About Techcelerate Ventures
Tech Investment and Growth Advisory for Series A in the UK, operating in £150k to £5m investment market, working with #SaaS #FinTech #HealthTech #MarketPlaces and #PropTech companies.
STRATEGY
MAPS
A coffee table book
for strategy nerds
ii
FAMOUS
MANAGEMENT
GURU PETER
DRUCKER
ONCE SAID...
iii
Tell me what you value and
I might believe you.
But show me your calendar
and your bank statement,
And I’ll show you
what you really value.
iv
The same is true
of understanding
corporate strategy
v
Understanding
company or competitive
strategy doesn’t come
from listening to their
senior executives
rattle off carefully coached
talking points.
vi
Instead,
corporate strategy is
found, as Drucker said,
where companies allocate
their time and money.
vii
It is found by
mining resource allocation
and relationship data
Who are their vendors?
Their partners, investments,
M&A targets? These are the
non-BS predictors
of strategy
viii
The Strategy Maps
in this book
shine a light
on the strategy of some
of the world’s most
important companies
ix
If you are a data
or strategy nerd like us,
we think you’ll enjoy this
12
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Big Tech
Amazon Healthcare
Amazon Retail
Apple
Microsoft
Netflix
Nvidia
Consumer
& Retail
Alibaba
Chipotle
EBay
Instacart
LVMH
PepsiCo
Shopify
Fintech
Affirm
Block
Goldman Sachs
Nasdaq
Santander
State Farm
UBS
Visa
Wells Fargo
Healthcare
Cigna
Mayo Clinic
Medtronic
Novartis
UnitedHealth Group
Industrials
AMD
Arm
Autodesk
Bosch
BP
Caterpillar
Exelon
Ford
Lockheed Martin
Saudi Aramco
SpaceX
Stanley Black & Decker
Toyota
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Contents
x
http://www.cbinsights.com
xi
About this book
The strategy maps in this book were
built by the nerds at CB Insights.
The CB Insights technology insights platform
synthesizes, analyzes and visualizes millions
of unstructured information sources to help you
understand technology markets and companies
in real time.
For more on our software, data and research,
visit www.cbinsights.com.
01
BIG
TECH
https://www.cbinsights.com/research/amazon-healthcare-strategy-map-investments-partnerships-acquisitions/?utm_campaign=newsletter_book_of_strategy_maps_2023_10
2
Dig deeper into this
strategy map
https://www.cbinsights.com/research/amazon-retail-strategy-map-investments-partnerships-acquisitions/?utm_campaign=newsletter_book_of_strategy_maps_2023_10
3
Dig deeper into this
strategy map
https://www.cbinsights.com/research/apple-fintech-strategy-map-partnerships-acquisitions/?utm_campaign=newsletter_book_of_strategy_maps_2023_10
4
Dig deeper into this
strategy map
https://www.cbinsights.com/research/microsoft-supply-chain/?utm_campaign=newsletter_book_of_strategy_maps_2023_10
5
Dig deeper into this
strategy map
https://www.cbinsights.com/research/netflix-strategy-map-partnerships-acquisitions/?utm_campaign=newsletter_book_of_strategy_maps_2023_10
6
Dig deeper into this
strategy map
https://www.cbinsights.com/research/nvidia-strategy-map-investments-partnerships-acquisitions/?utm_campaign=newsletter_book_of_strategy_maps_2023_10
7
Dig deeper into this
strategy map
CONSUMER
& RETAIL
02
https://www.cbinsights.com/research/alibaba-strategy-map-investments-partnerships-acquisitions/?utm_campaign=newsletter_book_of_strategy_maps_2023_10
9
Dig deeper into this
strategy map
https://www.cbinsights.com/research/chipotle-strategy-map-investments-partnerships-acquisitions/?utm_campaign=newsletter_book_of_strategy_maps_2023_10
10
Dig deeper into this
strategy map
https://www.cbinsights.com/research/ebay-strategy-map-acquisitions-partnerships/?utm_campaign=newsletter_book_of_strategy_maps_2023_10
11
Dig deeper into this
strategy map
https://www.cbinsights.com/research/instacart-strategy-map-partnerships-acquisitions/?utm_campaign=newsletter_book_of_strategy_maps_2023_10
12
Dig deeper into this
strategy map
https://www.cbinsights.com/research/lvmh-strategy-map-investments-partnerships-acquisitions/?utm_campaign=newsletter_book_of_strategy_maps_2023_10
