INVESTOR DECK
Save Time & Money
With Our Streamlined
Accounting Solution
SUMMARY
MyT is an AI cloud-based accounting software that is well placed to serve the forthcoming Making Tax
Digital - MTD - changes to be implemented by HM Revenue and Customs - HMRC. MyT accounting
tools allow small businesses, freelancers and accountants to handle accounts easily and improve
financial performance year on year.
SUMMARY
MyT is an affordable subscription service with five flexible options to choose from. These
options differ in functionality, so you can pick the solution that best suits your needs at any
one time and scale up or down as needed.
MyT is rapidly becoming the favorite of micro and small business owners and it is now
poised to cross the oceans and gain a substantial market share.
My T is the ideal adaptable solution for any accountant, as it can quickly adapts to their
business needs: MyT server has a spectacular capacity that can organize all client's
information.
MyT is different from other accounting software providers, it has full data extraction
integrated within the bookkeeping software.
MyT has been recognised by HMRC as a Making Tax Digital provider. MTD will be
mandatory for all businesses from April 2023 with MyT able to solve the challenges business
owners will face in migrating to maintaining digital records.
WHAT IS MyT
MyT is accounting software reinvented. It is AI-driven and cloud-based.
WHAT’S IN A NAME
MyT was created to help micro businesses and their accountants keep and process all of their clients’
records efficiently. Adding up receipts will be a thing of the past. Just take a picture of your receipts
and the rest will be done by MyT and your accountant.
Despite accounting software being widely used by micro and small businesses, no software in the market
allows clients to just take a picture through the app, crop it and send it – we will take care of the rest.
MyT is not just a record keeping app, it is backed by AI augmented Optical Character Recognition
algorithm, which allows us to efficiently extract relevant data from users’ uploads and convert it to
spreadsheet format automatically. Data will be divided into accounts and ledgers, taking away the
burden of manual entry.
MyT will help self employed individuals, freelancers and small businesses save time and money with
tax compliance and becoming paperless with their accounting.
THE 4 PILLARS OF MyT
AI CLOUD DRIVEN
CREATE BY
ACCOUNTANTS
EASY TO USE &
EXCELLENT
CUSTOMER SUPPORT
BUILT FOR MICRO &
SMALL BUSINESSES
Oumesh Sauba
CEO
Oumesh is a CIMA qualified accountant
and has a BA (Hons) Accounting. He has
been involved with AI/ML within the
accountancy industry for over 5 years.
Since founding his first practice in 2008,
until this day he has been focusing on
striving for excellence and highest manner
of customer service. As a chartered
management accountant by training, he
specializes in financial accounts,
management accounts and taxes.
MARKET OPPORTUNITY
& POSITIONING
WELCOME TO MYT
COMPETITION
Smart Invoicing
User Experience
MyT is the first AI/ML led accounting software to enter the MTD market.
WELCOME TO MYTBUSINESS.COM
A business mainly financed by its Founder that over the past two years has built up
significant and differentiated assets:
Assets:
Unique and valued technology, with registered trademarks in the UK.
The owner business acumen and database of contacts include some of the most notable
accountancy firms and professionals in the UK.
1
Brand Positioning:
MyT is the first AI-driven accountancy software in the world that caters for the
needs of micro and small business owners.
2
WELCOME TO MYTBUSINESS.COM
A business mainly financed by its Founder that over the past two years has built up
significant and differentiated assets:
Marketplace Traction and Business Development:
MyT has a strong business development and marketing strategy in place designed to quickly
establish a strong presence in the software accounting for micro and small business
owner segment of the market.
3
Expert Team:
MyT has assembled a world-class team of professionals that have built a number of
the successful brands on the market today.
4
5
HMRC Recognised:
MyT has a unique position as an AI/ML led software that HMRC has recognised as a
provider for Marking Tax Digital.
TOP FEATURES
Make large
transactions
Run reports with
your database
MyT and AI
Grow your
business
Increase accountancy
effectiveness
IN A GROWING SOFTWARE
ACCOUNTING INDUSTRY
Outreach to UK small businesses (10% conversion rate)
Outreach to UK accountancy firms (10% conversion rate)
Investor management
CSR Marketing Campaign
The Marketing Strategy and Plan is set to achieve the following 12-month targets:
SUCCESS TO DATE
MyT has acquired over 500 users without extensive marketing effort- in part due to our
innovative AI solution that was developed in-house.
