The goal of every website owner is to dominate the top rankings on search engine results pages. Like structures, the target is to be the tallest and get everyone to look up to it.
If you're looking for ways to do so, the skyscraper technique in link building might be the answer.
https://advdms.com/blog/all-about-the-skyscraper-technique-an-seo-strategy/
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All About the Skyscraper Technique:
An SEO Strategy
BLOG | ADVANCED D IG ITAL MED IA SERV ICES
h t tps ://advdms .com/
If you’re looking for a way to increase traffic on
your website and improve your visibility on the
online market, the skyscraper technique in link
building can help you.
Search Engine Optimization (SEO) practices
and strategies have changed over time. Back
then, digital marketers and SEO specialists
could achieve high rankings on search engine
results pages using the black hat SEO
strategies. Content stuffed with keywords, even
without real context, dominated the top
rankings.
Nowadays, search engines have developed a
fair way to rank websites on search results.
They now reward websites that utilize white hat
SEO strategies, such as producing top-notch
content and prioritizing link building. The
skyscraper technique comes into play and
encourages precisely that.
It spurs your
audience to notice and be in awe of fresher,
more interesting, and relevant content.
If you have the question, “What is the skyscraper
technique in SEO?” in mind, we’ll discuss what it is,
how it can benefit your website, and how to
execute it. We’ve gathered the information you
need to know and some tips to increase your
chances of success.
Are you ready? Let’s kick things off!
What is the Skyscraper Technique?
The question, “What is the skyscraper technique in
SEO?” is familiar to those who haven’t heard
about it yet.
After using it, Brian Dean from Backlinko invented
the skyscraper technique in link building and
doubled the number of organic traffic on his
website. The name “skyscraper technique” comes
from the idea of people marveling at the tallest
structures. Yes, the tallest — and not the second
or third tallest.
The main goal of this technique is to make your
website the “tallest skyscraper” in the digital world
— the one that everyone in your industry looks up
to. It is about being the most relevant, most
interesting, most significant, and the best.
Find great content with tons of backlinks.
Put out a better one.
Reach out to those linking to the reference
content you used.
Make a proposal, and show them why your
content is superior.
In a nutshell, here’s how the skyscraper
technique works:
1.
2.
3.
4.
How to Execute the Skyscraper Technique in Link
Building?
It’s not enough to know the definition of the
skyscraper technique. To leverage its advantages,
you have to arm yourself with the best strategies
and
incorporate them into your marketing
campaign.
Here’s how to execute the skyscraper technique
successfully in four steps:
1. Conduct Keyword Research
Many digital marketers and SEO specialists spend
hours on the internet to hunt around for the right
keywords. As much as it’s fine and dandy to invest
time, there are now tools you can use to make
keyword research more straightforward and
faster.
Copy Your Competitors – One of the things you can
do is look for your top competitors and pop their
websites into keyword research tools, such as
SEMrush and Ahrefs. With just a few clicks, you’ll
see the keywords they used to rank.
Check Online Communities – You can pay
attention to how people type words, phrases, and
questions online, such as Quora and Reddit. These
things can make excellent keywords.
Use Different Tools – To make sure that you target
the right keywords, use multiple tools. Aside from
the previously mentioned tools, some of the best
ones out there are Answer The Public and Google
Search Console.
2. Analyze the Top-Ranking Content
After finalizing the keywords, the next thing to do
is analyze the competition. Look for great content
relevant to your brand or business. Those blogs,
articles, videos, or anything that you think you can
top.
Once you find something workable, it’s time to
strategize. Research to gather enough and
valuable information. Invest time in anything that
can help you create superior content.
3. Put Out Better Content
When executing the skyscraper technique in link
building, keep in mind that content is everything.
You want the content you put out to be the best
among the competition. According to Brian Dean,
here are the things to focus on:
Length – If your competitors wrote 14 tips, beat
them by writing 15. The goal here is to add
more valuable tips. You don’t
just add
anything just for the sake of putting out
lengthier content.