13
Dig deeper into this
strategy map
https://www.cbinsights.com/research/pepsico-sustainability-strategy-map-investments-partnerships-acquisitions/?utm_campaign=newsletter_book_of_strategy_maps_2023_10
14
Dig deeper into this
strategy map
https://www.cbinsights.com/research/shopify-strategy-map-investments-partnerships-acquisitions/?utm_campaign=newsletter_book_of_strategy_maps_2023_10
15
Dig deeper into this
strategy map
03
FINTECH
https://www.cbinsights.com/research/affirm-strategy-map-investments-partnerships-acquisitions/?utm_campaign=newsletter_book_of_strategy_maps_2023_10
17
Dig deeper into this
strategy map
https://www.cbinsights.com/research/block-strategy-map-investments-partnerships-acquisitions/?utm_campaign=newsletter_book_of_strategy_maps_2023_10
18
Dig deeper into this
strategy map
https://www.cbinsights.com/research/goldman-sachs-strategy-map-investments-partnerships-acquisitions/?utm_campaign=newsletter_book_of_strategy_maps_2023_10
19
Dig deeper into this
strategy map
https://www.cbinsights.com/research/nasdaq-strategy-map-investments-partnerships-acquisitions/?utm_campaign=newsletter_book_of_strategy_maps_2023_10
20
Dig deeper into this
strategy map
https://www.cbinsights.com/research/santander-strategy-map-investments-partnerships-acquisitions/?utm_campaign=newsletter_book_of_strategy_maps_2023_10
21
Dig deeper into this
strategy map
https://www.cbinsights.com/research/state-farm-strategy-map-investments-partnerships-acquisitions/?utm_campaign=newsletter_book_of_strategy_maps_2023_10
22
Dig deeper into this
strategy map
https://www.cbinsights.com/research/ubs-strategy-map-investments-partnerships/?utm_campaign=newsletter_book_of_strategy_maps_2023_10
23
Dig deeper into this
strategy map
https://www.cbinsights.com/research/visa-strategy-map-investments-partnerships-acquisitions/?utm_campaign=newsletter_book_of_strategy_maps_2023_10
24
Dig deeper into this
strategy map
https://www.cbinsights.com/research/wells-fargo-strategy-map-investments-partnerships/?utm_campaign=newsletter_book_of_strategy_maps_2023_10
25
Dig deeper into this
strategy map
HEALTHCARE
04
https://www.cbinsights.com/research/cigna-strategy-map-investments-partnerships-acquisitions/?utm_campaign=newsletter_book_of_strategy_maps_2023_10
27
Dig deeper into this
strategy map
https://www.cbinsights.com/research/mayo-clinic-strategy-map-investments-partnerships-acquisitions/?utm_campaign=newsletter_book_of_strategy_maps_2023_10
28
Dig deeper into this
strategy map
https://www.cbinsights.com/research/medtronic-strategy-map-investments-partnerships-acquisitions/?utm_campaign=newsletter_book_of_strategy_maps_2023_10
29
Dig deeper into this
strategy map
https://www.cbinsights.com/research/novartis-strategy-map-investments-partnerships-acquisitions/?utm_campaign=newsletter_book_of_strategy_maps_2023_10
30
Dig deeper into this
strategy map
https://www.cbinsights.com/research/unitedhealth-group-strategy-map-investments-partnerships-acquisitions/?utm_campaign=newsletter_book_of_strategy_maps_2023_10
31
Dig deeper into this
strategy map
05
INDUSTRIALS
https://www.cbinsights.com/research/amd-strategy-map-investments-partnerships-acquisitions/?utm_campaign=newsletter_book_of_strategy_maps_2023_10
33
Dig deeper into this
strategy map
https://www.cbinsights.com/research/arm-strategy-map-investments-partnerships-acquisitions/?utm_campaign=newsletter_book_of_strategy_maps_2023_10
34
Dig deeper into this
strategy map
https://www.cbinsights.com/research/autodesk-strategy-map-investments-partnerships-acquisitions/?utm_campaign=newsletter_book_of_strategy_maps_2023_10
35
Dig deeper into this
strategy map
https://www.cbinsights.com/research/bosch-strategy-map-investments-partnerships-acquisitions/?utm_campaign=newsletter_book_of_strategy_maps_2023_10
36
Dig deeper into this
strategy map
https://www.cbinsights.com/research/bp-strategy-map-investments-partnerships-acquisitions-joint-ventures/?utm_campaign=newsletter_book_of_strategy_maps_2023_10
