301 Redirect vs. 302 Redirect: When
To Use Them?
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Many marketers, SEO experts, and website
owners sometimes substitute 302 redirects
for 301 redirects. Although both URL
redirects land internet users on the
appropriate pages they want to visit, using
the wrong one can lead to website issues.
One of the main reasons for website issues
is that search engines handle these URL
redirects differently. Since using the wrong
redirect can cause organic traffic to
plummet, it’s best to learn the differences
between 302 and 301 redirects. Additionally,
knowing when to use them is fundamental
to a solid SEO strategy.
Temporary Redirect vs. Permanent
Redirect
As mentioned, it is of paramount
importance to learn the differences
between 301 and 302 redirects. Here’s what
you need to know about them.
What Are 301 Redirects?
A 301 redirect is an HTTP status code
utilized by webmasters, SEO experts, and
website owners when they transfer one or
two or all of their web pages to another
web page or website permanently. This
redirect routes internet users and search
engines to the appropriate page.
Search engines, such as Google, easily
interpret and implement this type of URL
redirect, so it’s among the most SEO-
friendly ways of moving your website’s
content to another page with a new URL.
One of the best things about 301 redirects
is that they help carry forward most, if not
all, of the ranking authority and link
weighting earned by the old URL. Therefore,
you won’t lose all the SEO efforts you put in
for your old web pages or website.
What Are 302 Redirects?
A 302 redirect, on the other hand, is an
HTTP status code that redirects website
visitors to a temporary page, where they
can find the content of the old page they’re
trying to access. This redirect directs
website traffic to the correct page for a
limited time or until its removal.
When you use 302 redirects, your old
web pages remain indexed on search
engines, and no ranking authority and
link weighting is transferred to the new
one, as search engines know it’s just
temporary. Although many experts
think that 302 redirects don’t benefit
websites since it doesn’t transfer link
equity, it can be helpful when utilized
correctly.
301 vs. 302 Redirect: When To Use Them?
Although it’s invariably a case of
temporary versus permanent redirection,
you can maximize the use of 301s and 302s
based on the situation.
After Creating A Website – When you
launch your website, among the first
things you need to do is use 301s to
redirect all the domains to the preferred
version.
When Moving to HTTPS – When you’re
planning to move your website from
HTTP to HTTPS, you must ensure that you
set up 301 redirects from every HTTP URL
to their HTTPS counterparts.
When To Use 301 Redirects?
You can use 301 redirects in the following
scenarios:
When You Have Broken Pages – You
must always look for broken pages
within your website. If there are any, use
301 redirects to route visitors to the new
or updated page he domains to the
preferred version.
When Removing Content – For example,
you have a blog about dogs, but you’re
planning to move its content to a new
blog about animals. You can use 301
redirects to route internet users who
wish to visit the old blog to the new one.
When Changing URLs – If you want to
change your website’s old URL for any
reason, use 301 redirects to transfer link
equity to the new one. Not doing so will
cause you to lose all SEO efforts.
When Redesigning A Website – When
designing a website and using the old
URL is no longer practical, the best thing
to do is use 301 redirects.
When Fixing Duplicate Content Issues
– If you have two or three or more web
pages with similar content, you can
merge them by creating a new page.
Use 301 redirects to route internet users
who click on either of your old pages to
the new one.
When Merging and Rebranding Two or
More Domains – Merging two or more
websites requires the use of 301
redirects to transfer link authorities. It’s
a similar case with fixing duplicate
content.
When Temporarily Moving Web Pages
– If you created a new, temporary page
but are still planning to use the old one,
using a 302 informs search engines
that it’s only for a while.
When A Webpage or Website Is Under
Development – If you’re planning to do
a significant overhaul of your site,
which will take time, using 302 is a
viable option as long as you’re not
changing URLs.
When To Use 302 Redirects?
Here are some situations when you can
use 302 redirects:
When Products are Out of Stock – E-
commerce websites can use 302
redirects to route customers to a page
where they can reserve the product
once new stocks arrive.
When A/B Testing – If you have similar
pages and want to know which one
performs better, you can use 302s to
temporarily link visitors until you’ve
decided which one to use permanently.
301 Redirect vs. 302 Redirect: Which Is
Better?
There are many differences between 302s
and 301s, and determining which is better
can be difficult. Although 301 redirects
appear to be more beneficial, especially
with SEO, 302 redirects offer benefits when
utilized correctly. It’s a matter of temporary
versus permanent redirection, so use the
appropriate one to impact your website
positively.
Advanced Digital Media Services Is Here
To Help
Taking the time to learn about the
differences between 302s and 301s can be
overwhelming.
Fortunately, Advanced Digital Media
Services is here to help you. Our SEO
experts and web developers are
knowledgeable when it comes to using
redirects. Whether you’re creating a new
website or planning to redesign your
existing one, we are the best ones to help
you! Call us today! Check our SEO services
and other pages for more information.
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