Investor
Deck
www.careermasterclass.com
www.careermasterclass.com
Summary
Career Masterclass is an e-learning
platform enabling the career growth
of professionals by providing access to
practical guidance from successful and
inspirational industry leaders.
Our mission is to become the one stop career
development platform working to level the playing
field for professionals from under-represented or
under-served groups by preparing them for the
opportunities that exist today and the ones that will
arise in the future.
www.careermasterclass.com
Organic growth generating
revenue through enterprise
licences, sponsorship and
individual memberships
Corporate clients include
Amazon, Google, NatWest,
Barclays, McDonald’s
Consistent year on year growth
in revenue and reach with
11k individual members globally
Annual STRETCH conference
attendance increasing year on
year with 1200 paying attendees
from 15 countries in 2020
1
2
3
4
Highlights
www.careermasterclass.com
Problem
The current ‘one size fits all’ approach to career development does not meet the needs
of the dynamic and ambitious workforce of the future.
Aspiring professionals who want to advance and shape their careers struggle to find curated,
carefully selected content and are instead overwhelmed with content that doesn’t address
their needs and career aspirations.
Many organisations want to help their employees develop but are often limited by available
resources or skills. This problem is heightened for professionals from an underrepresented
background as they often lack the access and resources that are critical for career growth.
www.careermasterclass.com
Career Masterclass offers:
An intelligent data driven career development platform.
Career assessment and planning tools
Mentor matching service
Learning tailored to career goals and learning style.
Engaging classes professionally produced
and delivered by successful experts and
experienced professionals
On-demand access across all devices with push
notifications and reminders to keep users on track.
Solution
Career Masterclass is uniquely placed to
provide a one stop career development
platform with the support of experienced
experts and an active and supportive
professional community.
Online learning has seen global
acceptance and accelerated uptake
through the COVID-19 pandemic with
virtual working practices set to become
the norm in the future.
www.careermasterclass.com
Careermasterclass.com
User insight + smart
algorithms
Amos
Who just
graduated and
wants to land
his first role
Binta
Who wants to
become a C-Suite
leader in 7 years
Solution Visualised
Tailored plan to
Amos to enable
him land
his first role
Tailored plan to
Binta to enable
her become a
C-suite leader
in 5 years
Matched to a
community of
like-minded
professionals and
mentors.
Lands his first
role in a reputable
organisation
Becomes a
successful
impactful
leader
www.careermasterclass.com
Skill set enhancement accounted for 30% of the L&D sector in 2019 and is expected to maintain its lead
through to 2027. The self-awareness segment is expected to expand at the highest CAGR of 6.6%.
57% of employers indicate that soft skills are the biggest gap area surpassing technical skills.
Market
www.careermasterclass.com
£40b
UK
$82.5b
US
Addressable market
for workplace L&D
in the UK
$1,299
Per employee
Addressable market
for workplace L&D
in the US
Average annual
spend per employee
on L&D worldwide
www.careermasterclass.com
USPs
Personalised Interactive learning experience tailored to each
individual’s career goals and learning style.
Teaching through experience Engaging classes from
successful leaders/professionals across industries with
supporting career resources.
Recommendation Ability to recommend courses, coaches,
mentors and jobs using smart AI algorithms.
Community Supported by an existing thriving and growing
community
Annual conference Access to live events and the annual
career development conference – STRETCH
www.careermasterclass.com
Career Masterclass launched its
first online learning platform and
increased the number of attendees
at the STRETCH conference to 400.
Journey So Far
2019
2020
2017
2016
2015
Launched first website,
webinars and increased
corporate partnerships.
Launched
Career Masterclass.
Launched STRETCH Conference
with over 120 in attendance.
Also launched the interactive
Career Planning Workbook.
Launched a new subscription version of the
online platform with 50+ masterclasses, webinars,
resources and 1000+ growing members.
Conducted the first virtual STRETCH conference
with over 1200 global attendees.
www.careermasterclass.com
Standard Format
General Learning
& Development
Non-Standard
Format
Professional
Development
Competitor
Analysis
www.careermasterclass.com
CAREER
MASTERCLASS
UDACITY
LINKEDIN
LEARNING
UDEMY
B2C subscription
B2B offering including white labelling options
Enterprise analytics dashboard providing insights into employee learning needs
Mentor matching feature which recommends metors based on needs of user
Consistent format across content
High quality content including videos, articles, workbooks etc.