37
Dig deeper into this
strategy map
https://www.cbinsights.com/research/caterpillar-strategy-map-investments-partnerships-acquisitions/?utm_campaign=newsletter_book_of_strategy_maps_2023_10
38
Dig deeper into this
strategy map
https://www.cbinsights.com/research/exelon-strategy-map-investments-partnerships-acquisitions/?utm_campaign=newsletter_book_of_strategy_maps_2023_10
39
Dig deeper into this
strategy map
https://www.cbinsights.com/research/ford-strategy-map-acquisitions-investments-partnerships/?utm_campaign=newsletter_book_of_strategy_maps_2023_10
40
Dig deeper into this
strategy map
https://www.cbinsights.com/research/lockheed-martin-strategy-map-investments-partnerships-acquisitions/?utm_campaign=newsletter_book_of_strategy_maps_2023_10
41
Dig deeper into this
strategy map
https://www.cbinsights.com/research/saudi-aramco-strategy-investments-partnerships-acquisitions/?utm_campaign=newsletter_book_of_strategy_maps_2023_10
42
Dig deeper into this
strategy map
https://www.cbinsights.com/research/spacex-strategy-map-investments-partnerships-acquisitions/?utm_campaign=newsletter_book_of_strategy_maps_2023_10
43
Dig deeper into this
strategy map
https://www.cbinsights.com/research/stanley-black-decker-strategy-map-investments-partnerships-acquisitions/?utm_campaign=newsletter_book_of_strategy_maps_2023_10
44
Dig deeper into this
strategy map
https://www.cbinsights.com/research/toyota-strategy-map-investments-partnerships-acquisitions-joint-ventures/?utm_campaign=newsletter_book_of_strategy_maps_2023_10
45
Dig deeper into this
strategy map
http://www.cbinsights.com
46
About this book
The strategy maps in this book were
built by the nerds at CB Insights.
The CB Insights technology insights platform
synthesizes, analyzes and visualizes millions
of unstructured information sources to help you
understand technology markets and companies
in real time.
For more on our software, data and research,
visit www.cbinsights.com.
MAPS
A coffee table book
for strategy nerds
ii
FAMOUS
MANAGEMENT
GURU PETER
DRUCKER
ONCE SAID...
iii
Tell me what you value and
I might believe you.
But show me your calendar
and your bank statement,
And I’ll show you
what you really value.
iv
The same is true
of understanding
corporate strategy
v
Understanding
company or competitive
strategy doesn’t come
from listening to their
senior executives
rattle off carefully coached
talking points.
vi
Instead,
corporate strategy is
found, as Drucker said,
where companies allocate
their time and money.
vii
It is found by
mining resource allocation
and relationship data
Who are their vendors?
Their partners, investments,
M&A targets? These are the
non-BS predictors
of strategy
viii
The Strategy Maps
in this book
shine a light
on the strategy of some
of the world’s most
important companies
ix
If you are a data
or strategy nerd like us,
we think you’ll enjoy this
12
13
14
15
16
17
18
19
19
20
21
22
23
24
25
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28
29
30
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36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
Big Tech
Amazon Healthcare
Amazon Retail
Apple
Microsoft
Netflix
Nvidia
Consumer
& Retail
Alibaba
Chipotle
EBay
Instacart
LVMH
PepsiCo
Shopify
Fintech
Affirm
Block
Goldman Sachs
Nasdaq
Santander
State Farm
UBS
Visa
Wells Fargo
Healthcare
Cigna
Mayo Clinic
Medtronic
Novartis
UnitedHealth Group
Industrials
AMD
Arm
Autodesk
Bosch
BP
Caterpillar
Exelon
Ford
Lockheed Martin
Saudi Aramco
SpaceX
Stanley Black & Decker
Toyota
1
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45
Contents
x
http://www.cbinsights.com
xi
About this book
The strategy maps in this book were
built by the nerds at CB Insights.
The CB Insights technology insights platform
synthesizes, analyzes and visualizes millions
of unstructured information sources to help you
understand technology markets and companies
in real time.
For more on our software, data and research,
visit www.cbinsights.com.