Recognised software provider for HMRC Making Tax Digital.
MyT MTD App is available on App Store and Google Play.
Integration of AI into the bookkeeping functionality.
Registered trademarks for 'MyT' logo, 'T' icon logo, 'Easy Accounting’ and 'a mighty
powerful app' phrase.
MyT is an AI cloud-based accounting software.
MARKET RESEARCH
SIZE OF THE MARKET:
UK FIRMS
Source: House of Commons Library 2021, Business Statistics
Businesses in the UK by number of employees, 2020
Businesses
000s
Employment
000s
Turnover
£ billions
Businesses %
Employment %
Turnover %
With no employees
4,568
4,966
316
76%
18%
7%
SMEs (0-250 employees)
5,973
16,836
2,270
99.9%
61%
52%
Of which: Micro (0-9 employees)
5,725
9,162
931
96%
33%
21%
Small (10-49 employees)
212
4,140
646
4%
15%
15%
Medium (50-249 employee
36
3,535
694
1%
13%
16%
Large (250+ employees)
8
10,896
2,077
0%
39%
48%
Total, all businesses
5,981
27,732
4,347
100%
100%
100%
THE TEAM
MANAGEMENT PROFILES
Oumesh Sauba - CEO
Oumesh is a CIMA qualified accountant and has a BA (Hons) Accounting. He has
been involved with AI/ML within the accountancy industry for over 5 years.
Prashant Lunagariya - Software Developer
Prashant has many years of experience as a software developer working with various
technology. He developed various databases and worked machine learning system as
well as OCR technology. He has a B Eng in Information Technology.
Keith Miller - Non-Executive Director - MYT Limited
Keith has enjoyed a long career in the banking sector, principally as a corporate
manager within Barclays Bank, dealing with a diverse portfolio of larger business
clients (T/O £10-100m) across London and the southeast.
MyT FINANCIALS
SUBSCRIPTION MODEL
MyT is a subscription based SAAS model, offering a range of affordable and flexible payment
options to suit different users.
Competitive pricing will enable MyT to compete at every level of the market.
MyT will also offer a free trial -- see our packages below:
THE GLOBAL
ROADMAP
UK
THE BIRTHPLACE
US
THE SPRINGBOARD
18-MONTH FOCUS
EUROPE
THE VALIDATION
12-MONTH
INDIA
THE
CONSECRATION
12-MONTH FOCUS
VISIBILITY
TIME
2021
2022
2023
2024
COMPETITIVE
ADVANTAGES
Set to own the Micro and Small Business Accounting
Software Category
MyT technology is built around the needs of micro and small businesses.
Thought Leadership
Created by accountants for accountants
and their clients, MyT offers an
unparalleled customer support.
Embrace AI
MyT is the only accounting software
based on AI technology.
FINANCIALS
Year 1
Year 2
Year 3
Year 4
Year 5
Clients
3,600
11,120
22,480
37,680
56,320
Income
323,235
1,494,312
3,349,298
5,961,864
9,337,812
Cost
19,088
88,160
204,850
364,640
571,120
AI
114,360
528,960
1,843,650
3,281,760
5,140,080
Commission to accountants
32,324
149,431
334,930
596,183
933,781
Gross profit
157,464
727,761
965,868
1,719,278
2,692,831
Admin Costs
18,000
60,000
60,000
60,000
66,000
Marketing Costs
60,000
60,000
60,000
60,000
74,250
Staff costs
24,000
60,000
60,000
72,000
60,000
Developers
24,000
60,000
60,000
60,000
72,000
Total Overheads
126,000
480,000
480,000
720,000
836,250
Profit
31,464
247,761
485,868
999,278
1,856,581
CONCLUSIONS
MyT aims to take significant share in the micro and small business accounting software
market in the UK as well as expand internationally.
With its AI-driven cloud-based technology, MyT is scaling to expand beyond the accounting
software market, tapping into a broader segment of the industry.
In promoting the first AI-driven accounting software MyT addresses a major category that is
underrepresented in the market.
MyT has assembled a world-class team of professionals that have built a number of the
successful brands on the market today.
MARKET SIZE
MARKET EVALUATIONS
TAM – Total Addressable
Market (US+EU)
SAM – Serviceable Available
Market (20%)*
SOM – Share of
Market
Targeted Market
Share
10%
60M
£6.1B
£30.5B