Leading industry experts & instructors
Courses focused on career progression & skills building
Curated content based on user needs driven by intelligent data/AI
Ability of users to share learning badges and certificates on social media
platforms like LinkedIn or with managers
Access to additional career services e.g. career coaches, CV writers
Community feature facilitating peer and expert support
Learning designed to suit various learning styles
www.careermasterclass.com
Business Model
Career Masterclass is already generating revenue through its
consumer and enterprise subscription model.
Enterprise Licence - company access to the platform that
powers their employees’ learning and career development (B2B)
Employee talent accelerator programmes (B2B)
Mentoring programmes (B2B)
Individual Annual Subscription to platform access (B2C)
Services Store - A marketplace for vetted professionals offering
complementary services such as coaching and CV review.
Career Masterclass will earn a commission on each
transaction. (B2B2C)
www.careermasterclass.com
Meet the team
BUKOLA ADISA
Founder / Ceo
A talented and passionate leader
with a banking background, Bukola
has been listed on the Powerlist
of the 100 most influential people
of African or African Caribbean
heritage in the United Kingdom for
the last three years, and in 2017 was
listed on the Empower Financial
Times List of the top 100 Ethnic
Minorities in the United Kingdom.
GAVIN ANDERSON
Strategic Advisor
Innovation drives Gavin; he applies
his comprehensive technological
expertise with understanding of
customer behaviour to objective
focused strategies. His real-world
experience of taking a business from
start-up to debt free profit gives him
a detailed practical understanding of
business growth and its challenges.
PATRICK GIWA PhD
Tech/Product
technology Consultant, Business
Analyst and Product Manager;
Patrick completed his PhD in
Technology Entrepreneurship at just
24. He is passionate about career
and personal development and is
on a mission to help African youths
through technology.
SALLY CLARK
Strategic Advisor
After 33 years in financial services,
Sally enjoys a ‘portfolio’ career
holding a variety of Non Exec
positions alongside her own
coaching company Frattina Services
Ltd. Sally is passionate about
personal development and is proud
to have coached and mentored
many into achieving their executive
potential; skills invaluable to her
role as Strategic Advisor to Career
Masterclass.
www.careermasterclass.com
AMY KNEALE
Business and Operations Manager
Whilst studying Politics and
Economics at Newcastle University,
Amy co-founded a society
advocating women’s issues. She
achieved outstanding results for
corporate clients in her postgrad
work, (technology and sales,) and
intends to translate that success to
Career Masterclass by streamlining
operations, managing the team and
providing insight into operational
excellence.
SHARON-ANN ADAIGBE
Content Manager
Sharon received her BA and MA
in English Language from the
University of Lagos. Her career
began at a soft skills training
firm, later moving to programme
management for a women-focused
non-profit. Her freelance sideline
led to her writing articles for Career
Masterclass which nurtured her
passion for career development and
she joined the team full time in 2021.
HEATHER MEI
Marketing Manager
Creative and pro-active individual
with strengths in executing and
managing the delivery of marketing
communications and development
of written and visual content for
promotional material. Focused on
business development with an
entrepreneurial spirit that has proven
to be a driving force to success.