01
BIG
TECH
https://www.cbinsights.com/research/amazon-healthcare-strategy-map-investments-partnerships-acquisitions/?utm_campaign=newsletter_book_of_strategy_maps_2023_10
2
Dig deeper into this
strategy map
https://www.cbinsights.com/research/amazon-retail-strategy-map-investments-partnerships-acquisitions/?utm_campaign=newsletter_book_of_strategy_maps_2023_10
3
Dig deeper into this
strategy map
https://www.cbinsights.com/research/apple-fintech-strategy-map-partnerships-acquisitions/?utm_campaign=newsletter_book_of_strategy_maps_2023_10
4
Dig deeper into this
strategy map
https://www.cbinsights.com/research/microsoft-supply-chain/?utm_campaign=newsletter_book_of_strategy_maps_2023_10
5
Dig deeper into this
strategy map
https://www.cbinsights.com/research/netflix-strategy-map-partnerships-acquisitions/?utm_campaign=newsletter_book_of_strategy_maps_2023_10
6
Dig deeper into this
strategy map
https://www.cbinsights.com/research/nvidia-strategy-map-investments-partnerships-acquisitions/?utm_campaign=newsletter_book_of_strategy_maps_2023_10
7
Dig deeper into this
strategy map
CONSUMER
& RETAIL
02
https://www.cbinsights.com/research/alibaba-strategy-map-investments-partnerships-acquisitions/?utm_campaign=newsletter_book_of_strategy_maps_2023_10
9
Dig deeper into this
strategy map
https://www.cbinsights.com/research/chipotle-strategy-map-investments-partnerships-acquisitions/?utm_campaign=newsletter_book_of_strategy_maps_2023_10
10
Dig deeper into this
strategy map
https://www.cbinsights.com/research/ebay-strategy-map-acquisitions-partnerships/?utm_campaign=newsletter_book_of_strategy_maps_2023_10
11
Dig deeper into this
strategy map
https://www.cbinsights.com/research/instacart-strategy-map-partnerships-acquisitions/?utm_campaign=newsletter_book_of_strategy_maps_2023_10
12
Dig deeper into this
strategy map
https://www.cbinsights.com/research/lvmh-strategy-map-investments-partnerships-acquisitions/?utm_campaign=newsletter_book_of_strategy_maps_2023_10
13
Dig deeper into this
strategy map
https://www.cbinsights.com/research/pepsico-sustainability-strategy-map-investments-partnerships-acquisitions/?utm_campaign=newsletter_book_of_strategy_maps_2023_10
14
Dig deeper into this
strategy map
https://www.cbinsights.com/research/shopify-strategy-map-investments-partnerships-acquisitions/?utm_campaign=newsletter_book_of_strategy_maps_2023_10
15
Dig deeper into this
strategy map
03
FINTECH
https://www.cbinsights.com/research/affirm-strategy-map-investments-partnerships-acquisitions/?utm_campaign=newsletter_book_of_strategy_maps_2023_10
17
Dig deeper into this
strategy map
https://www.cbinsights.com/research/block-strategy-map-investments-partnerships-acquisitions/?utm_campaign=newsletter_book_of_strategy_maps_2023_10
18
Dig deeper into this
strategy map
https://www.cbinsights.com/research/goldman-sachs-strategy-map-investments-partnerships-acquisitions/?utm_campaign=newsletter_book_of_strategy_maps_2023_10
19
Dig deeper into this
strategy map
https://www.cbinsights.com/research/nasdaq-strategy-map-investments-partnerships-acquisitions/?utm_campaign=newsletter_book_of_strategy_maps_2023_10
20
Dig deeper into this
strategy map
https://www.cbinsights.com/research/santander-strategy-map-investments-partnerships-acquisitions/?utm_campaign=newsletter_book_of_strategy_maps_2023_10
21
Dig deeper into this
strategy map
https://www.cbinsights.com/research/state-farm-strategy-map-investments-partnerships-acquisitions/?utm_campaign=newsletter_book_of_strategy_maps_2023_10
22
Dig deeper into this
strategy map
https://www.cbinsights.com/research/ubs-strategy-map-investments-partnerships/?utm_campaign=newsletter_book_of_strategy_maps_2023_10
23
Dig deeper into this
strategy map
https://www.cbinsights.com/research/visa-strategy-map-investments-partnerships-acquisitions/?utm_campaign=newsletter_book_of_strategy_maps_2023_10
24
Dig deeper into this
strategy map
