How to Make Your Job Vacancies More
Visible Online
Many businesses find it challenging to hire new employees. They might offer competitive
salaries and desirable perks, but they are still struggling to attract the talent they need to help
their business reach its full potential. Sometimes, it’s not always the job stopping people from
applying to work for your company. Instead,
it’s the way you’ve advertised your positions.
Make your job vacancies more visible online
by taking the actions below.
Outsource to Experts
If you’re an expert in your business but not in
hiring new employees, outsource this task to
people who are. For example, if you’re
looking for executives to fill leadership roles
in your Toronto company, you’d utilize the services of a Toronto executive search firm. You
might not have the resources, technology, and knowledge to identify and recruit top talent, but
such businesses do. While you focus on your daily work, executive search recruiters can be
working hard to establish a list of likely candidates to fill your open vacancies.
Make Job Applications Easy to Fill Out
Job applicants shouldn’t have to jump through multiple hoops to fill out a job application.
Instead, they should be able to download an application form and provide answers to simple
questions before emailing it directly to your business or uploading it to a job platform. Make the
process too complicated or time-consuming, and you risk losing applicants who might have
been the perfect fit. Fortunately, many document management service providers are available to
help you organize, share, and store documents for the convenience of your business and future
prospective employees.
Be Short and Concise
As passionate as you are about your business, that doesn’t mean you must write multiple
paragraphs explaining every detail in one job application. Be concise to help the most crucial
information about your business stand out. Start with the skills, qualifications, and credentials an
applicant needs, then offer bullet-pointed information about the role and what it entails. Be sure
to mention any benefits people can receive, such as health insurance, remote access, and a
salary or salary range.
Choose the Right Job Platforms
If you’re posting your vacancy on job platforms, rather than hiring internally or leaving hiring in
the capable hands of a recruiter, make sure you choose the right ones. Opt for niche platforms
that actively target the type of people you’re looking for,
and steer away from casual platforms advertising more
general roles. While you might receive fewer
applications when you don’t advertise on all platforms,
your ad might be more visible to the right people,
allowing for higher-quality applicants with the necessary
skills and qualifications.
Use SEO
Search engine optimization (SEO) is vital for boosting
visibility on search engines, so it makes sense that it
might also help make your job vacancies more visible.
Use words that accurately reflect your business, such as
its name, location, and industry. You might also
integrate words that people are looking for into the list of
benefits you’re offering, such as remote work, health
insurance, and performance bonuses.
Trying to fill vacancies can be frustrating, especially in the corporate world. However, by taking
the actions above, you might stand a better chance of finding the right people to fill your roles.