www.careermasterclass.com
Our Conference Speakers and Instructors
Carla Harris
William Sachiti
Peter Wall
Sevasti Wong
Tara Lajumoke
Tom Ilube
Paul Pomroy
Ned Desmond
Sophie Devonshire
www.careermasterclass.com
B2B Strategy
Utilise existing internal networks and
referrals from existing partners, experts and
client base
Partnerships with search firms and other
associations and professional bodies
Dedicated events and insights and content
for L&D and HR professionals
Establishing Career Masterclass as a though
leader and publishing white papers
Leverage paid media
Marketing Strategy
B2C Strategy
Our community is ambitious and hungry for
information and we leverage this engagament through;
Free and paid live engaging events such as Career
Summits, STRETCH conference and webinars pulling
in a large engaged audience and an active pipeline
to nurture and convert
Influencer marketing- leveraging engaged and
dedicated audience of career influencers on social
media
Affiliate marketing- Set up Career Masterclass referral
program which leverages the wider networks of our
subscribers, partners and experts
Digital marketing using social media channels
Content marketing leveraging platforms such as
Quora, Reddit and a Career Masterclass newsletter
www.careermasterclass.com
2019
2020
2021
2022
2023
2024
Revenue
£59,204
£120,000
£1,225,000
£6,585,000
£12,770,000
£25,240,000
Cost of Sales
£0
£45,000
£215,000
£717,500
£775,000
£1,055,000
Gross Profit
£59,204
£75,000
£1,010,000
£5,867,500
£11,995,000
£24,185,000
Revenue Growth
75%
103%
921%
438%
94%
98%
Key Notes:
Consistent increase in revenue both historically and projected.
Business is projected to hit a growth spurt in 2021/2022 as a result of raising investment funding.
Investment in marketing, technology, and content production are projected to increase user subscription base and revenue.
Negative net income in 2019 as a result of platform/tech spend.
Business expected to continue to grow post 2024. Growth will be from continuous technology innovations, new features releases, and strategic partnerships.
Financials
www.careermasterclass.com
30%
Platform
& content
production
45%
Reinforcing
the Team
25%
Marketing
& Admin
Minimum
Raise Amount £ 200K
Maximum
Raise Amount £ 500K
Pre Money
Valuation
£ 3.5M
EIS - Eligible
Exit
We anticipate a future exit potentially
from a large scale global Ed-Tech
company looking to expand its soft
skills offering to its client base or a
professional platform like LinkedIn.
We also consider Career Masterclass’s
niche expertise in soft skills
development to be a suitable
complement to a ‘big-4’ consultancy
service engaged in capacity
development and future workforce
skills building.
Use of Funds
This round of investment
will allow us to grow
the company through
platform development
and targeted marketing
Contact Bukola Adisa
investors@careermasterclass.com
www.careermasterclass.com
Deck
www.careermasterclass.com
www.careermasterclass.com
Summary
Career Masterclass is an e-learning
platform enabling the career growth
of professionals by providing access to
practical guidance from successful and
inspirational industry leaders.
Our mission is to become the one stop career
development platform working to level the playing
field for professionals from under-represented or
under-served groups by preparing them for the
opportunities that exist today and the ones that will
arise in the future.
www.careermasterclass.com
Organic growth generating
revenue through enterprise
licences, sponsorship and
individual memberships
Corporate clients include
Amazon, Google, NatWest,
Barclays, McDonald’s
Consistent year on year growth
in revenue and reach with
11k individual members globally
Annual STRETCH conference
attendance increasing year on
year with 1200 paying attendees
from 15 countries in 2020
1
2
3
4
Highlights
www.careermasterclass.com
Problem
The current ‘one size fits all’ approach to career development does not meet the needs
of the dynamic and ambitious workforce of the future.
Aspiring professionals who want to advance and shape their careers struggle to find curated,
carefully selected content and are instead overwhelmed with content that doesn’t address
their needs and career aspirations.
Many organisations want to help their employees develop but are often limited by available
resources or skills. This problem is heightened for professionals from an underrepresented
background as they often lack the access and resources that are critical for career growth.
www.careermasterclass.com
Career Masterclass offers:
An intelligent data driven career development platform.
Career assessment and planning tools
Mentor matching service
Learning tailored to career goals and learning style.
Engaging classes professionally produced
and delivered by successful experts and
experienced professionals
On-demand access across all devices with push
notifications and reminders to keep users on track.
Solution
Career Masterclass is uniquely placed to
provide a one stop career development
platform with the support of experienced
experts and an active and supportive
professional community.
Online learning has seen global
acceptance and accelerated uptake
through the COVID-19 pandemic with
virtual working practices set to become
the norm in the future.
www.careermasterclass.com
Careermasterclass.com
User insight + smart
algorithms
Amos
Who just
graduated and
wants to land
his first role
Binta
Who wants to
become a C-Suite
leader in 7 years
Solution Visualised
Tailored plan to
Amos to enable
him land
his first role
Tailored plan to
Binta to enable
her become a
C-suite leader
in 5 years
Matched to a
community of
like-minded
professionals and
mentors.
