8 Black Hat SEO Tactics That Kill
Your Rankings
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Google and all search engines are engineered to
provide users with the best search results.
Therefore, the tech giant regularly updates its
algorithms. It’s a good move for Google users, but
it can be frustrating for webmasters and SEO
professionals as well as online shops and digital
marketers. As a result, some of them use black hat
SEO to take shortcuts.
Ranking high on search engine results pages
(SERPs) opens tons of opportunities for any
business, in any industry. We understand the
reasons companies turn to black hat SEO. It is the
fastest way to improve a site’s ranking in search
engines without following Google’s guidelines.
Although it may seem like a quick solution, these
techniques are still considered unethical and
harmful to your SEO. Before considering any of
these tactics, ask yourself: do you want to see
your rankings fall because of unethical methods?
What is black hat SEO? How can you prevent it
from hurting your SEO strategies?
ADVDMS will explain black-hat SEO to help protect
your search engine rankings. We will also provide
you with the best SEO strategies to ensure long-
term success in organic traffic, leads and sales.
What is Black Hat SEO?
Black hat SEO is a practice that is used to
increase a page or site’s ranking by using
methods that violate search engines’ terms and
conditions. These techniques are used by
practitioners to try to manipulate search engine
algorithms and boost their website’s traffic.
Marketers are tempted to resort to using black
hat SEO software to rank their pages when there
is so much at stake. There will always be some
people who want to cheat the system by using
these hacks. Even if the hacking is accidental, it’s
time for you to stop because it’s not worth it.
Black hat SEO techniques are not recommended
if you want to speed up your website’s organic
success.
You may have improved your traffic and
rankings with black hat tactics, but once search
engine bots find out about the manipulation, it is
over. Expect to be penalized.
Your site will eventually lose search rankings,
visibility, and traffic. Worst case scenario? Your
website will be gone forever.
The Differences Between Black Hat and White
Hat SEO
An SEO strategy must be compatible with search
engine algorithms. Black hat SEO techniques try
to defy these algorithms, so they should be
avoided at all costs.
Black hat SEO does not conform to search engine
company terms. They use manipulation to
increase search engine rankings, which could
result in a penalty or total eradication on results
pages.
Creating high quality content
Designing websites for mobile-friendliness and
fast site loading speeds
Applying descriptive, keyword-rich meta tags
Focusing on user experience
On the other hand, white hat SEO increases your
search engine rank ethically and follow their
guidelines. These strategies aim to improve your
website’s rank in the SERPs and provide a great
user experience for visitors. Here are some
examples of white hat SEO practices:
Some black hat techniques may improve search
engine visibility, but these are usually only
temporary. Google will eventually catch these
practices and penalize sites who use them.
Although black hat SEO methods may yield
increases in website traffic from search engines
like Google, recent developments in technology,
transparency, and search standards have made
white hat SEO more appealing than black hat
strategies.
SEO is essential for search engine visibility and
high placement on SERPs. To avoid your website
being blocked, you should use white hat SEO
techniques. Approved optimization methods will
improve your site’s ranking in organic search
engine results.
8 Black Hat SEO Examples
It is important to understand that using Black hat
SEO strategies and tactics can result in your site
being removed from search engines. These tactics
can prevent you from becoming the top traffic
source on the Internet. SEO professionals and
digital marketers need to be familiar with these
unethical practices and their consequences to
safeguard and maintain their website’s ranking.
Here are eight black hat SEO examples you should
avoid:
1. Keyword Stuffing
Keyword stuffing is the practice of repeating a
keyword in your copy, even if it no longer makes
sense. This is a great idea if you are trying to
optimize the post for search engines. However,
focusing more on keyword density than writing for
people is a bad SEO strategy that can quickly sink
your content’s rank.
Keyword stuffing can also cause your audience to
lose interest in your writing because it appears
like a language that only bots understand.
Search engines will see that you are trying to trick
them into ranking your content higher in the SERPs
by inserting irrelevant keywords into blog posts.
White hat SEO techniques that include keyword
mentions can be ethical. However, you need to do
it naturally.
Strategic locations to place keywords include:
Article or blog post title
Meta title
Meta description
Introduction
Subheadings
Include your keywords several times in the
content. But make sure that they flow well and are
understood within the context.
2. Blog Comment Spam
Blog comment spam, a form of black hat SEO, in
which links are posted as comments to blogs to
increase the number and quality of backlinks to a
targeted site, is an example of spamdexing.
If a blog comment has no value for the reader or
blogger, it is considered spam. This text is often
gibberish and does not relate to the actual blog
post.
