The Benefits of Using Instagram for Business

The Benefits of Using Instagram for Business, updated 2/14/21, 1:20 PM

Instagram is now one of the largest social networking sites. Its global reach is rapidly growing, and approximately 60% of its users are now outside of the US. Beyond just popularity and expansion, there are several other reasons why you need to learn how to use Instagram for business. Invest in this social media strategy now. https://bit.ly/2OoZDyJ

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The Benefits of Using
Instagram for Business
B L O G | A D V A N C E D D I G I T A L M E D I A S E R V I C E S
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Social media is one of the
largest methods for gaining
business and communicating
with customers. With the
development of modern
technology, product display,
and personalized
communication, providing
for most customers has
become an accessible and
simple process.
Instagram is a video and
photo sharing website and
mobile app developed by
Facebook. By using
Instagram for business, you
can filter the photos of your
products to make them
more aesthetically
appealing to your target
audience. You also can use
tags to allow more viewers
to see and follow your posts.
You can add the locations of
your businesses, too!
As a business owner,
you must sign up for
Instagram if you are
looking for a powerful
marketing tool to expand
your web presence and
the visibility of your
products and services.
The advantages of
Instagram for marketing
are just too many. If you
still need convincing,
check the reasons below:
You Get to Connect with a
Larger Global Audience
Instagram brings with it
over 800 million active
users. More than 500
million of them are on the
platform on a daily basis.
With that many available
viewers, there is no limit to
the success your business
can reach with a dedicated
social media strategy.
If your business is
completely digital, the
“bio” section on the profile
page gives an option to
add your website link for
customers to visit.
Through this application,
you can drive a lot more
traffic to your website.
It Makes Your Marketing
More Creative
One of the greatest benefits
of Instagram is the creativity
it provides. As mentioned
earlier, you can go wild
coming up with new ways to
draw people’s attention.
Show the public that your
company has a personality.
Present a mix of beautiful
images, interactive videos,
shout outs, and more.
You can offer visually
appealing pictures by
using fun filters and
shots of your store,
products, employees, etc.
You can use videos to
introduce new updates
and changes with your
brand.
Maintaining communication
in an artistic way, using an
app like Instagram makes
younger audiences feel
more comfortable being
a part of your business
growth.
Many businesses also use
this platform as a way to
give special contest
announcements or even
pick winners for free
products. It lets you show
a sense of community
between the brand and
audience.
It Can Tag Your
Business Location
The locator for Instagram
is useful for businesses,
as it is automatically tied
to the default map
program on the user’s
phone.
If someone clicks on the
locator, it pulls up the
map and automatically
fills in the address of the
business they clicked on.
All that is left for the
potential customer to do is
to key in their current
location and press
“directions” to start on
their way to you.
Mobility Is King
One of the greatest
advantages of Instagram
over Facebook and Twitter
is that it was created to be
an app from the start. It
isn’t a browser-based site
that just developed an app
later. Approximately 90%
of the time we spend on
mobile happens on apps,
so more viewers have
access to this platform.
Viewers also tend to turn
to Instagram because it has
a simple and neat
appearance on
smartphones compared to
other social channels,
which could be just one
reason why the
engagement on Instagram
is 10 times higher than any
other social channels.
There are many useful tools
that Instagram offers to
enhance your business. It’s a
versatile app that allows
your brand to share its
creative side and boost its
following along the way. You
just have to learn how to use
Instagram for business
correctly.
Start building your online
presence now! Our social
media marketers can handle
all the work for you!
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