10 Top Link-Building Tools
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SEO is vital for every brand’s digital success.
More and more people turn to the internet for
answers; businesses ought to take the multitude of
opportunities this offers — growth, visibility, and
success. That’s where building links come in.
One should have a good understanding of what it
is and how it works to fully maximize its potential.
Advanced Digital Media Services is here for you.
Discover the importance of link building, why you
should do it, and what link building tools are
perfect for you.
External SEO Link Building: What Is It?
External SEO Link Building is a process of getting
hyperlinks from other websites on the internet
back to your website. It allows users to navigate
from one website to another with ease. When
search engines crawl the web, they use the links
on each of your website pages and the entire
website itself.
When you browse pages on SERPs, you’ll notice
that not all attempts to build links are created by
SEO experts or digital marketers. Some of the
instances are:
An influencer who tried out a product and
included a link to the seller’s website
A journalist reporting a story and linking to
another source
A travel blogger who recommended a coffee
shop and included a link to the company’s
website
Acquiring hyperlinks that you didn’t ask or pay
for is what businesses should aim for — as it is
one of the precious gems of search engine
optimization. Businesses should
focus on
building links in the long run. There are ways to
make sure other websites will see you as link-
worthy.
External Link Building: What Are Effective
Strategies to Get Other Sites to Link to You?
1. Promotion and Content Creation
One way to attract people’s attention is by
creating
content
that
is
one-of-a-kind,
compelling, and of high quality. If they get the
information they need, they’re likely to reference
and link your content.
Of course, for other websites to find you, you need
to promote, promote, promote. Once other
websites know you exist, start revamping your link
building campaign. (Talk about exposure, right?)
2. Ask Friends
Grapevine communication is applicable in the
online world as well. If you want to get the
maximum exposure on the web, ask friends to link
your site, if possible. You can do this while still
keeping things relevant.
Google will find links on websites from the same
industry or niche more valuable compared to
links found in completely random and irrelevant
websites.
3. Mentions and Reviews
Another valuable link building strategy is through
mentions and reviews. You can turn to influencers
in your industry. They can give your products or
services the exposure they deserve by promoting
them on their social media accounts and
personal websites.
Building External Links: Why Is It Important in
SEO?
During the not-so-ancient times of the
internet, Alta Vista and Yahoo! were the
leading players. The landscape of search
engines and the internet changed come
Google’s PageRank algorithm. Of course,
analyzing the content is a given, but Google
also looked at how many others have linked
to a particular page.
Over the years, quality backlinks have remained
one of Google’s signals in determining the quality
of a webpage. Aside from the quality of the links,
Google also focuses on the quantity. The more
websites link to your pages, the better it is for your
ranking for your targeted keywords.
SEO link building is essential in increasing your
website’s authority and driving traffic. Even with
the ever-changing algorithms of Google, quality
backlinks remain important. Google sees external
linking as a sign that your website is an excellent
source for quality information. It helps search
engines ascertain which websites should rank for
every keyword. Websites with good quality
backlinks tend to rank higher compared to other
websites with fewer or no backlinks.
Internal SEO Link Building: What Is It?
As the word “internal” suggests, internal links are
links that will bring a user to another page in the
same domain. They are, of course, as important
as external links.
If you want an easy start to your journey in
building links, look into your internal linking. This is
an effective way to improve your website’s
rankings.
Internal Link Building: What Are the Best Ways to
Do It?
1. Link to Important Pages
When you link a page from your website to
another, the page earns link authority.
Although internal links are not as powerful as
external links, they still impact your website’s
ranking. The right strategy in building internal
links is to link to the important pages on your site.
2. Utilize Keyword-Rich Anchor Texts
Anchor texts help users, and Google understands
what a page you’re linking to is about. Although
there’s nothing wrong with using the same anchor
texts, you don’t want your pages to look spammy.
Applying variations in your anchor texts will help
avoid this problem.
