How Hiring Teams
Can Use
Generative AI for
Job Ads
Hiring teams considering using AI for job ads need to
understand the technology's current limitations for
recruiting.
Before using generative AI for job
ads, remember just how unique job
ads are. They're technical, full of
nuance, and the best-performing are
based on recruiting analytics.
The job title alone can make or break a hiring effort. Also, a lot of content isn’t
inherently good or bad, inclusive or exclusive until it’s placed in the context of a job ad.
And the most effective job ads are based on real-world data.
Job ads have a measurable impact on hiring. An
inclusive, data-informed job ad will attract a larger,
more qualified, and more diverse applicant pool,
translating into a successful hiring process. A bad
job ad may leave hiring teams with few or no
qualified applicants.
Generative AI will no doubt improve in coming years, but at this point its limitations for
job ads are many and varied. First, AI based on probability is only as good as the data
it’s trained on, and there aren’t currently any AI tools trained exclusively on proven job
ads.
Second, AI is a black box that can’t explain its
outcomes. An AI tool generating a job ad may
recommend unnecessary requirements, and hiring
teams won’t know why. Third, generative AI’s main
skill at this point is mimicry, but job ads that sound
like every other job ad don’t perform well.
AI tools don’t have recruiting industry knowledge and don’t know
what makes an inclusive, effective job ad. Therefore, they can’t
create one.
The Datapeople team offers some
advice for how hiring teams can
use generative AI in a limited way
for recruiting.
One, they can use it to write the first draft of a job ad if they don’t
already have a template. Hiring managers at smaller companies
may find that particularly useful.
Two, teams can use it to write less
impactful items like emails and
social media ads. Three, AI can
help teams writing in a non-native
language.
Datapeople offers a couple caveats as well. First, teams will have to “humanize” their AI-generated
content because AI doesn’t know how to emotionally connect with humans. Second, they will need to
optimize AI-generated content in a platform that identifies potentially biased language.
In the end, hiring teams can use generative AI
for recruiting in a few different ways. But they
need to be aware of its limitations and the extra
work they’ll have to put in to make their job ads
and other communications inclusive and
effective.
Find Out More At https://datapeople.io/