180
SRI LANKA
181
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
ACTIVE MOBILE
SOCIAL USERS
URBANISATION:
PENETRATION:
PENETRATION:
PENETRATION:
JAN
2018
MOBILE
CONNECTIONS
vs. POPULATION:
A SNAPSHOT OF THE COUNTRY'S KEY DIGITAL STATISTICAL INDICATORS
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG;
FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING;
TECHRASA; SIMILARWEB; KEPIOS ANALYSIS; MOBILE: GSMA INTELLIGENCE; GOOGLE; ERICSSON; KEPIOS ANALYSIS. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION (ALL AGES).
DIGITAL IN SRI LANKA
20.91
6.71
6.00
27.38
5.50
MILLION
MILLION
MILLION
MILLION
MILLION
19%
32%
29%
131%
26%
182
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
SINCE JAN 2017
SINCE JAN 2017
SINCE JAN 2017
SINCE JAN 2017
JAN
2018
YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS
ANNUAL DIGITAL GROWTH
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG;
FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING;
TECHRASA; SIMILARWEB; KEPIOS ANALYSIS; MOBILE: GSMA INTELLIGENCE; GOOGLE; ERICSSON; KEPIOS ANALYSIS. GROWTH DATA: WE ARE SOCIAL & HOOTSUITE'S DIGITAL IN 2017 REPORT.
+7%
+22%
+4%
+31%
+458 THOUSAND
+1 MILLION
+1 MILLION
+1 MILLION
183
TOTAL
POPULATION
FEMALE
POPULATION
MALE
POPULATION
MEDIAN
AGE
JAN
2018
POPULATION & ECONOMIC INDICATORS
ESSENTIAL DEMOGRAPHICS AND KEY ECONOMIC INDICATORS
ANNUAL CHANGE IN
POPULATION SIZE
POPULATION LIVING
IN URBAN AREAS
GDP PER
CAPITA
LITERACY
(TOTAL)
MALE
LITERACY
FEMALE
LITERACY
SOURCES: UNITED NATIONS; US CENSUS BUREAU; UNESCO; WORLD BANK, IMF; CIA WORLD FACTBOOK.
20.91
52.0%
48.0%
+0.4%
33.1
MILLION
YEARS OLD
19%
$12,337
93%
92%
94%
184
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS
MOBILE INTERNET USERS
AS A PERCENTAGE OF
THE TOTAL POPULATION
JAN
2018
INTERNET USE
BASED ON REPORTED INTERNET USER DATA, AND ACTIVE USE OF INTERNET-POWERED MOBILE SERVICES
SOURCES: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS;
REGULATORY AUTHORITIES; REPUTABLE MEDIA; KEPIOS ANALYSIS. NOTES: PENETRATION FIGURES ARE FOR FULL POPULATION, REGARDLESS OF AGE.
6.71
32%
6.15
29%
MILLION
MILLION
185
INTERNET
WORLD STATS
ITU (INTERNATIONAL
TELECOMMUNICATION UNION)
INTERNET
LIVE STATS
JAN
2018
INTERNET USERS: DIFFERENT PERSPECTIVES
REPORTS OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS
CIA WORLD
FACTBOOK
SOURCES: INTERNETWORLDSTATS; INTERNATIONAL TELECOMMUNICATION UNION (ITU); INTERNETLIVESTATS; CIA WORLD FACTBOOK; ALL LATEST REPORTED FIGURES AS OF JANUARY 2018.
6.70
6.70
6.09
6.71
MILLION
MILLION
MILLION
MILLION
186
LAPTOPS &
DESKTOPS
MOBILE
PHONES
TABLET
DEVICES
OTHER
DEVICES
YEAR-ON-YEAR CHANGE:
JAN
2018
SHARE OF WEB TRAFFIC BY DEVICE
BASED ON EACH DEVICE'S SHARE OF ALL WEB PAGES SERVED TO WEB BROWSERS
YEAR-ON-YEAR CHANGE:
YEAR-ON-YEAR CHANGE:
YEAR-ON-YEAR CHANGE:
SOURCES: STATCOUNTER, JANUARY 2018, AND STATCOUNTER, JANUARY 2017.
23%
76%
2%
[N/A]
-11%
+5%
-23%
[N/A]
187
JAN
2018
ALEXA'S RANKING OF TOP WEBSITES
RANKINGS BASED ON THE NUMBER OF VISITORS TO EACH SITE, AND THE NUMBER OF PAGES VIEWED ON EACH SITE PER VISIT
# WEBSITE
TIME
PAGES
01
02
03
04
05
06
07
08
09
10
# WEBSITE
TIME
PAGES
11
12
13
14
15
16
17
18
19
20
SOURCE: ALEXA, JANUARY 2018. NOTES: 'TIME' REPRESENTS TIME SPENT ON SITE PER DAY. 'PAGES' REPRESENTS NUMBER OF PAGE VIEWS PER DAY. ALEXA USES A COMBINATION OF AVERAGE
DAILY VISITORS AND PAGE VIEWS OVER A ONE-MONTH PERIOD TO CALCULATE ITS RANKING. RANKINGS ON THIS SLIDE ARE BASED ON THE MONTH TO 16 JANUARY 2018. ADVISORY: SOME
WEBSITES REFERENCED ON THIS SLIDE MAY CONTAIN ADULT CONTENT, OR CONTENT THAT IS UNSUITABLE FOR THE WORKPLACE. PLEASE USE CAUTION WHEN VISITING UNKNOWN WEBSITES.