3. Avoid Using the Same Anchor Texts for Two
Different Pages
When you use the same anchor texts for two
different pages, Google’s algorithm gets confused.
The same anchor texts for different pages make
the impression that the content on those pages
are the same. To avoid this confusion, use unique,
descriptive anchor texts for every page on your
site.
Building Internal Links: Why Is It Important in
SEO?
As you know, quality links will bring you success in
the digital world. Incorporating internal links in
your website’s content will greatly help search
engines like Google to find, index, and understand
all the pages in your website.
If you know how to use them in a strategic
manner, important pages on your site will receive
page authority. Simply put, internal SEO link
building is as important as building external links.
It is one of the keys to improving a website’s
ranking on the SERPs.
Link Building Campaign: How to Do It?
Before you start building links, it’s essential to
know you’re not starting on the wrong foot. Just
like with any other aspect of search engine
optimization, there’s a right way to do it that
guarantees quantifiable and quality results.
If you want your business and your website to
thrive in the digital world, look into natural ways
to build links. Know how to “earn” links rather than
utilizing black hat SEO tactics or purchasing them.
These practices are a no-no as they can get your
website banned from gaining a ranking on SERPs.
At the very beginning of your link building
campaign, the first step is to understand that not
all links are one and the same. A link from an
established website will have a more significant
impact on your ranking than a link from a small,
almost new website.
The thing about high-quality backlinks is that
they’re like finding a needle in a haystack. Keep in
mind that SEO link building is non-negotiable
when it comes to achieving a solid ranking in
organic searches.
Link Building Campaign: How Else Can It Benefit
Your Brand?
Aside from improving rankings and bringing
traffic through organic searches, SEO link building
has other benefits that can influence the growth
of your brand. Building links isn’t an independent
activity. The benefits of building links for your
website go beyond the superficial changes you
see.
Here are other benefits your brand can get:
1. Relationships
Link building takes time, effort, and connection.
More often than not, you may need to reach out
to different people running websites within the
same niche you’re in. Remember that exposure is
key to getting quality links — for a product,
service, or content.
Although the main goal is to get links, you start
building a bond or a relationship with different
influencers. Over time, your brand may do them a
favor or the other way around. This also gives a
sense of trust or regard to all the parties involved.
2. Referral Traffic
Referral traffic is another bonus you’ll get when
other websites link to yours. If the link on a
website is related to yours, chances are they’re
looking to make a purchase or avail of services
similar to yours. If they find what they’re looking
for, it will increase your business’s revenue.
As you can see, link building is not just about
optimizing your website to secure a ranking on
SERPs. It’s also about your target market. Users
will click through the link, and they get redirected
to your website. Even if they don’t make a
purchase right away, your brand awareness
increases.
3. Branding
With link building comes the opportunity to
promote who you are. It also allows you to
establish an excellent standing within your niche.
The simple act of publishing high-quality content
will drive your business to success.
Publishing content about essential
industry
information gives you the chance to become
popular among other websites belonging to the
same industry.
Link Building Software: What Are the Different
Tools You Can Use?
Now that you know the fundamentals of link
building, the next on our list is the different link
building software available. These tools will make
it easier for you to start your journey in building
links — both internal and external.
Here are some link building tools you should know
about:
Guest posts
Link roundups
Resource pages
Journalists
1. Google Search (Search Operators)
First on our list of link building software is Google
itself and its search operators. Search operators
help a regular search query deliver more specific
and targeted search results. It helps newbie link
builders find opportunities such as:
With search operators, you’ll need to run a search
in a specific way — adding commands to each of
your queries, so it returns specific search results.
2. SEMRush Backlink Gap Tool
Among the popular link building tools is the
SEMRush Backlink Gap Tool. This tool is essential
for those starting to build links. It will allow you to
run a gap analysis between your link profile and
your competitor’s.
Using this tool, you’ll get access to opportunities
that are still untapped. Through insights from your
competitors, discover websites that are linked to
others in the same niche as you.
Be notified when users mention you online.
