How does this help your
brand? What are the
benefits of adding video
content to your website?
Visual Experience
People are more
interested in watching
short video clips to learn
more about a specific
product or service. Gone
are the days of reading
long, descriptive texts.
Effective video content
can be easier to digest.
It provides useful
information through
more aesthetic means
while also saving time. A
good and entertaining
experience will satisfy
more people, therefore
spreading the word.
Take advantage of
sharing your business’
story, and use a video
strategy to help build
your clientele and
revenue.
Accessibility
Video content is available
to anyone, anytime, and
anywhere. Unlike other
traditional sales
techniques, people can
check your products and
services whenever it is
convenient for them and
can do this as many times
as they want.
Video content can also be
accessed on any device
across multiple
platforms. Whether you
are on the go with your
mobile device, stuck at
work on a desktop, or at
home on a tablet, video
content is ready and very
much accessible for
viewing.
SEO
When people search for
a product or service on
Google, the ranking in
which the website
appears is often of great
importance.
Evidence showed that a
web video is 53 times more
likely to rank higher than
pages with pure text
content. This suggests that
search engines prioritize
video results and are
therefore easier to find
online.
Videos also help your SEO
because visitors will stay
on your site longer,
especially if your content
presents the right
information and is
engaging. This also helps
in ranking, and this is very
important.
Web videos also create
shareable content. This
can drive even more
visitors to your website
and the content therein.
Visitors are more likely to
purchase something if you
provide a video about the
product, which in turn
makes your visitor your
customer.
The evolution of
digital marketing
continues to move at
an accelerated speed,
and web video is a
major contributing
factor. Watchable
content will continue
to be popular in the
years to come.
Help increase your traffic
flow, improve your
search engine ranking,
and get more revenue by
adding video content to
your website. A web
video can create an
emotional response and
increase website
engagement.
As a web development
and SEO company, we
can help you create the
same quality of video
content or even better.
info@advdms.com
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