Lands his first
role in a reputable
organisation
Becomes a
successful
impactful
leader
www.careermasterclass.com
Skill set enhancement accounted for 30% of the L&D sector in 2019 and is expected to maintain its lead
through to 2027. The self-awareness segment is expected to expand at the highest CAGR of 6.6%.
57% of employers indicate that soft skills are the biggest gap area surpassing technical skills.
Market
www.careermasterclass.com
£40b
UK
$82.5b
US
Addressable market
for workplace L&D
in the UK
$1,299
Per employee
Addressable market
for workplace L&D
in the US
Average annual
spend per employee
on L&D worldwide
www.careermasterclass.com
USPs
Personalised Interactive learning experience tailored to each
individual’s career goals and learning style.
Teaching through experience Engaging classes from
successful leaders/professionals across industries with
supporting career resources.
Recommendation Ability to recommend courses, coaches,
mentors and jobs using smart AI algorithms.
Community Supported by an existing thriving and growing
community
Annual conference Access to live events and the annual
career development conference – STRETCH
www.careermasterclass.com
Career Masterclass launched its
first online learning platform and
increased the number of attendees
at the STRETCH conference to 400.
Journey So Far
2019
2020
2017
2016
2015
Launched first website,
webinars and increased
corporate partnerships.
Launched
Career Masterclass.
Launched STRETCH Conference
with over 120 in attendance.
Also launched the interactive
Career Planning Workbook.
Launched a new subscription version of the
online platform with 50+ masterclasses, webinars,
resources and 1000+ growing members.
Conducted the first virtual STRETCH conference
with over 1200 global attendees.
www.careermasterclass.com
Standard Format
General Learning
& Development
Non-Standard
Format
Professional
Development
Competitor
Analysis
www.careermasterclass.com
CAREER
MASTERCLASS
UDACITY
LEARNING
UDEMY
B2C subscription
B2B offering including white labelling options
Enterprise analytics dashboard providing insights into employee learning needs
Mentor matching feature which recommends metors based on needs of user
Consistent format across content
High quality content including videos, articles, workbooks etc.
Leading industry experts & instructors
Courses focused on career progression & skills building
Curated content based on user needs driven by intelligent data/AI
Ability of users to share learning badges and certificates on social media
platforms like LinkedIn or with managers
Access to additional career services e.g. career coaches, CV writers
Community feature facilitating peer and expert support
Learning designed to suit various learning styles
www.careermasterclass.com
Business Model
Career Masterclass is already generating revenue through its
consumer and enterprise subscription model.
Enterprise Licence - company access to the platform that
powers their employees’ learning and career development (B2B)
Employee talent accelerator programmes (B2B)
Mentoring programmes (B2B)
Individual Annual Subscription to platform access (B2C)
Services Store - A marketplace for vetted professionals offering
complementary services such as coaching and CV review.
Career Masterclass will earn a commission on each
transaction. (B2B2C)
www.careermasterclass.com
Meet the team
BUKOLA ADISA
Founder / Ceo
A talented and passionate leader
with a banking background, Bukola
has been listed on the Powerlist
of the 100 most influential people
of African or African Caribbean
heritage in the United Kingdom for
the last three years, and in 2017 was
listed on the Empower Financial
Times List of the top 100 Ethnic
Minorities in the United Kingdom.
GAVIN ANDERSON
Strategic Advisor
Innovation drives Gavin; he applies
his comprehensive technological
expertise with understanding of
customer behaviour to objective
focused strategies. His real-world
experience of taking a business from
start-up to debt free profit gives him
a detailed practical understanding of
business growth and its challenges.
PATRICK GIWA PhD
Tech/Product
technology Consultant, Business
Analyst and Product Manager;
Patrick completed his PhD in
Technology Entrepreneurship at just
24. He is passionate about career
and personal development and is
on a mission to help African youths
through technology.
