Better Connect With Your Stakeholders
Thanks To This Comms Strategy Interview
Are you communications professional,
CFO, or brand manager? Are you
effectively communicating with your
customers, employees, shareholders, and
other stakeholders? Have you changed
strategies during the pandemic? Do you
encourage engagement and open
communication?
If you need to shake up your
comms strategy, you need to
watch this interview with the
CFO of Verizon!
Matthew Ellis the Executive Vice
President and Chief Financial Officer
(CFO) of Verizon Communications has
taken part in a newly launched interview
with CFO Studio to discuss the
challenges between communications
teams, employees, and consumers.
As you may be aware, CFO
Studio offers a platform for
CFOs of global brands who
want to share their vision,
insights, and thoughts on
current issues or challenges.
The newly launched interview is
designed to help you and your
company if you are adapting your
communication strategies for the
post-pandemic market, whether you
are focusing on your employees,
consumers, or both.
Mr. Ellis begins by setting the scene
and explaining the unprecedented
challenges being faced on a global
scale have, in some instances, the
potential to shape businesses for the
better going forward.
Mr. Ellis explains that over the past few
years the company has spent time
identifying its stakeholders so it can best
serve them. He says Verizon’s
stakeholders can be split into four
defined groups: customers, employees,
shareholders, and society.
When the health crisis first
began the communications
team at Verizon were able to
communicate with each
stakeholder group quickly and
effectively.
For instance, when dealing with
employees, as you may
understand the main priority was
safety and how their teams could
continue to operate in a safe
working environment.
Over 70% of company run
retail stores were closed,
home visits were stopped, and
employees were able to work
from home where possible.
Visit the links provided in
the summary to find out
more!