See How Useful Content And Mobile
Friendliness Improve Email Marketing Results
Email marketing remains an
effective way of reaching out to
your customers, but there are
certain things you can do to
maximize its results.
Providing entrepreneurs with the
knowledge and tools they need
to promote their businesses
online, U Win Marketing offers a
new email marketing webinar.
The program identifies
strategies that marketers can
try as they work on improving
their email engagement rates,
and ultimately, their sales.
The online seminar is designed
to benefit both those who have
no experience in email marketing
and those who have been seeing
minimal success with their
ongoing efforts.
While its main focus is on
exploring strategies known to
boost email marketing
performance, it also touches on
missteps that need to be avoided
for better results.
Customization is one of the techniques that
the webinar covers. Put simply, it involves
the minor modifications that you can
implement to craft more personal emails.
Common examples would be addressing the
customer by their names and using the
pronoun “you” in the text.
The webinar also stresses the importance of
mobile-friendliness for higher chances of
reaching more customers and lower risks of
being ignored. Considering that 47% of emails
are opened on mobile devices, this part of the
training shares tips on making messages more
optimal for smaller screens.
Segmentation is another method that U Win
Marketing recommends in their web-based
course. It allows you to group your customers
so you can adjust your approach and connect
better with each market segment. Groupings
can be determined by factors like location,
preferred medium, or product interests.
The webinar discusses many
other best practices, such as
providing value to customers to
keep them interested, and timing
the release of the emails for
maximum impact.
The resource can be
accessed for free, so the
only investment it requires
of you is time.
Visit
UWinMarketing.com
for more information.