Customer Information Management
Data Management and Integration
Pitney Bowes
Single View of Customer
Finally, a single view
you can depend on.
Better decisions depend on a
single view.
There’s much more you can learn about
your customers.
The basics sound easy: name, address,
account numbers. Yet, sometimes,
getting that right is a challenge.
A complete single view offers more.
What they buy. How they shop. Where
they spend their time. What they value.
Sadly, most organizations can’t
capitalize on the deluge of data that’s
available today.
It’s time to crush data barriers, connect
hard-to-access information and share it
across your entire business. Finally, a
fully integrated 360-degree view is
within your grasp. Accurate, enriched
and accessible, Pitney Bowes delivers
the singular Single View of Customer
you require—when and where you
need it.
The most critical
customer insights
are hiding in your
data. Unlock
greater value with
a true view.
2
Integrating data technology is a
major challenge.
When critical information isn’t
connected, you miss important
business-building opportunities. An
organization that can’t control its data
simply can’t control its business.
Change is a constant battle.
It’s not easy to hit a moving target.
Place names, street names and people
are constantly changing. People get
married, divorced, change names and
some die.
The challenges don’t stop there. With
the explosion of social media, people
interact with your business across
more channels and locations, and
some even connect through more
than one channel at the same time.
Without the right tools, you’ll never
gain insights based on the most
accurate, precise and up-to-date data.
Traditional Master Data Management
projects can take years to implement.
By the time they’re ready, business
needs have changed. Fortunately,
there’s a better way.
Improve business decisions today
and tomorrow.
• Connect siloed data
• Add context to customer profiles
• Uncover timely, actionable insights
• Create powerful customer
experiences
• Satisfy your customers
Pitney Bowes delivers the single
view that works.
Now you can quickly connect
customer data across every aspect of
your organization. You’ll gain a flexible
360-degree view that can help you
identify relationships, uncover
opportunities and engage your
customers in meaningful ways.
01 Business agility
Instead of hard-coded links, the Pitney
Bowes Single View of Customer
solution takes advantage of new
technologies that allow you to uncover
obvious and non-obvious
relationships, no matter the source,
scale or type of data.
02 Greater accuracy
Data quality is an integral part of our
Single View of Customer. We
standardize, validate and verify
information, bringing greater accuracy
to the customer information deployed
across your organization.
03 Deeper insights
Enrich your data with over 350 unique
geographic, demographic and
industry-specific datasets to expand
your customer insight. Easily integrate
these with Single View of Customer
and you’ll gain profitable perspectives
you can put to work.
Every day, businesses discover how an
agile single view leads to smarter
strategic decisions. They’re targeting
customers in the right place at the
right time and serving them better at
every point of interaction. This
enhanced insight helps them decrease
costs, increase profits, improve
customer satisfaction and enhance
marketing efficiency.
75%
3
of all firms feel a single customer
view across all touchpoints is
important or essential.
42%
of global CEO/CIOs say that
integrating technology is their
biggest challenge.
Source: KPMG, “Going behind the data. Achieving
actionable insights with data and analytics.” 2014
The single view you need,
when and where you need it.
Enhance your insight at every step.
Boost value enterprise-wide.
Getting everyone on the same page
is good for business. Unify customer
data across your organization and
enjoy the countless benefits of a
single, comprehensive and connected
view. It’s not just executives, every
part of your organization benefits,
including sales, marketing, operations,
customer service, field staff, risk-
management and compliance.
With greater accuracy, agility and
context, a true single view results in
more profitable business outcomes:
• Identify new targeted sales
opportunities.
• Discover faster answers.
• Make smarter, more effective
decisions.
• Reduce online customer-service
costs.
• Spot risk and mitigate losses.
Add precision to customer
engagement.
The benefits of a single view go
beyond smarter decisions. With
real-time access to extraordinary
insight, your teams can create
experiences that are more relevant,
personalized and interactive. Our
solution makes it possible to provide
more efficient, satisfying call-center
interactions. Automate self-service on
a one-to-one basis. And, customize
interactions based on the time, place
and context of each engagement.
