Guide to Page Speed Optimization 

Guide to Page Speed Optimization , updated 9/20/21, 1:50 PM

Page speed optimization is, unfortunately, one thing most business owners neglect, only thinking about putting up complex content on their website. How fast your page loads matters if you want the customer to stay on your page. Let me ask you personally, would you wait minutes for a single webpage to load? I bet not.

This article will discuss how page speed optimization can help you and your sales.

 

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Guide to Page Speed
Optimization
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Page speed optimization is critical for any
website’s success, but most business
owners often neglect this aspect. As the
name implies, page speed talks about
how fast your webpage loads. Is it fast
enough to capture the attention of the
customers? Or is it slow enough to make
them leave?
Let’s look at it this way.
You come inside a fast-food chain with an
empty stomach and order your favorite
meal. Thirty minutes later, the food hasn’t
arrived. Would you give them a high
rating? Of course, NOT!
Though you could stay silent and not
bother leaving a negative review, I bet you
wouldn’t come back when your stomach
starts growling again. Right? No customer
wants or appreciates slow service.
This situation works the same for any
website. A customer visited your website,
clicked your webpage, but nothing
happened.
They waited for several
seconds and decided to leave.
What you didn’t know was that your
customer was in a hurry for immediate
information they thought they would find
on your website. As it is so slow, they
immediately clicked that tiny button in the
upper right corner and looked for another
website offering the same service.
What just happened? You lost a potential
customer, possible revenue, and your
chance. What’s worse? You could be at the
bottom of the search engine results.
Pay Attention to Page Speed Optimization
Putting your business online means taking
care of your website in all aspects. Your
website talks about your service and does
the sales talk for you. You cannot pop out
from your customer’s computer screen and
personally inform them of what your
service is about whenever your website’s
speed takes forever to load.
It
is your website that acts as your
marketing officer. Competing online is like
competing with
thousands of other
websites offering the same service. If your
website missed its chance, you probably
missed it forever.
What are we trying to say here? Pay close
attention to your page speed. No matter
how beautiful your web design is or how
crafted your web content pages are,
customers wouldn’t have the chance to
see them if your page speed starts to act
up.
As people say, the first impression is
crucial. If your website isn’t responding or
giving out the information with a single
click, chances are, they wouldn’t find your
website or your business worthy of their
time and money. A customer just typed her
credit card details, yet the site got stuck.
Wouldn’t she feel bothered and unsafe?
Page speed likewise gives an impression of
whether your website is secure or not.
Optimizing HTML codes increases page
speed.
Optimizing images avoids extended
periods of loading. You can do this by
using the proper size and page format.
How to Increase Your Page Speed?
Page speed optimization is the way to
improve your user experience. Here are
some ways to increase your page speed:
1.
2.
3. Server response time should handle your
website traffic, resources, hosting solution,
and software.
4. Utilizing a content distribution network
enables efficient distribution of your
content.
5. Lessening redirects to another page
reduces waiting time.
Nothing beats a reliable website; this is
why you should hire a web developer. They
can do more for you than make your
website pleasing to the eyes. Using
efficient file compression software helps
increase page loading time.
Page Speed Optimization in SEO
Since 2010, one of Google’s ranking factors
is the page speed. Search engines, such as
Google, use a high bounce rate to indicate
your customer service. In other words, the
higher the bounce rate is, the higher the
number of customers leaving your website
before it finishes loading.
If your page is not loading fast enough,
there is a high possibility that you won't
make it to Google’s first page, causing your
ranking to drop. And, when you are on
Google’s last page, there is a noticeable
decrease in your sales.
Invest
in Page Speed Optimization
Services
If the above ways sound too technical or
complex for you to handle, investing in
page speed optimization services is your
best option.
We at Advanced Digital Media Services
can do this hard work for you. We have
skilled individuals who know precisely how
to make your page speed faster. We
customize our strategies specifically to
cater to the needs of your website. We
offer services for page speed optimization
and web development, website design,
social media marketing, and other SEO
services.
Together, we will not let the customer hit
that close button when they visit your
website. We will ensure they see your
products and services as fast as lightning!
Talk to us, and let’s start turning your
website traffic into sales!
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