Hoddle Pre-Seed Pitch Deck

Hoddle Pre-Seed Pitch Deck, updated 9/23/21, 1:12 PM

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Get more from
your bank
account
SEED PITCH DECK
Mission
Connect our customers to:
1.
Banks and Fintechs
2.
Financial Services
3.
Banking Products
4.
Family and Friends
5.
Subscription Services e.g. Netflix
Make Hoddle the first choice for
consumers banking needs.
Customer
Subscription
Services
Banks and
Fintechs
Banking
Products
Financial
Services
Family and
Friends
Problem
Consumers are confused by too
much choice
Banks are failing to provide a
personalised experience
Traditional products and services do
not provide value for money
Sources: FCA - Financial lives 2020 survey, Deloitte - Fintech 2020 survey, Ecommerce News EU - UK ecommerce statistics
Market
97% of adults have a
BANK ACCOUNT
74%
USE A
TO MANAGE
THEIR FINANCES
31% want a
SERVICE NOT OFFERED
by traditional banks
93%
OF PEOPLE STILL NOT
UTILISING OPEN BANKING
MONEY TRANSFERS
MOST POPULAR
FINTECH SERVICE
£20B+
SENT ABROAD
EVERY YEAR
£180B+
SPENT IN MARKETPLACES
IN 2020
would adopt Open
Banking if they were
54%
AWARE
All of your bank accounts in one place
Account Aggregation
Send and receive money globally
Money Transfers
Get competitive rates, no matter who you bank
with
Currency Exchange
Set aside spare change or a fixed amount
Automated & Group Savings
Never forget your card details again
Card Storage
Manage your spending and subscriptions
Spending & Subscriptions
Overview
Solution
A Financial Control Center and Marketplace
A mobile app to securely manage all your banking products in
one place.
John Gidla
John Price
Chief Operating Officer
Director of Compliance
& Risk
Team

Ex FCA regulator specialising
in supervision and
authorisations

Over 10 years experience
within financial services

Specialist in payment services
and e-money

Proven experience in
consulting and project
management

UK, EU, US & international
compliance and risk expert

Over 30 years banking and
financial services expertise

Fintech & payment services
specialist
● Multiple successful FCA and
other UK & international
regulatory authorisations
Sami Chaudry
CEO & Lead Developer

15 years experience in mobile
and web development

Knowledge of technology,
start-ups and banking

Consulted for various
companies and startups inc.
Playtec, Bwin, Halfbrick
Studios, IHG Hotels

Personal apps received over
800,000 downloads
Competition
Hoddle does not replace banks or fintechs.
Hoddle connects customers to banks and fintechs, providing them with access
to more products and services.
Traditional Banks
Fintechs
Other Financial
Service Providers
Beta
A single view of their
accounts
Simpler ways to send
money
1,000+
Users
50+
Connected bank
accounts
9+
Live banks
150+
App Store
pre-orders
3000+
Social media
followers
1
2
From running a public beta we
found customers want:
Key Beta Metrics
Source: Hoddle beta data July 2021
83%
of users connect
their bank account
23%
user compound
growth rate (organic)
180+
banks and fintechs
supported
5.1%
cheaper to send
money abroad
1.5%
average cost for
sending £200 abroad
£32
customer
acquisition cost
On average customers take less than 60 seconds to connect their bank account.
Milestones
Oct
19
Oct
20
Jan
21
Jul
21
Oct
21
Sep
21
Jan
22
NatWest Fintech
Accelerator
Beta
Launch
Soft
Launch
Public
Launch
Key
Hires
Apple App
Store Approval
Seed
Fundraise
Idea validation
Business development
1,000 testers
Apple iOS TestFlight
Chief Operating Officer
Director of Compliance & Risk
Beta approved &
released to app store
£500k
Seed round
Minimum viable product
Product testing
10,000 users
Marketing campaign
Currency FX and
payments
Premium features and
benefits
Banks, insurers and
retailers
Credit, loans and new
smart banking products
Service Fees
Subscriptions
Partnerships
Financial Products
Business Model
Year 1
Year 2
Year 3
Year 4
Financials
Y1
Y2
Y3
Users
100K
500K
2M

Capital
175K
5.9M
31.6M
Revenue
3.1M
40.9M
134.4M
Expenses
3.4M
40.1M
128.7M
Profit/Loss
-324K
482K
6.1M
Users
Profit/Loss (£)
Y1
Y2
Y3
Y1
Y2
Y3
2M
4M
6M
Forecast based on our average customer making 1-2 currency FX transactions per month.
Ask
We’re offering
10% Equity for 500K
We expect a 40x return on
investment by end of year 3
EXIT STRATEGY OPTIONS
Secondary share market
Merger or acquisition by bank
Initial public offering
Website
hoddle.app
Facebook
facebook.com/HoddleApp
Invest
hoddle.app/invest
Instagram
instagram.com/HoddleApp
Download the Beta
hoddle.app/beta
Twitter
twitter.com/HoddleApp
LinkedIn
linkedin.com/company/Hoddle