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What is Project Upstream?
Project Upstream is a broker initiative to create a single point-of-entry for inputting,
managing and distributing listings at the brokerage level. Upstream works with the
National Association of Realtors® (NAR®) and Realtors Property Resource® (RPR®) to
leverage its nationwide, parcel-centric platform to power this new service.
Listing Distribution System for Broker Using Upstream
The Upstream Solution
Upstream will provide real estate
brokerages with the ability to enter
and store data in one place, and
then distribute that data according
to their company’s specific
business rules and needs.
Broker / Franchise System
Real Estate Portals
3rd Party Publishers
Marketing Service Providers
MLS(s)
Internal Systems
MLS
Broker /
Franchise
System
Marketing
Service
Providers
Real Estate Portals
3rd Party Publishers
Other Channels
Marketing Systems
Today’s listing distribution model is
fragmented. Brokerages are
required to enter listing data into
one or more MLS systems, internal
systems, marketing systems, and
even third party sites.
The Current Challenge
Typical Listing Distribution System for Broker
For more information on Project Upstream, visit the RPR blog at blog.narrpr.com/upstream
TECHNOLOGY
ANALYTICS
INNOVATION
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