How to Use Google Search Console
to Improve SEO?
BLOG | ADVANCED D IG ITAL MED IA SERV ICES
h t tps ://advdms .com/
Google Search Console is a free tool that
helps business owners, marketers, and SEO
specialists improve their existing SEO
strategies. Google built this tool to help see
the performance of websites through
different information, data, and insights.
It helps people understand the competitive
landscape of SEO and the crucial things
needed for an improved ranking on search
results. Rapid technological advancement
allows the development of tools that shape
global business. One result is the
abundance of SEO tools at your disposal.
There are more than a hundred tools, and
most of them require subscription fees to
have full access to their features. Thankfully,
there are also tools that you can use for
free, such as Google Search Console.
This tool built by Google allows SEO
specialists, marketers, and business owners
to see the performance of their websites
and the aspects that need improvement. To
fully understand what Google Search
Console is and how it can help improve your
ranking on search results, we have prepared
a simple yet helpful guide.
Understanding Google Search Console
As mentioned, Google Search Console
(GSC) is an SEO tool that you can use for
free. It provides information that is
essential for improving your ranking on
search results.
For example, it provides keywords that your
website ranks for, the ranking you get for
those keywords, the number of organic
clicks your website gains when it appears
on search results, and the other websites
linked to any of your content.
Additionally, GSC also warns users of
specific issues with the website, such as
crawl errors and manual actions. Crawl
errors tell you that Google cannot access
one of your web pages.
On the other hand, manual actions tell you
whether Google removed or demoted a
particular page due to violations of its
quality guidelines. Aside from the issues
mentioned, GCS also lets you know
whether or not your website is mobile-
friendly.
Benefits of Using Google Search Console
To understand how GSC can help you, here
are some of the basic things you can do
using it:
1. Improves Clickthrough Rates (C.T.R) For
Underperforming Keywords
Underperforming keywords are those that
do not put you in the top positions,
specifically the first two, on search results.
Keywords become unsuccessful when they
do not get as many organic clicks as the
top two websites on search results.
Go to the "Search Results" tab and click the
average CTR and position boxes to see
these keywords. To improve your rankings,
optimize your page with high-domain
keywords.
Make sure that you are using search
queries with high impressions — the
number of times that a website appears
on the search results for a particular query
— because there is no point in utilizing
ones that have only 20 impressions.
2. Optimizes Web Pages With High
Rankings But Low C.T.R
GSC also allows you to see which pages on
your website have high rankings but low
clickthrough rates. If you are wondering how
this is possible, different things appear on
search results.
Some things that might appear on top of
your website are videos from YouTube and
questions from the ask box. These can be
the pages that take up most of the organic
clicks. When that happens, there's nothing
much to do since YouTube and ask box are
from Google, so they dominate the top
rankings.
However, if there is only one competitor's
site on top of yours, then that is when you
can start analyzing what caused your
page's C.T.R to be significantly lower than
expected. This process allows you to
assess if there is any way to get more
organic clicks and traffic.
3. Checks For Sitemap Errors
Sitemaps are the files that tell Google
about which pages on your site are
essential. They help internet crawlers have
a more convenient navigation experience
when they visit your website.
When there are issues with sitemap, there
is a possibility that your website confuses
internet crawlers, leading to a waste of
time and effort on their end. To determine
if your website has sitemap issues, go to
the "Sitemaps Report," then click on the
button beside the specific sitemap you
want to check.
After doing that, you will see the number of
warnings, errors, valid URLs, and excluded
ones. If there are any, GSC allows seeing
what type of errors your sitemap has. For
instance, there are issues involving
duplicate URLs.
There are still many things that you can
do when you use Google Search Console.
Some of which are the following:
- Look for pages that need pruning or
internal links.
- See which of your pages gained the most
backlinks
Google Search Console helps see essential
information, data, and insights to help
improve your existing SEO strategies.
Besides being a free tool, it is powerful
since it lets people know that SEO is more
than just competing for the top spot on
search results.
It helps understand the competitive
landscape of SEO and the things needed to
gain more organic clicks, traffic, and sales.
How Advanced Digital Media Services Can
Help
At Advanced Digital Media Services, we
build websites using the best SEO
practices, strategies, and tools. Our SEO
specialists know how to use Google Search
Console and other powerful tools. If you
seek growth or development for your
business by establishing a solid presence
online, we are in top shape to help you.
Our SEO services ensure that your website
dominates the top ranking on search
results. Contact us today so we can start
your digital marketing campaign as soon
as possible.
Contact us now at (877)-237-6969 or
email us via info@advdms.com or simply
visit us at www.advdms.com!
E-MAIL ADDRESS
info@advdms.com
PHONE NUMBER
(877)237-6969
CL ICK BELOW TO V IS IT OUR BLOG
https://advdms.com/blog
CONTACT
DETAILS
FOLLOW US ON:
https://facebook.com/AdvancedDigitalMediaServices
https://linkedin.com/company/advanceddigitalmedia
https://twitter.com/advdms_com
https://instagram.com/advanceddigitalmediaservices