GOOGLE.LK
7M 22S
10.28
YOUTUBE.COM
8M 18S
4.79
GOOGLE.COM
7M 32S
8.56
FACEBOOK.COM
10M 21S
4.00
HIRUFM.LK
7M 09S
3.93
YAHOO.COM
4M 02S
3.61
IKMAN.LK
14M 53S
12.90
XHAMSTER.COM
10M 40S
8.72
GOSSIPLANKANEWS.COM
6M 47S
3.23
WIKIPEDIA.ORG
4M 16S
3.31
HIRUNEWS.LK
4M 56S
2.62
EBAY.COM
9M 41S
7.22
BLOGSPOT.COM
2M 38S
2.12
BAISCOPELK.COM
4M 44S
4.48
SLT.LK
3M 25S
2.93
PORNHUB.COM
8M 29S
3.19
HIRUTV.LK
3M 25S
2.50
JAYASRILANKA.NET
4M 03S
5.58
TXXX.COM
5M 04S
2.84
YTS.AM
4M 03S
4.16
188
JAN
2018
TOP GOOGLE SEARCH QUERIES IN 2017
RANKING OF THE TOP SEARCH TERMS ENTERED INTO GOOGLE'S SEARCH ENGINE THROUGHOUT 2017
# QUERY
INDEX
01
02
03
04
05
06
07
08
09
10
# QUERY
INDEX
11
12
13
14
15
16
17
18
19
20
SOURCE: GOOGLE TRENDS, JANUARY 2018. NOTES: GOOGLE DOES NOT PUBLISH SEARCH VOLUMES, BUT THE 'INDEX' COLUMN SHOWS RELATIVE VOLUME FOR EACH QUERY
COMPARED TO THE SEARCH VOLUME FOR THE TOP QUERY (AN INDEX OF 50 MEANS THAT THE QUERY RECEIVED 50% OF THE SEARCH VOLUME OF THE TOP QUERY).
SRI LANKA
100
FACEBOOK
76
VIDEO
68
SINHALA
65
LOGIN FACEBOOK
34
GOOGLE
32
GOSSIP
31
YOUTUBE
31
FB
25
GOSSIP LANKA
21
IKMAN.LK
20
GMAIL
16
CRICKET
15
YOU
15
IKMAN
13
CAR
11
WWW
10
CRICINFO
9
TRANSLATE
8
LIVE CRICKET
8
189
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER
OF SOCIAL USERS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL
USERS AS A PERCENTAGE
OF THE TOTAL POPULATION
JAN
2018
SOCIAL MEDIA USE
BASED ON THE MONTHLY ACTIVE USERS REPORTED BY THE MOST ACTIVE SOCIAL MEDIA PLATFORM IN EACH COUNTRY
SOURCES: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS
NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE.
6.00
29%
5.50
26%
MILLION
MILLION
190
TOTAL NUMBER OF
MONTHLY ACTIVE
FACEBOOK USERS
ANNUAL CHANGE IN
FACEBOOK USERS
vs. JANUARY 2017
PERCENTAGE OF
FACEBOOK USERS
ACCESSING VIA MOBILE
JAN
2018
FACEBOOK USAGE ANALYSIS
A CLOSER LOOK AT FACEBOOK USE, BROKEN DOWN BY MOBILE USE AND SELF-DECLARED GENDER OF USERS
SOURCE: EXTRAPOLATION OF FACEBOOK DATA, JANUARY 2018.
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS FEMALE
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS MALE
6.00
+22%
92%
32%
68%
MILLION
191
JAN
2018
AVERAGE FACEBOOK PAGE POST REACH
AVERAGE MONTHLY
CHANGE IN PAGE LIKES
AVERAGE POST REACH
vs. PAGE LIKES
AVERAGE ORGANIC
REACH vs. PAGE LIKES
PERCENTAGE OF PAGES
USING PAID MEDIA
AVERAGE MONTHLY GROWTH IN PAGE LIKES ('FANS'), AVERAGE REACH OF PAGE POSTS vs. PAGE LIKES, AND PAID MEDIA
AVERAGE PAID REACH
vs. TOTAL REACH
SOURCE: LOCOWISE, JANUARY 2018. DATA REPRESENTS AVERAGE FIGURES FOR FULL-YEAR 2017. NOTE: REACH FIGURES COMPARE THE NUMBER OF TIMES THAT A
POST WAS SERVED IN USERS' NEWSFEEDS TO THE TOTAL NUMBER OF PAGE 'FANS' (I.E. USERS THAT HAD LIKED THE PAGE) AT THE TIME THAT THE POST WAS PUBLISHED.