Cleanse, standardize and validate data.
Link information to deliver new relationship insights.
Make connections across any data source, whether inside
or outside your organization.
Enhance traditional data with vital contextual
information, including location, demographics and more.
Inform predictive analytics for more powerful insight.
Make it easy to manage exceptions to standardize data
governance across lines of business.
Visualize relationships with maps and graph databases.
Integrate insights into existing workflows and process.
Run a comprehensive set of capabilities
on a single platform.
4
• Comply with anti-money laundering and KYC.
• Enhance entity resolution to combat financial crime.
• Create personalized customer experiences.
• Optimize branch, ATM and online networks.
• Reduce call center volume.
• Price, assess, manage and mitigate risk.
• Detect fraud in near real-time.
• Create personalized customer experiences.
• Acquire new customers and retain existing customers.
• Make all customers more profitable.
• Inform real-time, mobile interactions.
• Enable best-next engagement.
• Place stores in the most profitable locations.
• Optimize omni-channel sales.
• Reduce risk and combat fraud.
• Optimize wireless confirmed coverage mapping.
• Assess network assets versus subscriber locations.
• Plug into big-data opportunities.
• Optimize cross-sell and upsell activities.
• Increase customer loyalty.
• Allocate and manage government assets and services.
• Analyze crime by day, time, location and type.
• Improve agency efficiency through better citizen service.
• Take steps to reduce waste, fraud and abuse.
• Reduce improper payments and investigation costs.
• Reduce onboarding time and costs.
• Improve member/patient satisfaction.
• Enable collaboration across payers and providers.
• Identify gaps in care networks.
• Create comprehensive, compliant customer records.
Healthcare
Enhance connections
and compliance.
Retail
Create powerful
customer experiences.
Public Sector
Connect with your
community.
Insurance
Profit from a precise
perspective.
Telecommunications
Capitalize on your
coverage.
Financial Services
Increase your share
of wallet.
Discover valuable insights you can apply in so many profitable ways.
Plug into accelerated success.
5
Tap into the big-data goldmine.
We can help you integrate data-quality
processing directly into big-data
platforms, so you can process vast
quantities of data at an amazing pace.
Pull unstructured content into
multidimensional views, enhance data
quality instantly, then harness and
share that information enterprise-
wide.
A wealth of capabilities within a
single platform.
We’ll help you assemble the best
Single View of Customer for your
business needs. Distinct components,
all within a single, powerful platform,
make it possible to achieve
extraordinary results.
• Name/Address Management
• Data Quality
• Information Governance
• Data Integration
• Data Federation
• Master Data Management
• Customer Analytics
• Visual Insights
Open for business.
Built with open architecture that easily
integrates with your existing
technology, the Pitney Bowes Single
View of Customer works seamlessly
within your operation. A single view
lets you visualize your analytics and
take advantage of customer data and
insights like never before.
Market leaders rely on
Pitney Bowes. You can, too.
With a 30-year track record of
accuracy and precision, our software
and data sets impact performance for
today’s market leaders:
• 40 of the top 50 telecommunications
providers.
• Over 300 insurance companies
worldwide.
• Hundreds of government agencies.
• Thousands of corporations.
Get the comprehensive customer view
you need, when and where you need
it. Contact Pitney Bowes today and
discover how our Single View of
Customer can add to your success.
6
Pitney Bowes offers a smarter, more agile
Single View of Customer.
Optimize every interaction.
The possibilities are endless. For
example, a Single View of Customer
helps you turn Interactive
Personalized Video into a powerful
business-building tool.
Viewers chart their own paths through a
compelling personalized video experience.
Real-time interactivity engages them, so
they view longer and learn more.
Anytime access improves the customer
experience throughout lifecycles.
Expedites action. Increases efficiencies.
Reduces costs.
Pitney Bowes and the Corporate logo are trademarks of Pitney Bowes Inc. or a subsidiary.
All other trademarks are the property of their respective owners.
© 2016 Pitney Bowes Inc. All rights reserved.
For more information
visit online: pitneybowes.com
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