This will give you the chance to reach out to
them. You can collaborate or convince them to
convert mentions into links.
3. Google Alerts
Google Alerts is another link building software
that is free of charge. It’s a powerful tool that
newbies and veterans should know about. Here
are some of the benefits of using Google Alerts:
Find out when your competitors are also
mentioned by users. Discover who mentions
them and the intent behind the mention.
Get alerts when content mentioning the main
keywords you use are published. This gives
you an easy way to track bloggers or
journalists that write content related to your
brand. Find out what topics are popular as
well.
Once you’re done setting up Google Alerts,
you’ll receive everything straight to your inbox.
4. Hunter
When you have an opportunity to build links with
a prospect, but you can’t find their e-mail, that’s
where Hunter comes in. Hunter is one of the many
link building tools that is guaranteed to make
your life easier. When using Hunter, all you need
to do is to type in the company name or domain
name.
Hit the “find email addresses” button. From there,
you’ll see the e-mails of people on the website.
When you have a list, you get a gist of the general
format of their e-mail — making it easier to take a
guess. If you’re lucky, Hunter might be able to find
the correct e-mail address.
5. GroupHigh
Content plays a significant role in building links.
As you know, published content should be
compelling and one-of-a-kind. It would also help
if you knew the right people to approach.
GroupHigh is an online database established in
2010. This is where you can find all published
blogs. You can use GroupHigh to discover new
connections, influencers, and other individuals to
showcase your content.
6. Scrapebox
Scrapebox is useful in combination with particular
Google Search Operators. This is one of the link
building tools that can provide you SERP results in
a matter of seconds. Save yourself some time
with Scrapebox.
Say goodbye to the tedious process of manually
compiling URLs. This tool will send you the results
— giving you more time to reach out to your
prospects. Get the results you deserve by
including this tool in your campaign.
7. SEMRush Link Building Tool
This all-in-one tool is suitable for launching and
managing an outreach campaign. It is designed
to help
you find and get quality backlinks within your
niche. It has a Prospects tab that gives you
access to several opportunities. The SEMRush tool
also allows its users to customize email templates
— making outreach campaigns uncomplicated.
Once you get a backlink, the tool will allow you to
monitor it. With this tool, always acquire the first-
row seat when it comes to backlink opportunities
— while tracking the progress of your efforts.
Track your prospects list and your progress
Record links that you earned
Analyze data on SERPs to find influencers
8. Google Sheets
Although Google Sheets is not really a link
building software, this will come in handy for you.
This will make your management tasks easier
because you can use it to:
If you are not working on your campaign alone,
Google Sheets makes it easier to collaborate with
your team. Anyone who has access to the sheet
will be able to tap valuable information at any
time. Having one place where people can access
the information helps make the process efficient.
9. SEMRush Brand Monitoring Tool
There are times where other websites will mention
your brand online, but there are no links that
users can click. Although that’s still good
exposure, it’s no match if the mention also comes
with a link. This tool is an excellent opportunity to
strengthen your brand’s PR efforts.
The SEMRush Brand Monitoring Tool is a link
building software that makes it effortless to find
mentions of your company, products, or services
on the web. It also comes with a “link to website”
filter so you can see which of those mentions
don’t link back to your website.
Once you filter out the “missed opportunities,” it’s
time to bring out your charisma and persuade the
website owner to include a link to your website.
10. HARO
HARO is a tool that journalists utilize to find
credible sources when they publish an article.
When you sign up as a source, you will receive
requests. If the request is related to your industry
or expertise, send a detailed response.
Don’t forget to make your pitch why they should
consider you a trusted source. As much as you
want to get maximum exposure,
limit your
response
to categories aligned with your
expertise.
Now that you know effective link building tools,
you can now begin your journey to building
quality internal and external links on your website.
As experts in search engine optimization, ADMS is
here to lend our hand and expertise. Together,
let’s maximize your brand’s potential in the digital
world. Schedule a call with us today to know
more!
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