Long-Tail Keywords and SEO:
What’s There to Know
BLOG | ADVANCED D IG ITAL MED IA SERV ICES
h t tps ://advdms .com/
The growing competition in short-tail keywords
makes it challenging to earn a reasonable
ranking.
There is a way to join the tide of the
competition. Long-tail keywords are a creative
solution to the challenge. They’ll bring loads of
traffic to your site and more. It is an SEO tactic
that can deliver promising results.
Google’s top priorities are intent and seamless
user experience. With the rise of voice search
technology and conversational search, longer
keywords are more crucial. A long-tail SEO
strategy is an opportunity you shouldn’t miss.
Advanced Digital Media Services has come up
with an all-in-one guide. Discover long-tail
keywords finder, how to incorporate those
keywords in your web content, and more.
What Are Long-Tail Keywords?
They’re longer and more specific compared to
your usual keywords. These keywords target a
specific niche and answer a specific query. They
make them impressive because they have a low
search volume, lower competition, and high
conversion rates.
What makes long-tail keywords strategic is that
you have a lesser competition to beat. They’re
called long-tail because when you check the
keywords you use by their search volumes, you’ll
see them on the “long tail” end of the curve.
Being on the long tail end of the curve means that
fewer people are searching for these long phrases
each month. However, the low search volume
doesn’t mean that they’re not working. It’s even
easier for your website to rank with these long
keywords.
You’ll also see a significant change in your
conversion rates. Most of the time, users using
long-tail keywords are closer to making a
purchase or availing of a service.
Why Use Long-Tail Keywords?
1. They Have Lower Competition.
As mentioned, it’s easier for websites to rank when
using long-tail SEO strategies because 70% of web
searches come from these keywords. Start
incorporating them in your content and take
advantage of the opportunity.
2. They Increase the Visibility of Your
Content.
The specificity of these keywords makes it
possible for your website to be seen by a
larger
demographic.
Two
individuals
searching for the exact keywords may see
different results.
Google results are more specific in terms of
location, age, interests, gender, etc. Using
long-tail keywords makes optimizing your
website for different types of users easier
because they’re specific.
3. They Have Better Conversion Rates.
They have higher conversion rates because
people with specific search intent make firmer
decisions when purchasing a product. With short-
tail
keywords,
users
are
still
gathering
information.
Long-Tail Keywords Finder: How to Get Started
With Long-Tail SEO Strategy
Now that you know the answer to “why use long-
tail keywords?” the next thing is to get started.
There are various ways to get started on your
journey in a long-tail SEO strategy. Of course,
there’s a need for extensive keyword research, but
here are some steps you can take:
1. Have a Look at Google’s Keyword Suggestions.
Type a keyword in Google’s search bar, and you’ll
see long-tail keyword suggestions pop up. The
ranking in which these keywords come up likely
depends on the popularity of the search query
among users.
2. Check Out Related Searches at the Bottom of
Search Engine Result Pages.
Google SERPs are showing you more opportunities
than you think. There is a wide range of long-tail
keywords that you’ll see at the bottom. It will give
you ideas on popular searches.
Google Trends
SEMrush
UberSuggest
LongTailPro
KWFinder
3. Use Long-Tail Keyword Finder Tools.
Different keyword research tools can also produce
a list of long keywords. Most of these tools are
free, but you will have to pay some to access
unlimited searches. Here are some keyword
research tools:
What Are the Benefits of Using Long-Tail SEO
Strategy?
Now that you know what are long-tail keywords
for in SEO, here are some of the benefits of
utilizing this SEO tactic for your website:
1. Personalized Web Content
The thing with short-tail keywords is that you
might end up with the same content as
everybody else. With a long-tail SEO strategy,
you’ll use keywords that are three to five words
long.
These keywords are targeted and specific — that
might include gender, location, or nationality. You
can base your content on
the keywords
themselves.
2. Rank for Short-Tail Keywords, Too.
Most of the time, longer keywords already have
short-tail keywords in between. These keywords
might also be the keywords you want to use to
rank. Using these keywords will help you rank in
both aspects.
3. Ready for the Future.
Search engine algorithms and voice search are
more
focused on
these keywords. They’re
conversational and are a strategic ingredient in
SEO. Voice assistant technologies are more
inclined
to deliver snippets with
long-tail
keywords in them.
All in all, using long keywords in your content is
vital for the growth of your website.
ADMS has a team of experts in search engine
optimization and keyword research.
The future of the digital world is constantly
evolving. We would love to be your partner in this
journey. We have the tools, skills, and expertise to
deliver the results you want. Book a call with us
today.
E-MAIL ADDRESS
info@advdms.com
PHONE NUMBER
(877)237-6969
CL ICK BELOW TO V IS IT OUR BLOG
https://advdms.com/blog
CONTACT
DETAILS
FOLLOW US ON:
https://facebook.com/AdvancedDigitalMediaServices
https://linkedin.com/company/advanceddigitalmedia
https://twitter.com/advdms_com
https://instagram.com/advanceddigitalmediaservices