Every year, new trends arise because of the ease of connecting with the rest of the world through technology. Because of this, businesses need to constantly adapt to consumer trends in every industry. The digital industry, particularly web design, is no different, and companies need to follow current trends to remain relevant. https://advdms.com/blog/6-web-design-trends-to-follow-this-2020/
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2020 is here, which means there
are probably new ideas in every
industry. This also means new
trends in the digital world. Web
design is one of the most
important aspects of your digital
platform. Your website serves as
both a store and an advertisement.
Surely no one would want to visit a
website that bores them or is hard to
navigate. That’s why you should
always be up to date on the current
trends for your website in order to
adapt to your consumer’s needs and
wants. Luckily for you, we have
compiled some of the top 2020 web
design trends.
1. Dark Mode
Most websites and digital platforms
have recently given their users the
option to enable a dark theme. The
dark mode makes most websites
look more modern, allows more
important content to stand out, and
makes it easier to read the
typography.
In addition, dark themes are also
good for saving power and extending
screen lifespans. The dark theme also
transmits a certain mood or vibe that
many viewers are attracted to.
2. Vintage-Inspired Designs
In a generation where the word
“throwback” has largely become
popular, it comes as no surprise
that the vintage-inspired web
design is becoming a trend. These
designs give viewers that sense of
nostalgia through bits and pieces
of pictures and colors mixed with
modern aesthetics.
3. Minimalist Navigation
Technology has indeed come a long
way. From big, bulky desktops with
different components to laptops to
tablets, then to smartphones, we
are now at that point where smart
devices are as small as watches.
Because of this, web design has also
been adapted. The goal is to make
the design work on smaller devices.
Because of a smaller screen, web
design on small devices is meant to
be simple and only display the
most important content, making it
easier to understand and navigate.
4. Overlapping Layers
The use of layer upon layer of text or
photos is trending right now. It adds
depth to simple 2D media. This is
done by putting an element on top of
another, thereby blocking some of
its view or content. This makes your
website more visually appealing to
the consumer because of the usage
of more elements.
5. Changing Typography Rules
Before, the message was always
just in the content, but now, even
the way you deliver the message is
part of the message. The font
styles, sizes, and formatting used
are now seen more as a form of
expression rather than as a neutral
delivery decision.
As such, there is no one typography
standard on how to deliver your
message. Rather, it depends on what
you want to portray. This means
your typography does not always
need to be formal; it could contain
odd spacing, bold letters, symbols,
and even words that are written
upside down, all depending on the
message you want to convey.
6. Emotional Designs
Arguably the best way to connect to
a consumer (or to anyone for that
matter) is by evoking emotions.
Emojis and reactions, such as like,
heart, care, anger, and many others
have become very popular on the
internet, especially in social media.
These can also be very useful for
websites.
First, using emoji can easily be used to
create more emotional interactions
with consumers. Second, it is a good
tool to use for customer service and
feedback. For example, a customer
can either pick the smiling reaction if
he/she enjoyed navigating your
website or the sad reaction if he/she
had a hard time navigating it. This
way, you can easily know what your
consumers think you should improve
on.
These are just some of the hottest
2020 web design trends. Remember,
while it is easy to experiment with
these, it pays to have a professional
web design. A carefully crafted web
design will attract more visitors
because of how good it makes them
feel or how easy it is for them to
navigate your website.
Advanced Digital Media Services is
the best web design company you
can hire for your web design needs.
We will always strive to keep your
website updated with the current
trends relevant to your consumers.
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