13 Content Promotion Strategies to
Drive More Traffic
BLOG | ADVANCED D IG ITAL MED IA SERV ICES
h t tps ://advdms .com/
Content promotion strategies drive traffic to your
blog along with great content. The standard recipe
for content marketing success is to write as many
quality blogs as possible for targeted keywords.
Write at breakneck speed and keep your
competitors below the table. However, we should
not forget that promotion is at the core of content
marketing. Without promotion, all your efforts will
be wasted. This is why marketers should prioritize
designing content promotion strategies over
creation.
In this article, Advanced Digital Media Services
aims to help you create a roadmap for your
content promotion strategy from the beginning to
the end. Our tips consider your target audience
and business because each promotional strategy
is unique. These content promotion tactics and
proven methods are helpful to increase traffic to
your site.
Leveraging Content Promotion Techniques
Although publishing content to your website will
not increase traffic or improve search rankings, it
can help you get your content in front of the right
people. Success is dependent on the success of
your content promotion strategies.
Let’s look at content promotion techniques that
increase social media
shares and brand
awareness.
1. Add ways to share content on social media
easily.
A great promotional strategy starts with great
content. You want to promote your content with
value-add.
You should ensure that every piece of content has
easily-visible share buttons. Content promotion
tools like floating bars with share links are a great
idea to display while the reader scrolls through the
content. If they feel inspired, they can share a
quote or fact that they find compelling.
2. Make sure your visuals are optimized for
sharing.
A picture is worth a thousand words. This adage is
true for your marketing drive. Make sure images
are correctly sized when you promote content via
social media. Different sites may display different
size requirements. Instagram displays a square
image measuring 640×640 pixels, but Twitter uses
a horizontal rectangle measuring 440×220 pixels.
Clear images are important when uploading them.
If a platform automatically increases the size of a
small image, it will become blurred.
3. Use content to create videos.
Video is the new holy ground for social media
content promotion. Video is the future of brand
storytelling, and you should make the most of it.
Short clips are content promotion tools that
businesses can also use to promote content. For
example, let’s say you have a great long-form
article with quotes from an influencer. A quick clip
of an influencer sharing their thoughts on video is
a great way to reuse the content and push people
towards the main article.
4. Use keywords to promote organic content.
Content promotion strategies like this encourage
you to include the correct words to increase your
visibility before search engines. It will also help
you reach the right audience searching for
precisely what you offer. Your conversions will be
affected and improved by optimizing your
content.
High-quality images and videos are valuable
content. It would help if you optimized your
visuals as well as text-based optimization. Pay
attention to text-based optimization, image titles
and alternative texts, and alt tags.
One rule that you should remember in designing
your content promotion strategies is maintaining
a natural order in your articles. This technique
prevents your articles from looking too spammy.
Therefore, structure your article using keywords in
your headlines and subheadings and your
paragraphs and URL slugs.
5. Reach out to influencers during content
production and promotion.
Imagine you are a nutritionist, specifically in
supplements. Influencers can have a massive
impact on your business and help you reach
more people. A registered dietician
is a
prominent heavyweight influencer who has built
a large following through her informative and
actionable content. You can contact her for a
blog post that you are currently writing to get
quotes.
You should notify her when publication is due.
You can be sure that she will share your content
if it contains her quotes. It’s one of the best
content promotion tactics for your business.
6. Select articles for guest posting.
Bloggers publish most of their original content as
guest blogs. This marketing drive is a great way
to generate leads and improve your SEO.
Guest posting is an essential metric for content
promotion. It would be best to strategically
consider providing your content to trusted sites to
increase your visibility. This tactic will quickly
increase your influence. You can use it to promote
your brand, content, or service.
7. Make use of the comment section to your
advantage.
Engaging with people can be as simple as leaving
thoughtful, value-added comments on other
content. It’s easy to add a brief note to another
piece of content as long as you respect the rules.
Participating in the comments section can help
you establish yourself as an authority and attract
new customers.
Be proactive in inviting and responding to
comments about your content. Including this two-
way approach to comments in your promotional
strategy should encourage readers to share your
future content. Some sites won’t allow you to
insert links, making your site look unprofessional
and demotivating.
8. Make sure to include internal links to your
most effective evergreen content.
Do you remember that blog post from last year?
Or last week? Or month? Your audience shouldn’t
forget your posts easily. You have abundant links
if you create relevant, evergreen content within a
niche. You can add relevant and valuable links to
other content you have created.
Links are content promotion tools that get your
audience to click through your content. It will
increase engagement, drive traffic, and build a
solid connection to your brand.
9. Maximize content communities.
Medium, Mashable, and GrowthHackers are just a
few of the many online communities that offer a
way
to
reach new audiences.
Engaging
communities is a great way to get backlinks by
sharing your content.
Your industry will determine the type of community
that you create. Targeting niche sites will result in
more content engagement because you can reach
people interested in your industry. It would be best
to balance your promotion techniques with
community involvement, or else you could come
off as a content spammer.
Regular contributions and genuine engagement,
such as commenting on other people’s input, will
help you maintain a good presence and drive
traffic.
10. Repurpose your content.
Repurposing content is a great way to save time,
energy, and money for your content creation team.
Repurposing content can also help with content
promotion strategies.
11. Tap into your network.
Designing a promotional strategy doesn’t need
you to look outside to influencers, communities,
and social media masses. Your network will likely
have many valuable connections that will help
you expand your reach.
It is common for larger companies to have
professionals who aren’t aware that content
promotion strategies and even content creation
efforts are underway. You should make sure that
you share new content within the company and
encourage others to do so. Tapping into your
network is an excellent advantage because
individuals in the company might have niche
followers relevant to their field of work.
12. Engage by asking questions.
Content is like a conversation. Content should not
be one-sided. Engaging your audience is key to
boosting your content promotion strategies and
ensuring more people share what you create. Ask
your audience to participate. You can do this by
asking questions or sharing surveys via social
media.
You can end a newsletter by inviting readers to
comment, question, or give feedback.
13. Based on your results, make adjustments to
your content promotion strategy.
Last but not least, remember that there is no one
content promotional strategy. Flexibility is the
beauty of content promotion and creation,
especially in the digital age. You should make the
most of it. You can see which types of content
perform better than others, such as podcasts or
social media videos. Make more of them.
Focus your attention on Twitter conversations if
you notice that you get the most engagement
when you tweet a post. You need to have detailed
data to understand how distribution and creation
processes work. Ensure you track the performance
of external publications and social engagement
and monitor referral traffic.
Get Your Target Audience to Notice You
It’s not enough just to put together your content.
Content promotion strategies are designed to
ensure you reach your target audience. Content
promotion is a process that outlines your target
audiences and the platforms on which you want
to promote your content.
Increase clicks, boost traffic, and engage with
your target audience through SEO Services in
Denver from Advanced Digital Media Services.
ADVDMS’ content promotion strategies will allow
you to build links, improve keyword rankings, and
increase conversions.
Use content marketing to drive traffic to your site
and help you achieve your business goals. Learn
more about how you can promote content
properly with ADVDMS. Reach out to our team
today and start adjusting your promotion strategy
to make the most of content promotion strategies
that will get you noticed.
E-MAIL ADDRESS
info@advdms.com
PHONE NUMBER
(877)237-6969
CL ICK BELOW TO V IS IT OUR BLOG
https://advdms.com/blog
CONTACT
DETAILS
FOLLOW US ON:
https://facebook.com/AdvancedDigitalMediaServices
https://linkedin.com/company/advanceddigitalmedia
https://twitter.com/advdms_com
https://instagram.com/advanceddigitalmediaservices