Manoj Ranaweera


2016 Apr 21
Raising £350k
Founder story..
CRM
Plus
Northern Tech
Awards
Foresight
North
Tech Centre
Manchester
Customer Records are scatted..
Email marketing
Invoicing
Sales
Social media
Credit Control
Customer Support
Marketing automation
Sales pipeline
Accounting
Customer Service
Tele sales
Tele marketing
Projects
Communications
Fulfilment
Logistics
Knowledge Base
Chat
Sales intelligence
CRM
Growth of Marketing Technology Landscape
2011 (#100)
2015 (#2000 companies)
2012 (#350)
Software products market is growing at an exponential rate with new products
entering as niche feature-lead SaaS companies filling gaps in incumbents.
Proven
AppStore
Our offering
Customer List
Earnings to date
Email
Campaigns
Customer
Support
Add Apps from UnifiedVU AppStore to build your work
space, surfacing data and functionality from all your
systems to execute your job (the workflow) faster, and
make right decisions first time.
Increase Customer Lifetime Value (LTV) driving overall
growth of the business
Companies
House
Channels
Systems supported already…
Build-once unify-many
SOLUTION
Competitive Landscape - Integration
Enterprise
Integration
Virtual
Integration
SMB
Integration
Data exchange
No data exchange
Customer 360º View Market Size
$500m in 2014
1. Fragmented market place. No clear winner.
2. Role specific solutions. No overall solution.
3. No Gartner category. Closest MDM
Competition
Chairman
Team & immediate needs before senior hires
UI UX Designer
Marketer
3 Developers
2 Sales Executives
Distribution channels..
Integration Partner Pages
Joint Campaigns
Mutual resellers and VARs
BR
AN
D
AS
SO
CI
AT
IO
N
IT Services
Legal Services
Accountancy Services
In-house
Initial full capability
Distribution Network


IT Services
and Consultants
Supply Chain
Independent developers


and ISVs
3
LA
YE
RS
Direct Sales
Inbound Marketing
Outbound marketing (later on)
M
ar
ke
ts
Ap
pr
oa
ch
Where are we today…
Started
Jan 2015


First 6 months - edocr exit
Re-started
Hired 2nd employee


Jul 2015
Customer development


Q4 2015
Marketing commenced


Jan 2016


Ba
ck
g
ro
un
d
SMBs
IT and Professional Services
Worldwide
Pipelines


(Sales, Recruitment, Fund Raising)
Single Customer View


(CRM, Accounting, Operations,
Support)
Unified Interactions
(customer and supplier channels)
Intelligence
(customer and supplier)
Pr
od
uc
ts
SaaS business model
Employee Productivity
Unifying everything


streamlining workflows
M
ar
ke
ts
Fo
cu
s
Generate £100m ARR by 2026 or earlier
Problem/Solutions Fit
Product/Market Fit
Scaling
Go
al
Bootstrapping is unlikely to get us there
Raising £350k
Achieve traction
To Series A
Ch
al
le
ng
e
Simple pricing
Build once-unify-many
App Combinations
Feature Alternatives
Bespoke solutions
Training
On-boarding and Support
Consultancy
University
Sa
aS
Se
rv
ic
es
Forecast…post funding
Contact
Manoj Ranaweera




manoj.ranaweera@unified.vu
+44 7769734491
@manojranaweera
@UnifiedVU
Single Feature new
startups
New UI + Process over
existing core systems