+0.03% 9.4%
2.6%
13.3% 33.4%
192
AVERAGE ENGAGEMENT
RATE FOR FACEBOOK
PAGE POSTS (ALL TYPES)
AVERAGE ENGAGEMENT
RATE FOR FACEBOOK
PAGE VIDEO POSTS
AVERAGE ENGAGEMENT
RATE FOR FACEBOOK
PAGE PHOTO POSTS
AVERAGE ENGAGEMENT
RATE FOR FACEBOOK
PAGE LINK POSTS
JAN
2018
AVERAGE FACEBOOK ENGAGEMENT RATES
THE NUMBER OF PEOPLE WHO ENGAGE WITH A FACEBOOK PAGE'S POSTS vs. THE NUMBER OF PEOPLE THAT THOSE POSTS REACH
AVERAGE ENGAGEMENT
RATE FOR FACEBOOK
PAGE STATUS POSTS
SOURCE: LOCOWISE, JANUARY 2018. DATA REPRESENTS AVERAGE FIGURES FOR FULL-YEAR 2017. NOTE: ENGAGEMENT RATES COMPARE THE NUMBER OF PEOPLE WHO INTERACTED
WITH A POST TO THE TOTAL NUMBER OF UNIQUE USERS TO WHOM THAT POST WAS SERVED, REGARDLESS OF WHETHER THOSE USERS WERE FANS OF THE PAGE AT THAT TIME.
2.12% 2.21% 7.08% 4.49% 0.85%
193
TOTAL NUMBER OF
MONTHLY ACTIVE
INSTAGRAM USERS
ACTIVE INSTAGRAM
USERS AS A PERCENTAGE
OF TOTAL POPULATION
FEMALE USERS AS A
PERCENTAGE OF ALL
ACTIVE INSTAGRAM USERS
MALE USERS AS A
PERCENTAGE OF ALL
ACTIVE INSTAGRAM USERS
JAN
2018
INSTAGRAM USAGE ANALYSIS
AN OVERVIEW OF MONTHLY ACTIVE INSTAGRAM USERS, BROKEN DOWN BY GENDER
SOURCE: EXTRAPOLATION OF DATA FROM INSTAGRAM (VIA FACEBOOK), JANUARY 2018. PENETRATION RATES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE.
880.0
4%
30%
70%
THOUSAND
194
TOTAL NUMBER
OF MOBILE
CONNECTIONS
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
JAN
2018
MOBILE CONNECTIONS BY TYPE
BASED ON THE NUMBER OF CELLULAR CONNECTIONS (NOTE: NOT UNIQUE INDIVIDUALS)
SOURCE: GSMA INTELLIGENCE, Q4 2017. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE.
27.38
131%
90%
10%
55%
MILLION
195
OVERALL COUNTRY
INDEX SCORE
MOBILE NETWORK
INFRASTRUCTURE
AFFORDABILITY OF
DEVICES & SERVICES
CONSUMER
READINESS
JAN
2018
MOBILE CONNECTIVITY INDEX
GSMA INTELLIGENCE'S ASSESSMENT OF THE COUNTRY'S KEY ENABLERS AND DRIVERS OF MOBILE CONNECTIVITY
AVAILABILITY OF RELEVANT
CONTENT & SERVICES
OUT OF A MAXIMUM
POSSIBLE SCORE OF 100
OUT OF A MAXIMUM
POSSIBLE SCORE OF 100
OUT OF A MAXIMUM
POSSIBLE SCORE OF 100
OUT OF A MAXIMUM
POSSIBLE SCORE OF 100
OUT OF A MAXIMUM
POSSIBLE SCORE OF 100
SOURCE: GSMA INTELLIGENCE, Q4 2017. TO ACCESS THE COMPLETE MOBILE CONNECTIVITY INDEX, VISIT HTTP://WWW.MOBILECONNECTIVITYINDEX.COM/
61.06
49.34
71.59
70.07
56.17
196
HAS A BANK
ACCOUNT
HAS A
CREDIT CARD
MAKES AND / OR RECEIVES
MOBILE PAYMENTS VIA GSMA
MAKES ONLINE PURCHASES
AND / OR PAYS BILLS ONLINE
JAN
2018
FINANCIAL INCLUSION FACTORS
PERCENTAGE OF THE POPULATION AGED 15+ THAT REPORTS OWNING OR USING EACH FINANCIAL PRODUCT OR SERVICE
PERCENTAGE OF WOMEN
WITH A CREDIT CARD
PERCENTAGE OF MEN
WITH A CREDIT CARD
PERCENTAGE OF WOMEN
MAKING INTERNET PAYMENTS
PERCENTAGE OF MEN
MAKING INTERNET PAYMENTS
SOURCE: WORLD BANK GLOBAL FINANCIAL INCLUSION DATA (2015). NOTE: FIGURES REPRESENT THE PERCENTAGE OF PEOPLE AGED 15+, NOT TOTAL POPULATION.
83%
4%
0.1%
2%
3%
5%
1%
2%