SALLY CLARK
Strategic Advisor
After 33 years in financial services,
Sally enjoys a ‘portfolio’ career
holding a variety of Non Exec
positions alongside her own
coaching company Frattina Services
Ltd. Sally is passionate about
personal development and is proud
to have coached and mentored
many into achieving their executive
potential; skills invaluable to her
role as Strategic Advisor to Career
Masterclass.
www.careermasterclass.com
AMY KNEALE
Business and Operations Manager
Whilst studying Politics and
Economics at Newcastle University,
Amy co-founded a society
advocating women’s issues. She
achieved outstanding results for
corporate clients in her postgrad
work, (technology and sales,) and
intends to translate that success to
Career Masterclass by streamlining
operations, managing the team and
providing insight into operational
excellence.
SHARON-ANN ADAIGBE
Content Manager
Sharon received her BA and MA
in English Language from the
University of Lagos. Her career
began at a soft skills training
firm, later moving to programme
management for a women-focused
non-profit. Her freelance sideline
led to her writing articles for Career
Masterclass which nurtured her
passion for career development and
she joined the team full time in 2021.
HEATHER MEI
Marketing Manager
Creative and pro-active individual
with strengths in executing and
managing the delivery of marketing
communications and development
of written and visual content for
promotional material. Focused on
business development with an
entrepreneurial spirit that has proven
to be a driving force to success.
www.careermasterclass.com
Our Conference Speakers and Instructors
Carla Harris
William Sachiti
Peter Wall
Sevasti Wong
Tara Lajumoke
Tom Ilube
Paul Pomroy
Ned Desmond
Sophie Devonshire
www.careermasterclass.com
B2B Strategy
Utilise existing internal networks and
referrals from existing partners, experts and
client base
Partnerships with search firms and other
associations and professional bodies
Dedicated events and insights and content
for L&D and HR professionals
Establishing Career Masterclass as a though
leader and publishing white papers
Leverage paid media
Marketing Strategy
B2C Strategy
Our community is ambitious and hungry for
information and we leverage this engagament through;
Free and paid live engaging events such as Career
Summits, STRETCH conference and webinars pulling
in a large engaged audience and an active pipeline
to nurture and convert
Influencer marketing- leveraging engaged and
dedicated audience of career influencers on social
media
Affiliate marketing- Set up Career Masterclass referral
program which leverages the wider networks of our
subscribers, partners and experts
Digital marketing using social media channels
Content marketing leveraging platforms such as
Quora, Reddit and a Career Masterclass newsletter
www.careermasterclass.com
2019
2020
2021
2022
2023
2024
Revenue
£59,204
£120,000
£1,225,000
£6,585,000
£12,770,000
£25,240,000
Cost of Sales
£0
£45,000
£215,000
£717,500
£775,000
£1,055,000
Gross Profit
£59,204
£75,000
£1,010,000
£5,867,500
£11,995,000
£24,185,000
Revenue Growth
75%
103%
921%
438%
94%
98%
Key Notes:
Consistent increase in revenue both historically and projected.
Business is projected to hit a growth spurt in 2021/2022 as a result of raising investment funding.
Investment in marketing, technology, and content production are projected to increase user subscription base and revenue.
Negative net income in 2019 as a result of platform/tech spend.
Business expected to continue to grow post 2024. Growth will be from continuous technology innovations, new features releases, and strategic partnerships.
Financials
www.careermasterclass.com
30%
Platform
& content
production
45%
Reinforcing
the Team
25%
Marketing
& Admin
Minimum
Raise Amount £ 200K
Maximum
Raise Amount £ 500K
Pre Money
Valuation
£ 3.5M
EIS - Eligible
Exit
We anticipate a future exit potentially
from a large scale global Ed-Tech
company looking to expand its soft
skills offering to its client base or a
professional platform like LinkedIn.
We also consider Career Masterclass’s
niche expertise in soft skills
development to be a suitable
complement to a ‘big-4’ consultancy
service engaged in capacity
development and future workforce
skills building.
Use of Funds
This round of investment
will allow us to grow
the company through
platform development
and targeted marketing
Contact Bukola Adisa
investors@careermasterclass.com
www.careermasterclass.com