Talk given at Manchester Barcamp 7 on 24th September 2016
About UnifiedVU
Unifying all your software. Starting with Customer 360º View by unifying customer records from sales, marketing, accounts and support into one intuitive user interface to increase customer lifetime value.
Tag Cloud
Barcamp Manchester 7
Disrupting (Business) Software
Manoj Ranaweera
2016-09-24
Software is
eating the world
Innovation
Sustaining Innovation
● Easier to achieve
● Better products/services
● Established customers
● Existing markets
● Live or die
Disruptive Innovation
● Almost impossible to achieve inside
a mature company
● A new product/service
● Start from the bottom of the market
& then move upmarket
● Eventually displaces competition
● A game changer
Disruptors
No Taxis
No inventory
No real estate
MarTech Landscape
2011 (#100)
Business software market is growing at an exponential rate with new software entering as niche feature-lead SaaS
product companies filling gaps in incumbents.
2012 (#350)
2016 (#3800)
MARKETING
Email marketing
Social media
Marketing automation
Telemarketing
Webinar
CUSTOMER RECORDS IN MULTIPLE SOFTWARE
SALES
Prospecting
CRM
Contact enrichment
Sales pipeline
Telesales
FINANCE
Accounting
Invoicing
Credit control
Banking
Expenses
PRODUCTIVITY
Emails
Project management
Product development
Design
Task management
CUSTOMER SUPPORT
Helpdesk
Ticketing
Chat
Contact centre
The early disruptors
API Economy
Single Customer View
Single Customer View
Unified Tasks View
Cashflow & Revenue
Blocker Analysis
Sales Pipeline View
Customer Intelligence View
Unified Communications
View