How to Grow 
Your Business 
Automatically 
 
 
(An Introduction to the Secret Sauce) 
 


Are you looking for 
bigger results  
in your business?
 
 
 
 
Do you want the systems and processes that will get you
​more sales, 
with less work and in less time
​; that will give you leverage and help you 
scale
​, without cutting into your margins? 
If so, meet ​FlightPathAI​™​ - our step-by-step approach to getting you the best 
results, reliably and predictably. 
This unique process for implementing sales and marketing automation in your 
business ensures you’ll ​truly stand apart in your market.  
FlightPathAI​™ ​is a methodology, not a technology​. It provides a complete 
framework for implementing marketing automation in your business in a way that 
works for you, using technology that works for you too - ensuring you get 
maximum value from your lead generation, sales process and customer retention 
programmes. 
FlightPathAI​™​ can address your internal workflows and processes as well, making 
certain that customer-facing marketing communications are supported by effective 
delivery from your team. 
At its heart, FlightPathAI​™ ​protects the most important aspect of your sales and 
marketing: your customer’s experience. This ensures every customer has the best 
experience of your business every time, breeding
​loyalty, more repeat business and 
higher-value referrals. 
 
 


 
 
 
 
FlightPathAI
​™​
​maps out your journey to getting 
marketing automation working profitably in your 
business. 
 
The benefits of automation are huge. However, implementing it in your business 
can seem daunting. And automation done badly can make matters worse. 
 
We draw on our decades of experience in marketing, business strategy and 
automation to make sure it’s done right. We simplify the process by breaking it 
down into a series of clear, focused areas. This ensures a thorough, manageable 
and successful approach. 
 
 
 
 


The FlightPathAI​™​ Process - Part A. Discovery 
 
We’ll look at the commercial targets in your business, including: lead and sale 
volumes; conversion rates; customer lifetime value; and customer retention rate. 
 
We’ll also discuss your broader
​business goals and objectives​, and your current 
customer experience. 
 
And we’ll identify ​opportunities for quick wins​ that we can implement immediately 
so you start seeing results at the earliest opportunity. 
 
 
The FlightPathAI​™​ Process - Part B. Implementation 
 
 
1. Follow the Journey 
 
We’ll define who your customers are; map their 
journey with your business; and identify the 
different opportunities for interacting or 
connecting with your business along the way. 
 
 
 
 
2. Live the Brand 
 
We’ll explore your brand identity and tone of 
voice (how you want to present your business to 
the world), and your purpose and values (the 
things that are most important to you). 
 
 
 
 
3. Ignite the Message  
 
We’ll develop the content and messaging needed 
for your customer journeys. In short, we’ll work 
with you to determine what we need to say; 
where we need to say it; and in what way. 
 


 
 
 
4. Generate the Process 
 
Now we dig into the technology. If needed, we’ll 
recommend an automation platform to suit you. 
Then we’ll map out the processes; design and 
build the automations; and customise your 
selected platform as required. 
 
 
 
 
5. Harmonise the Systems  
 
To ensure proper integration into your business, 
we’ll link automations to other systems as 
needed (e.g. finance or project management 
systems); provide data, analytics and BI 
dashboard development ​(premium add-on 
service)​; create review and reporting processes. 
 
 
 
 
6. Tailor the Experience 
 
You’ll benefit from expert project management 
and support at every stage. Borrowing tried and 
tested principles from the tech startup world, our 
agile and collaborative approach ensures swift 
progress and open communication at all times. 
 
 
 
 


The Results 
 
Did you know…? 
 
● On average, ​73% of leads​ that come into a business are never followed up 
● Businesses using marketing automation to nurture prospects see a ​451% 
increase in qualified leads 
● Only 8% of businesses​ use marketing automation to nurture existing 
customers 
 
Imagine the opportunity those numbers represent for you. What could it be worth 
to you to have them working in your favour? 
 
The direct commercial benefits are clear -
​more sales with less work and in less 
time.​ Plus there’s the huge competitive edge you’ll get by plugging the gaps in your 
sales process in ways that will leave your competitors standing. 
 
Whatever the exact numbers are for you, these are the kind of results you can 
expect once we’ve got marketing automation working properly in your business. 
 
 
 
Let’s get started today. 
Email ​hello@airbase.agency
​ or call ​0161 533 0435