https://www.cbinsights.com/research/wells-fargo-strategy-map-investments-partnerships/?utm_campaign=newsletter_book_of_strategy_maps_2023_10
25
Dig deeper into this
strategy map
HEALTHCARE
04
https://www.cbinsights.com/research/cigna-strategy-map-investments-partnerships-acquisitions/?utm_campaign=newsletter_book_of_strategy_maps_2023_10
27
Dig deeper into this
strategy map
https://www.cbinsights.com/research/mayo-clinic-strategy-map-investments-partnerships-acquisitions/?utm_campaign=newsletter_book_of_strategy_maps_2023_10
28
Dig deeper into this
strategy map
https://www.cbinsights.com/research/medtronic-strategy-map-investments-partnerships-acquisitions/?utm_campaign=newsletter_book_of_strategy_maps_2023_10
29
Dig deeper into this
strategy map
https://www.cbinsights.com/research/novartis-strategy-map-investments-partnerships-acquisitions/?utm_campaign=newsletter_book_of_strategy_maps_2023_10
30
Dig deeper into this
strategy map
https://www.cbinsights.com/research/unitedhealth-group-strategy-map-investments-partnerships-acquisitions/?utm_campaign=newsletter_book_of_strategy_maps_2023_10
31
Dig deeper into this
strategy map
05
INDUSTRIALS
https://www.cbinsights.com/research/amd-strategy-map-investments-partnerships-acquisitions/?utm_campaign=newsletter_book_of_strategy_maps_2023_10
33
Dig deeper into this
strategy map
https://www.cbinsights.com/research/arm-strategy-map-investments-partnerships-acquisitions/?utm_campaign=newsletter_book_of_strategy_maps_2023_10
34
Dig deeper into this
strategy map
https://www.cbinsights.com/research/autodesk-strategy-map-investments-partnerships-acquisitions/?utm_campaign=newsletter_book_of_strategy_maps_2023_10
35
Dig deeper into this
strategy map
https://www.cbinsights.com/research/bosch-strategy-map-investments-partnerships-acquisitions/?utm_campaign=newsletter_book_of_strategy_maps_2023_10
36
Dig deeper into this
strategy map
https://www.cbinsights.com/research/bp-strategy-map-investments-partnerships-acquisitions-joint-ventures/?utm_campaign=newsletter_book_of_strategy_maps_2023_10
37
Dig deeper into this
strategy map
https://www.cbinsights.com/research/caterpillar-strategy-map-investments-partnerships-acquisitions/?utm_campaign=newsletter_book_of_strategy_maps_2023_10
38
Dig deeper into this
strategy map
https://www.cbinsights.com/research/exelon-strategy-map-investments-partnerships-acquisitions/?utm_campaign=newsletter_book_of_strategy_maps_2023_10
39
Dig deeper into this
strategy map
https://www.cbinsights.com/research/ford-strategy-map-acquisitions-investments-partnerships/?utm_campaign=newsletter_book_of_strategy_maps_2023_10
40
Dig deeper into this
strategy map
https://www.cbinsights.com/research/lockheed-martin-strategy-map-investments-partnerships-acquisitions/?utm_campaign=newsletter_book_of_strategy_maps_2023_10
41
Dig deeper into this
strategy map
https://www.cbinsights.com/research/saudi-aramco-strategy-investments-partnerships-acquisitions/?utm_campaign=newsletter_book_of_strategy_maps_2023_10
42
Dig deeper into this
strategy map
https://www.cbinsights.com/research/spacex-strategy-map-investments-partnerships-acquisitions/?utm_campaign=newsletter_book_of_strategy_maps_2023_10
43
Dig deeper into this
strategy map
https://www.cbinsights.com/research/stanley-black-decker-strategy-map-investments-partnerships-acquisitions/?utm_campaign=newsletter_book_of_strategy_maps_2023_10
44
Dig deeper into this
strategy map
https://www.cbinsights.com/research/toyota-strategy-map-investments-partnerships-acquisitions-joint-ventures/?utm_campaign=newsletter_book_of_strategy_maps_2023_10
45
Dig deeper into this
strategy map
http://www.cbinsights.com
46
About this book
The strategy maps in this book were
built by the nerds at CB Insights.
The CB Insights technology insights platform
synthesizes, analyzes and visualizes millions
of unstructured information sources to help you
understand technology markets and companies
in real time.
For more on our software, data and research,
visit www.cbinsights.com.