HERO Cars Are 'Rolling Billboards" for
Designated Driving in New Jersey Towns.
Seven southern New Jersey
towns recently unveiled vehicles
wrapped with HERO Campaign
logos and its message, "Be a
HERO. Be a Designated
Driver."
HERO cruisers serve as rolling
billboards in Sea Isle City,
Atlantic City, Lower and Middle
townships, Linwood, Ocean City
and Evesham Township, NJ.
The HERO cars are part of the
Campaign’s “Summer of
HEROES” initiative to remind
motorists to always have a safe
ride home whenever they
consume alcoholic beverages.
Sponsors of the HERO Car
Signage program include Kindle
Auto Plaza, the Foster Karney
Foundation, Hard Rock Hotel &
Casino Atlantic City, ANA Towing,
Car Toyz, Ironworkers Local 399,
and Jane French.
At a ceremony held on the Boardwalk
in Sea Isle City, NJ, seven southern
New Jersey police departments and
the John R. Elliott HERO Campaign
unveiled a fleet of HERO patrol cars
aimed at preventing drinking and
driving.
The HERO cars remind
motorists to always have a
safe ride home whenever
they consume alcoholic
beverages.
“We are grateful to our law enforcement
partners for helping us save lives by
encouraging safe and sober designated
driving,” HERO Campaign Chairman and Co-
Founder Bill Elliott said. “These rolling
billboards remind drivers of the importance of
designated driving to keep our roads safe.”
Now entering its 20th year, the campaign
was established in memory of Navy
Ensign John R. Elliott of Egg Harbor
Township, NJ, who was killed in a
collision with a drunk driver in July, 2000,
two months after graduating from the
United States Naval Academy.
The HERO Campaign reminds
you that, if you drink alcoholic
beverages, be sure to have a
plan to get home safely, such
as having a designated driver.
In addition to law enforcement, the
HERO Campaign partners with
bar and tavern owners, schools
and colleges and professional
sports teams to register thousands
of designated drivers annually.
Be a HERO. Be a Designed
Driver. Learn more at
https://herocampaign.org/