Freshness – Never forget to check the
freshness of content. There might be some
information in your competitors’ content that
needs to be updated. Apply the necessary
changes to make your content better.
Design – Make sure that you use short
paragraphs, headings and subheadings, and
proper font size. Otherwise, your content will be
difficult to read. Additionally, utilize visuals that
stand out.
Depth – Fill your content with essential
information. Don’t include anything that may
be uninteresting or irrelevant to users. Again,
your goal is to put out the best content, and it
can’t be possible when you fill
it with
information that doesn’t add any value.
While some may think that the skyscraper
technique is a hit-or-miss strategy, it isn’t. If you
publish high-quality content regularly, you can
easily make your way to the top of search results.
Consistency is the key to staying ahead of your
competitors.
4. Check Backlinks and Reach Out to Other
Websites
The work doesn’t end after putting out content.
You still have to ensure that it earns many
backlinks for search engines to consider it worthy
of a top ranking on search results.
What you can do is reach out to people who have
already linked some of your previous content. If
you think that the new content you put out is
relevant to them, look for opportunities and ask
them to link to it, too.
Get
in touch with those that
linked your
competitors’ content as well. Make a comparison
between the reference content you used and the
new content you put out. Show them why they
should link yours.
One of the essential things to keep in mind when
executing the skyscraper technique is combining
passion and expertise. Do you have enough
enthusiasm and knowledge about the topic? If
you do, then you’re on the right track.
If you want a website that ranks, Advanced
Digital Media Services is here to help you. Our
SEO specialists utilize an array of strategies and
practices, the skyscraper technique included. We
focus on creating great content and earning
backlinks from high-domain authority sites. Call
us today! Get in touch for inquiries about our
content creation and SEO services.
E-MAIL ADDRESS
info@advdms.com
PHONE NUMBER
(877)237-6969
CL ICK BELOW TO V IS IT OUR BLOG
https://advdms.com/blog
CONTACT
DETAILS
FOLLOW US ON:
https://facebook.com/AdvancedDigitalMediaServices
https://linkedin.com/company/advanceddigitalmedia
https://twitter.com/advdms_com
https://instagram.com/advanceddigitalmediaservices
An SEO Strategy
BLOG | ADVANCED D IG ITAL MED IA SERV ICES
h t tps ://advdms .com/
If you’re looking for a way to increase traffic on
your website and improve your visibility on the
online market, the skyscraper technique in link
building can help you.
Search Engine Optimization (SEO) practices
and strategies have changed over time. Back
then, digital marketers and SEO specialists
could achieve high rankings on search engine
results pages using the black hat SEO
strategies. Content stuffed with keywords, even
without real context, dominated the top
rankings.
Nowadays, search engines have developed a
fair way to rank websites on search results.
They now reward websites that utilize white hat
SEO strategies, such as producing top-notch
content and prioritizing link building. The
skyscraper technique comes into play and
encourages precisely that.
It spurs your
audience to notice and be in awe of fresher,
more interesting, and relevant content.
If you have the question, “What is the skyscraper
technique in SEO?” in mind, we’ll discuss what it is,
how it can benefit your website, and how to
execute it. We’ve gathered the information you
need to know and some tips to increase your
chances of success.
Are you ready? Let’s kick things off!
What is the Skyscraper Technique?
The question, “What is the skyscraper technique in
SEO?” is familiar to those who haven’t heard
about it yet.
After using it, Brian Dean from Backlinko invented
the skyscraper technique in link building and
doubled the number of organic traffic on his
website. The name “skyscraper technique” comes
from the idea of people marveling at the tallest
structures. Yes, the tallest — and not the second
or third tallest.
The main goal of this technique is to make your
website the “tallest skyscraper” in the digital world
— the one that everyone in your industry looks up
to. It is about being the most relevant, most
interesting, most significant, and the best.
Find great content with tons of backlinks.
Put out a better one.
Reach out to those linking to the reference
content you used.
Make a proposal, and show them why your
content is superior.