It is possible to tailor your content for different
users. You might,
for example, reduce the
website’s size when someone visits it from a
mobile device. You can also alter the language of
a webpage depending on where someone is
located. These examples are acceptable as long
as they don’t change the content visible to search
engine crawlers.
Although there are no rules that will tell you what
is acceptable or unacceptable, ask yourself if the
solution you propose is beneficial to the user. If it
does,
it
is acceptable. Search engine bots
crawling your site should be treated the same
way as any other user.
You can use the fetch Google tool to see how
Google views your website and then compare it to
what other users see.
4. Hidden texts
Hidden text, also known as invisible text, refers to
hiding keywords from visitors but is still visible for
search engines to crawl and index. Hidden or
invisible text can be described as keywords with
the same background color and text that is too
small to read. It’s used to include as many
keyword phrases or keywords as possible on a
page.
Be careful with this deceptive SEO tactic. Google’s
advanced algorithm can distinguish between
keywords in a paragraph’s body and keywords
hidden in its background. Search engine bots are
getting more sophisticated everyday. No matter
how obscure your keywords are, bots will
immediately detect them.
5. Duplicate content
There’s no denying that it can be challenging to
create compelling content, especially when you
don’t have the time or are short of ideas. Many
marketers try to copy content from other sites or
pages out of desperateness.
Duplicate content refers to a black hat SEO
technique that involves copying and pasting
large amounts of content on the same website or
across multiple domains. It generates content
that ranks for many keywords automatically and
does not require any effort to produce useful
content.
One example of this is a website with many
location pages, all using the same content. Only
the name of the location is different.
Plagiarism is never a good idea. Original and
high-quality content will not only set your website
apart, but it will also build trust and convert
visitors into customers.
6. Doorway pages
Doorway pages, also known as gateways or
bridges, are created to rank for specific keywords
and redirect users to other pages. These
gateways use keyword variations and incoherent
text to fill a page with relevant content.
These landing pages are usually of little or no
value. These landing pages are designed to fool
search engines and redirect visitors from one
result to another.
Google isn’t happy when websites trick people.
They will be penalized.
7. Paid links
High-quality links can drive traffic to your website
and can be trusted by Google. You must work
hard to earn them. However, businesses that want
instant results should avoid the hassle of
purchasing links. Google doesn’t approve of this.
Google can tell if you are buying links and
performing black hat link building. Bots can now
track both links that were likely to be bought and
earned.
While earning legitimate backlinks takes time,
effort, dedication, and connection, the result is
more than worth it. Manipulating your position to
be at the top of search engine results pages
through paid links will only earn you a penalty
from Google.
Paid link building is a black hat technique that
can completely put your website growth at a
disadvantage, as Google strongly disapproves of
paid links.
8. Link Farms
A link farm or link network is a site or group of
websites that are created solely for building links.
Each website links to the site they wish to rank
higher in search engines. Search engines use links
to rank websites based on the number of
backlinks that point to them, and other factors.
This is where black hat SEO takes advantage of
link farms to increase the number of backlinks a
site has.
Link farms are often low-quality sites with lots of
links. The anchor text of the links usually contains
the keyword the link farm wants the site to rank
for. Google and other search engines can detect
link farms easily, so it is best to avoid them.
The searcher and the search engines should
be treated the same. Do not “cloak” search
engine crawlers or trick them by redirecting
them on to another page. Focus your efforts on
the searcher, and make sure you create great
user experiences from search engine to
website.
How to Avoid Black Hat SEO
Black hat strategies are dangerous and should
not be a part of any SEO strategy. These are the
best ways to avoid black hat tactics.
Only write original, high-quality content and
avoid keyword stuffing. Do not duplicate, copy,
or reword content belonging to others.
When adding structured data on your website,
be sure to follow the rules. Make sure any
schema markup that you add to your website
is accurate and does not mislead users.
Do not create a private blog network to get
links. Make your website unique and make
sure people link to it naturally.
Keep up-to-date with webmaster guidelines to
avoid black hat tactics that are prohibited by
search engines. Refer to the guidelines from
Google, Yahoo, and Yandex.
Every business wants to rank high in SERPs and
stay there. Resorting to black hat SEO may be the
easy way, but it can hurt your website’s rank in
the SERPs. It may get you instant results, but they
are
not
sustainable.
These manipulative
techniques can have a disastrous impact on your
website.
Collaborating with Advanced Digital Media
Services for SEO services in Denver guarantees a
solid strategy that doesn’t include any black hat
tactics. Our team uses white hat methods to
improve and maintain your Google search engine
result pages ranking. Achieve your goals using
recommended, ethical SEO tactics.
Reach out to our team today and find out more
about how we can strategize Google-approved
SEO techniques to boost your rankings.
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