In a nutshell, here’s how the skyscraper
technique works:
1.
2.
3.
4.
How to Execute the Skyscraper Technique in Link
Building?
It’s not enough to know the definition of the
skyscraper technique. To leverage its advantages,
you have to arm yourself with the best strategies
and
incorporate them into your marketing
campaign.
Here’s how to execute the skyscraper technique
successfully in four steps:
1. Conduct Keyword Research
Many digital marketers and SEO specialists spend
hours on the internet to hunt around for the right
keywords. As much as it’s fine and dandy to invest
time, there are now tools you can use to make
keyword research more straightforward and
faster.
Copy Your Competitors – One of the things you can
do is look for your top competitors and pop their
websites into keyword research tools, such as
SEMrush and Ahrefs. With just a few clicks, you’ll
see the keywords they used to rank.
Check Online Communities – You can pay
attention to how people type words, phrases, and
questions online, such as Quora and Reddit. These
things can make excellent keywords.
Use Different Tools – To make sure that you target
the right keywords, use multiple tools. Aside from
the previously mentioned tools, some of the best
ones out there are Answer The Public and Google
Search Console.
2. Analyze the Top-Ranking Content
After finalizing the keywords, the next thing to do
is analyze the competition. Look for great content
relevant to your brand or business. Those blogs,
articles, videos, or anything that you think you can
top.
Once you find something workable, it’s time to
strategize. Research to gather enough and
valuable information. Invest time in anything that
can help you create superior content.
3. Put Out Better Content
When executing the skyscraper technique in link
building, keep in mind that content is everything.
You want the content you put out to be the best
among the competition. According to Brian Dean,
here are the things to focus on:
Length – If your competitors wrote 14 tips, beat
them by writing 15. The goal here is to add
more valuable tips. You don’t
just add
anything just for the sake of putting out
lengthier content.
Freshness – Never forget to check the
freshness of content. There might be some
information in your competitors’ content that
needs to be updated. Apply the necessary
changes to make your content better.
Design – Make sure that you use short
paragraphs, headings and subheadings, and
proper font size. Otherwise, your content will be
difficult to read. Additionally, utilize visuals that
stand out.
Depth – Fill your content with essential
information. Don’t include anything that may
be uninteresting or irrelevant to users. Again,
your goal is to put out the best content, and it
can’t be possible when you fill
it with
information that doesn’t add any value.
While some may think that the skyscraper
technique is a hit-or-miss strategy, it isn’t. If you
publish high-quality content regularly, you can
easily make your way to the top of search results.
Consistency is the key to staying ahead of your
competitors.
4. Check Backlinks and Reach Out to Other
Websites
The work doesn’t end after putting out content.
You still have to ensure that it earns many
backlinks for search engines to consider it worthy
of a top ranking on search results.
What you can do is reach out to people who have
already linked some of your previous content. If
you think that the new content you put out is
relevant to them, look for opportunities and ask
them to link to it, too.
Get
in touch with those that
linked your
competitors’ content as well. Make a comparison
between the reference content you used and the
new content you put out. Show them why they
should link yours.
One of the essential things to keep in mind when
executing the skyscraper technique is combining
passion and expertise. Do you have enough
enthusiasm and knowledge about the topic? If
you do, then you’re on the right track.
If you want a website that ranks, Advanced
Digital Media Services is here to help you. Our
SEO specialists utilize an array of strategies and
practices, the skyscraper technique included. We
focus on creating great content and earning
backlinks from high-domain authority sites. Call
us today! Get in touch for inquiries about our
content creation and SEO services.
E-MAIL ADDRESS
info@advdms.com
PHONE NUMBER
(877)237-6969
CL ICK BELOW TO V IS IT OUR BLOG
https://advdms.com/blog
CONTACT
DETAILS
FOLLOW US ON:
https://facebook.com/AdvancedDigitalMediaServices
https://linkedin.com/company/advanceddigitalmedia
https://twitter.com/advdms_com
https://instagram.com/advanceddigitalmediaservices